MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

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Agencies
January 16,2020

New Delhi, Jan 16: Mahendra Singh Dhoni was on Thursday dropped from the BCCI's list of centrally contracted players, raising fresh doubts on the future of the former India captain who has not played since the World Cup semifinal loss to New Zealand last year.

The BCCI announced the central contracts for the period of October 2019 to September 2020. Dhoni was in the A category, which fetches a player Rs 5 crore, until last year.

Skipper Virat Kohli, his deputy Rohit Sharma and top pacer Jasprit Bumrah were retained in the highest A+ bracket of Rs 7 crore.

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News Network
March 19,2020

Geneva, Mar 19: Regional Olympic officials are rallying around the IOC and have backed its stance on opening the Tokyo Games as scheduled, as direct criticism from gold medalist athletes built amid the coronavirus outbreak.

Leaders of continental Olympic groups praised the IOC after a conference call Wednesday to update them on coronavirus issues four months before the opening ceremony in Tokyo on July 24.

"We are living through an unpredictable crisis and as such, it is important that we have one policy, expressed by the IOC, and we follow that policy in unison," the Italy-based European Olympic Committees said.

However, when the International Olympic Committee published an interview with its president, Thomas Bach, after a separate call with athlete representatives, it prompted a four-time Olympic champion to urge postponing the games.

Bach acknowledged that many athletes were concerned about qualifying events being canceled, but noted that there were still four months to go until the games are set to be opened.

"We will keep acting in a responsible way in the interests of the athletes," Bach said.

British rowing great Matthew Pinsent wrote on Twitter that the comments from Bach, his former IOC colleague, were "tone deaf."

"The instinct to keep safe (not to mention obey govt instructions to lock down) is not compatible with athlete training, travel and focus that a looming Olympics demands of athletes, spectators organisers," Pinsent wrote.

Responding to the criticism from Hayley Wickenheiser, a four-time Olympic hockey gold medalist, the IOC said it was "counting on the responsibility and solidarity of the athletes."

Members reinforce faith in IOC

The IOC repeated its steadfast stance after a conference call with sports governing bodies, many of which have not completed qualification events for Tokyo.

"There is no need for any drastic decisions at this stage; and any speculation at this moment would be counter-productive," the IOC said.

That message was repeated after Wednesday's conference call by IOC executive board member Robin Mitchell, the interim leader of the group of national Olympic bodies known as ANOC.

"We share the view that we must be realistic, but not panic," Mitchell said in a statement released by the IOC on behalf of the Oceania Olympic group.

Offering unanimous support for the IOC's efforts to resolve qualification issues, the 41-nation Pan-American group noted challenges facing potential Olympians.

Australian Olympic Committee chief executive Matt Carroll said his organized recognized there was a global health crisis, but equally was assured by the IOC that the games would go ahead.

"We recognize people are suffering -- people are sick, people are losing jobs, businesses are struggling amid enormous community uncertainty. Things are changing everyday and we all must adapt," Carroll said.

"We owe it to our Australian athletes to do everything we can to ensure they will participate with the best opportunity in those Games."

Australia's team delegation leader said the focus now was "moving to the planning of our pre-Games preparation to ensure we get our athletes to the Games healthy, prepared and virus free."

"Clearly that is a major challenge for all National Olympic Committees," he said.

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News Network
January 24,2020

Auckland, Jan 24: K L Rahul and Shreyas Iyer smashed quick-fire half-centuries, while skipper Virat Kohli made 45 as India defeated New Zealand by six wickets in the first T20 International to take a 1-0 lead in the five-match series here on Friday.

Chasing a challenging 204-run target, Rahul smashed 56 off 27 balls and together with Kohli shared 99 runs for the second wicket to lay the foundation for the chase.

Later, Iyer (58 not out off 29 balls) and Manish Pandey (14 not out) remained unbeaten as India chased down the target with an over to spare.

Earlier, Colin Munro, Kane Williamson and Ross Taylor smashed scintillating half-centuries to power New Zealand to a challenging 203 for five.

Opener Munro blasted six fours and two sixes in his 42-ball 59, while skipper Williamson treated the Indian bowlers with equal disdain, hitting them out of the park four times in his 26-ball 51.

Taylor then clobbered an unbeaten 54 off 27 balls. His innings was laced with three sixes and as many fours.

Opener Martin Guptill also chipped in with a 19-ball 30.

Earlier, India skipper Virat Kohli won the toss and decided to field.

For India, Jasprit Bumrah (1/), Shardul Thakur (1/44), Yuzvendra Chahal (1/32), Shivam Dube (1/24) and Ravindra Jadeja (1/18) snapped one wicket each.

Brief Score:

New Zealand: 203 for 5 in 20 overs (Colin Munro 59, Kane Williamson 51, Ross Taylor 54; Jasprit Bumrah 1/31).

India: 204 for 4 in 19 overs (Shreyas Iyer 58 not out, K L Rahul 56, Virat Kohli 45; Ish Sodhi 2/36).

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