Olympics silver medalist PV Sindhu lands Rs 50 cr endorsement deals; richer than Saina and Sania?

September 27, 2016

New Delhi, Sep 27: Badminton player PV Sindhu, who won silver medal at the Rio Olympics, has bagged a Rs 50 crore endorsement deal for three years from various companies, according to a report in The Times of India.

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The report said the deals have been signed with Baseline Ventures, a sports marketing, entertainment and a brand licensing firm that is now managing Sindhu's brand profiling and licensing.

The company's managing director Tuhin Mishra has told the newspaper that the deal Sindhu got will be the best one a non-cricketer sports person can get.

"Even after achieving stupendous success, her humility and the value she brings to women power is remarkable," Mishra has been quoted as saying in the report.

As many as 16 companies had queued up to get Sindhu for their endrosements and finally the company has zeroed in on nine.

What is remarkable about the deal is that she has decided not to endorse brands with a 'negative' influence like cola brands, says the report.

Moreover, despite the valuable deals she is landing, Sindhu has also decided these will not affect her practice and will allocate only limited time for commercials.

Sindhu's endorsement deal win should not come as a surprise for she has shown great grit and strength of character through out her performance at the Olympics.

“She has won an Olympics medal and has shown tremendous grit while getting it,” Harish Bijoor, Chief Executive Officer of brand and business strategy firm Harish Bijoor Consults Inc, had told Firstpost earlier. According to Bijoor, she has what it takes to be a 'great' brand icon.

However, it has to be remembered that earlier Olympic medal winners such as Abhinav Bindra or Rajyavardhan Rathore met with little success when it came to bagging big-bang endorsement deals. Sindhu's deal win has to be seen in this context.

Two non-cricketer sports women, who have managed to get a good amount of endorsement deals, are badminton star Saina Nehwal, bronze medalist in 2012 Olympics, and tennis star Sania Mirza. As per the 2015 Forbes Celeb list, Saina's earnings from endorsements and BWF World Superseries stood at Rs 16.99 crore, while Sania, meanwhile, earned Rs 13.25 crore.

According to the magazine, Saina had inked a Rs 25 crore deal with IOS Sports & Entertainment for two years. It termed Sania as "India's most successful professional woman tennis player". Saina was ranked 39 and Sania 38 in the list.

If the ToI report is to be believed, Sindhu's earnings this year are likely to easily surpass that of both these sports persons, considering she has also received rewards worth about Rs 13 crore (as of 22 August) from various governments and well-wishers.

Indeed a new brand icon is in the making.

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February 4,2020

Feb 4: India captain Virat Kohli on Tuesday said the death of NBA legend Kobe Bryant in a helicopter crash has impacted his outlook towards life, which he feels, is sometimes taken for granted in pursuit of control over the future.

Bryant, a two-time Olympic gold-medallist and one of the most decorated basketball players of all time, died in a helicopter crash last month along with his 13-year-old daughter Gianna, who was also a budding hoopster.

"Firstly, it was a shock to everyone. I grew up watching those NBA games in the morning and watching what he did on court. But when someone that you have looked up to in some ways, passes away like that, it does put things in perspective," Kohli said on the eve of the first ODI against New Zealand here.

"...at the end of the day, life can be so fickle. It's so unpredictable. I think a lot of the times we get too caught up in the pressures of what we have to do tomorrow...we really forget living life and enjoying life and just appreciating and being grateful for the life we have," he added.

Kohli said a tragedy like this makes one realise that nothing can be more important than enjoying every moment of existence.

"...it did put things in perspective for me massively. It just makes you feel like not wanting to have control of things in front of you all the time, and just embracing life and appreciating it.

"You start looking at things from a different point of view suddenly and you want to enjoy every moment you're going through. You realise that what you're doing at the end of the day is not the most important thing. The most important thing is life itself," Kohli signed off.

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May 7,2020

Melbourne, May 7: Australia opener Joe Burns is eyeing the Tests against India should they take place later this year, to stabilise his stop-start international career, saying "you want to play in and do well in" in this kind of series.

India is scheduled to play four Tests in Australia in December-January, a series which is currently in doubt due to the COVID-19 pandemic, which has claimed over 2.5 lakh lives across the world.

"They are obviously world class team. I think the two teams going at each other will be very exciting to watch and players playing against each other as well," Burns told reporters in a video conference on Thursday.

"You look at the world ranking, they were number one and now we have got to number one, so I know that series will be anticipated by everyone and as a player this is a sort of series you want to play in and do well in."

With the coronavirus also threatening the T20 World Cup, Cricket Australia is under financial stress and has gone on a cost-cutting drive, which included standing down 80 per cent of its staff at 20 per cent salary.

There are also speculations that the Sheffield Shield for 2020-21 would be curtailed to cut costs.

Burns, however, hoped it won't be tinkered with.

"I love the fact we have a really strong first-class system. The 10 games, where you play everyone twice," Burns, who was struck down by a fatigue illness after an indifferent season, said.

"It leads to world-class players coming into Test teams. You don't want to see that get changed.

"Obviously it is unique circumstances at the moment and There's a lot of things to work through ... the players' association is consulted on those things."

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April 27,2020

Mumbai, Apr 27: The pressure to replace iconic Mahendra Singh Dhoni behind the stumps was "immense" due to high expectations from fans says K L Rahul, who has been doing the wicket-keeping duty for India in the limited overs format for some time now.

Dhoni quit Test cricket in 2014 and has not played for India in the limited overs format since last year's ODI World Cup in England.

Rahul kept the wickets in the limited overs series against Australia in January this year and also during the team's tour to New Zealand.

"I was nervous when I was doing it for India because of the crowd pressure. If you fumble, people feel that you cannot replace MS Dhoni. The pressure of replacing a legendary wicket-keeper like MSD was immense as it involved people accepting someone else behind the stumps," Rahul told Star Sports on its show 'Cricket Connected'.

Rahul, who has played 32 ODIs and 42 T20Is, said keeping the wickets is not alien to him since he dons the gloves during the Indian Premier League (IPL) and also when he plays for his Ranji side Karnataka.

"People who follow cricket know that I haven't been away from wicket-keeping for too long as I donned the gloves in the IPL and every time I played for Karnataka," the 28-year-old said.

"I am always in touch with wicket-keeping but am also somebody who is more than willing to take up the role if the team needs me to," he stressed.

Dhoni's career is a matter of intense speculation. Many former players feel that it won't be easy for Dhoni to make it to the national squad for the upcoming T20 World Cup, scheduled to be held in Australia. 

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