Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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News Network
April 22,2020

Dhaka, Apr 22: Star Bangladesh all-rounder Shakib Al Hasan has decided to auction the bat he used during the 2019 ODI World Cup to help raise money for the fight against deadly coronavirus pandemic.

Shakib, who is currently serving a two-year ban from all forms of cricket -- one of which is suspended -- for not reporting corrupt approaches, is the second Bangladeshi cricketer after wicket-keeper batsman Mushfiqur Rahim to auction a personal cricketing gear to raise money for the cause.

"I had said before that I want to put up a bat for auction. I have decided to auction the bat I used in the 2019 World Cup. It's a favourite bat of mine," Shakib said during a Facebook live session.

The 33-year-old all-rounder had a hugely successful World Cup in England last year, scoring 606 runs in eight matches at an average of 86.57, which included two centuries and five fifties.

Besides, he also picked up 11 wickets in the tournament and became the only cricketer to score 600 plus runs and scalp 10 wickets in a single edition of the World Cup.

"I had a good World cup with the bat and ball. There were some good performances especially with the bat. I had used a single bat throughout the World Cup and even used tapes on it to get through games," Shakib said.

"It's not that this bat has only been used at the World Cup. I have scored over 1500 runs with this bat and had used it prior to the tournament and after it as well.

"Although I like the bat a lot but I have decided to put it up for auction with the thought that maybe it can leave some contribution to forming a fund during the ongoing coronavirus crisis."

The money raised from the auction will go to the Shakib Al Hasan foundation.

"This is a very special bat to me, but my people are even more special to me," Shakib said.

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Agencies
June 2,2020

New Delhi, Jun 2: Expressing solidarity with the 'Black Lives Matter' campaign, star West Indies batsman Chris Gayle has alleged that he faced racist remarks during his career and cricket is not free of the menace.

Gayle did not elaborate when he faced racial remarks but hinted it might have been during his stints at global T20 leagues.

"I have travelled the globe and experienced racial remarks towards me because I am black, believe me, the list goes on," he posted on instagram on Monday night.

"Racism is not only in football, it's in cricket too. Even within teams as a black man, I get the end of the stick. Black and powerful. Black and proud," he said.

The big-hitting batsman's comments came in the backdrop of African-American George Floyd's death in the USA after a white police officer, Derek Chauvin, pressed his knee on the handcuffed man's neck as he gasped for breath.

The incident has sparked violent protests across the USA.

"Black lives matter just like any other life. Black people matter, p***k all racist people, stop taking black people for fools, even our own black people wise the p***k up and stop bringing down your own!," Gayle wrote.

Racism in cricket was drew attention most recently last year when England pacer Jofra Archer was abused by a spectator in New Zealand.

New Zealand's top players and the cricket board had offered apologies for the incident to the Englishman.

Also on Monday night, the England cricket team's official twitter handle posted a message denouncing racism.

"We stand for diversity, We stand against racism," the message read.

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News Network
June 18,2020

New Delhi, Jun 18: Premier Indian off-spinner R Ashwin has described Mahendra Singh Dhoni as a "massive influence" on his career, revealing that at the beginning of his IPL stint, he was driven by an intense desire to get the former captain's attention.

Ashwin got his contract with CSK, one of the most successful IPL sides, in 2008 and said the stint with CSK shaped his career.

"IPL and CSK is a stage that everyone wants. For me it was more about recognition. MSD did not know who Ashwin is, (Matthew) Hayden and (Muttiah) Muralithan did not know who Ashwin is. The first thing that came to my mind was that 'I will show these people that Ashwin is here'," Ashwin told Harsha Bhogle on 'Cricbuzz in Conversation'.

"I don't know it was being foolish or arrogance but that was how I was made. Nobody was giving me a chance that Ashwin will play alongside Muralitharan or ahead of Muralitharan. I thought, I will get there ahead of him one day," he added.

Ashwin said Dhoni, who led CSK, had "massive influence" on him and the only way to impress him was by troubling him in the nets.

"I got the eye of Hayden, Jacob Oram, and Stephen Fleming while bowling to them at the nets. They were finding it difficult to face me in the first year (2008) but I had not caught the eye of MSD," he said.

"I never had massive interactions with him. It was going to the nets and getting MSD...he was hitting Muralitharan out of the park and I thought, if I bowl better than him, I met get to play ahead of Murali.

" I got his attention when I got him during a Challenger trophy and celebrated like a crazy kid," he recalled.

After that, Ashwin said during CSK's match against Victoria Bushrangers in the now defunct Champions League, he volunteered to bowl the Super Over and Dhoni gave him the ball without hesitation.

Ashwin did not fare well and ended up conceding 23 runs. The off-spinner said when Dhoni walked past him after the match, he only said that, "you should have bowled the carrom ball."

"MS always maintained that you are exceptionally skilful and you should keep doing what you do."

Ashwin has been very successful against the left-handers as 189 of his 365 wickets are of southpaws. Ashwin credited his engineering background and advice from Duncan Fletcher for the success.

"He made a statement that changed cricket. He said it's all about geometry and left it at that. Understanding angles (engineering background) has given me edge over others," he said.

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