MS Dhoni, the football fan, to promote Premier League in India

August 11, 2013

MS_DhoniIndian cricket captain Mahendra Singh Dhoni would be seen promoting his second love, soccer, on STAR Sports after being roped in as the brand ambassador of the upcoming Barclays English Premier League in India.

“A keen soccer enthusiast and a Manchester United fan, MS Dhoni will invite all sports fans to ‘Join the Game’ in a clutter breaking integrated marketing campaign which will be launched early next week. The campaign will have a strong on-air and digital media thrust,” the channel said in a release.

The campaign has renditions of how Dhoni is always missing from action and is glued to the TV sets watching BPL every weekend while his family and friends run around looking for him.

“I am an avid BPL fan and I just played out a real situation in front of the camera. If I am not busy with cricket, I am always busy with BPL during weekends. Soccer is extremely exciting and very close to my heart. I was a goal keeper during my school days. Even today, I play soccer as a warm up game ahead of key cricket matches,” said Dhoni.

“I feel that Indian sports fans should consume different types of sports. I want them to be passionate about cricket as they are, but at the same time one needs to give healthy respect for other disciplines as well.

“This STAR Sports initiative to provide soccer commentary now in Hindi will go a long way in making soccer exciting to watch and comprehend for new audiences across the nation. Similar efforts should be done to promote other sports as well,” he added.

This announcement comes on the back of the sports broadcaster announcing the launch of Hindi commentary for the first time on BPL. The Hindi commentary will be in addition to the English commentary and will be available for over 100 live matches across the season.

“We are delighted to have MS Dhoni come on board as the brand ambassador for BPL in the country. We are targeting to expand the fan base of BPL in India by leveraging the iconic power and fan following of MS Dhoni to attract cricket fans to sample BPL,” said Vijay Rajput, Chief Operating Officer, ESPN Software India Pvt. Ltd.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 31,2020

New Delhi, Jan 31: Indian women's team captain Rani Rampal on Thursday became the first-ever hockey player to win the prestigious 'World Games Athlete of the Year' award.

The World Games announced the winner on Thursday after 20 days of polling by sports fans world-wide.

"Indian hockey superstar Rani is The World Games Athlete of the Year 2019! Huge congratulations!," the World Games said in a statement.

"With an impressive number of votes, 199,477, Rani is the clear winner of the Athlete of the Year race, where sports fans all over the world have voted for their favourite during 20 days of polling in January. All in all, over 705,610 votes were cast during the poll," it added.

Last year, India won the FIH Series Finals, and Rani was named Player of the Tournament. Under Rani's leadership, the Indian women's team qualified for just the third Olympic Games in its history.

"I dedicate this award to the entire hockey fraternity, my team and my country. This success has only become possible with the love and support from hockey lovers, fans, my team, coaches, Hockey India, my government, friends from Bollywood, fellow sportspersons and my countrymen who have continuously voted for me," said Rani, who was recently named among the Padma Shri awardees.

"Special thanks to FIH for nominating me for this prestigious award. Thank you to The World Games Federation for this recognition," she added.

Rani further said after a successful 2019, she is now looking forward to achieving greater heights with the national team in 2020, which also happens to be an Olympic year.

"It is my privilege and honour to win this award. It is always nice when your country recognises your effort. It is even better when the international sports community recognises it. Thank you so much to everyone who voted for me," she said.

"2019 was a great year for our team because we qualified for the 2020 Tokyo Olympic Games. As a team we want to make 2020 a great year!"

Rani, who has been a member of the national team since she was a 15-years-old, currently has more than 240 caps for India.

"Rani is an inspirational athlete, and a role model for many in India. It was amazing to see the support the Indians, even as high up as Mr Rijiju, the Minister of State, Youth Affairs and Sports, gave to her in this vote together with the Hockey fans all around the world. This is what sport is about: uniting people from different backgrounds and different countries," said International World Games Association President Jose Perurena.

The International Hockey Federation also congratulated Rani on being named for the award.

"Congratulations @imranirampal for becoming the first ever Hockey athlete to win the prestigious @TheWorldGames Athlete of the Year award!" the FIH, who nominated Rani for the award, said in its twitter handle.

"On behalf of FIH and the global hockey community, I would like to extend our warmest congratulations to Rani for having been voted The World Games Athlete of the Year 2019. This is an acknowledgement of her outstanding performances - together with her team-mates - and her dedication to hockey and her leadership," FIH CEO Thierry Weil said.

"This prestigious Award is also a great recognition for hockey globally. Furthermore, we are working hard for and looking forward to having Hockey 5s as a demonstration sport at The World Games 2021."

Congratulating Rani, Hockey India President Mohd Mushtaque Ahmad said, "This is a very proud moment for all of us. She is the first Indian athlete to win this award and through her achievements Rani has been able to draw a lot of attention towards women's hockey. Many people are aware of the team's recent accomplishments and I am confident this team is capable of winning larger goals and I wish Rani and the team best of luck this Olympic Year."

There were initially 25 nominees, male and female nominated by their respective sports federations, which was later reduced to 10 in the final round of public voting.

The FIH has recommended Rani's name for her outstanding performances and her ability to lead by example.

Karate star Stanislav Horuna of Ukraine was second behind Rani with over 92,000 votes and Canadian powerlifting world champion Rhaea Stinn was third.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
January 16,2020

New Delhi, Jan 16: Mahendra Singh Dhoni was on Thursday dropped from the BCCI's list of centrally contracted players, raising fresh doubts on the future of the former India captain who has not played since the World Cup semifinal loss to New Zealand last year.

The BCCI announced the central contracts for the period of October 2019 to September 2020. Dhoni was in the A category, which fetches a player Rs 5 crore, until last year.

Skipper Virat Kohli, his deputy Rohit Sharma and top pacer Jasprit Bumrah were retained in the highest A+ bracket of Rs 7 crore.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 25,2020

New Delhi, Apr 25: The love and loyalty of the fans will never let him leave Royal Challengers Bangalore till the time he is playing IPL, skipper Virat Kohli said on Friday.

RCB have reached the IPL final thrice but have not gone on to win the trophy.

During a live session on Instagram with former South African captain and RCB teammate AB de Villiers, Kohli said winning the tournament remains the goal but he would not leave the team irrespective of the results.

"It has been such an amazing journey. It is always going to be our dream, winning the IPL together. There is no scenario where I could think of leaving the team ever.

"You can feel emotional about the season not going well but till the time I am playing IPL, I am never leaving this team. The fans, their loyalty has been amazing," said the India skipper.

Responding to Kohli's feelings towards RCB, De Villiers too acknowledged the support of fans over the past nine years. Kohli, on the other hand, has been with RCB since 2008.

"Same for me. I never want to leave RCB but to do that I got to keep scoring runs. I am not the captain you see," said the South African in jest.

Both recalled their early days in international cricket and their growth as cricketers and friends.

Kohli said at times, the youngsters coming in have too much regard for the "system" and he wants to see them break the norm.

"I want to see youngsters coming in scoring 500-600 runs. I want people to break the norm. Sometimes I feel people have too much regard for the system in sport. When you break the shackles, you do something special."

Kohli also acknowledged contribution of Mark Boucher, Gary Kirsten and Duncan Fletcher early on in his international career.

"Gary always gave me positive feedback. Boucher told me in 2008 to improve my game against the short ball. He had the vision. Then Fletcher, he had a keen eye for the game. So many people who have contributed (to my growth)," said Kohli.

De Villiers picked the 119 at Wankhede in the 2015 series decider as his best knock against India. Kohli picked the 119 he scored in Johannesburg Test in 2013.

"I was always really motivated to win the series after 2-2 . I was incredibly motivated to do something special," de Villiers said.

They also picked their combined South Africa and India ODI team. It included Sachin Tendulkar, Rohit Sharma, Virat Kohli, Ab de Villiers, Jacques Kallis, M S Dhoni (captain), Yuvraj Singh, Yuzvendra Chahal, Dale Steyn, Jasprit Bumrah and Kagiso Rabada.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.