'Only two percent Indians saw 'Bajrangi Bhaijaan' in theatres'

November 18, 2015

Kochi, Nov 18: Superstar Salman Khan's blockbuster "Bajrangi Bhaijaan", which raked in over Rs.300 crore at the Indian box office, has been watched by a mere two percent of approximately 130 crore Indian population in theatres, says a cinema chain official.

baijaanAccording to reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month. But in a session on increasing footfalls in theatres at the ongoing Indywood Film market, it was revealed that only three crore and 21 lakh people have so far watched Bollywood blockbuster "Bajrangi Bhaijaan" in cinemas.

"It's startling to know only two percent of India's population has watched the film, which has collected over Rs.300 crore from Indian theatres. Even if we can increase the footfalls to five percent, it will hugely benefit the overall revenue of Indian cinema," said P.V. Sunil, director and CEO of Carnival Cinemas.

The reason, as Sunil points out, is that 50 percent of Indian population still has no access to cinemas.

"Seven screens cater to one million people in India vis-a-vis over 100 screens in US. As of today, only 15 percent of total screens in India constitute multiplexes while the rest are still single screen cinemas. Despite being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens," he said.

According to Devang Sampat, business head - strategy, Cinepolis India, one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities.

"We were the first to open a four-screen multiplex in Patna. The response has been extremely good and its average ticket price is same as that of Mumbai's. This means there are people with high spending capacity even in smaller cities," he said.

Sampat also pointed out that most multiplexes rely on malls, which is not a healthy trend.

"In places like Madhya Pradesh, people literally travel 50 km to watch movies. Why not we take the screens to them? Why not build multiplexes in these places? Indians don't watch cinema for entertainment; it's a culture for us," he added.

Technology too is a key driver in increasing footfalls, believes Sohan Roy, founder chairman and CEO of Aries Group of Companies.

Roy is also the chief promoter of AriesPlex SL Cinemas, which is south India's first double 4K projection facility here.

"Take the case of 'Baahubali', which ran houseful for 15 weeks in our cinemas. It was screened in 4K projection and the audience loved the experience. They watched it more than once. Technology plays a pivotal in drawing audiences for the overall experience in a cinema hall," Roy said.

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News Network
June 9,2020

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

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News Network
June 9,2020

Mumbai, Jun 9: Actor Sonu Sood, who has been arranging transport for migrant workers stranded in Mumbai and has faced criticism from the Shiv Sena for "enacting a political script written by BJP", was stopped outside the Bandra Terminus in Mumbai by police from meeting labourers.

A Mumbai Police official said the actor was stopped by the Railway Protection Force (RPF) when he reached the station on Monday night to meet some labourers, and added that they have not received any complaint so far in this connection.

The migrant labourers were supposed to take the Shramik Special train from Bandra Terminus to Uttar Pradesh.

Mumbai's Nirmal Nagar police station's senior inspector Shashikant Bhandare told news agency PTI that "The actor was stopped by the RPF, not by us. He wanted to meet labourers who were going to their native place. We have not received any complaint regarding this till now."

Shiv Sena MP Sanjay Raut on Sunday wondered whether the BJP propped up Sonu Sood to "offer help" to migrant workers from north India stranded in Maharashtra amidst the lockdown, with the political motive to show the Uddhav Thackeray government in poor light.

In his weekly column 'Rokhthok' in Shiv Sena mouthpiece 'Saamana', Sanjay Raut questioned the sudden rise of "Mahatma" Sood on the social scene of Maharashtra during the lockdown.

Mr Raut also referred to an alleged "sting operation" against Sonu Sood ahead of the 2019 general elections, saying he had agreed to promote the BJP-led government at various platforms through his official social media accounts.

However, later that day Chief Minister and Shiv Sena president Uddhav Thackeray lauded Sonu Sood's initiative to arrange buses for stranded migrant workers.

The actor met Uddhav Thackeray at the latter's residence 'Matoshree' in suburban Bandra on Sunday night.

On Monday, Defence Minister Rajnath Singh backed Sonu Sood for his work for stranded migrant workers, and questioned the Maharashtra government's criticism of the actor.

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Agencies
August 7,2020

Mumbai, Aug 7: Bhojpuri actress Anupama Pathak has died allegedly by suicide in Dahisar East, her Mumbai residence on August 2.

The police have recovered a suicide note.

Initially, an accidental death case was registered which was later converted into FIR under section 306 (abetment of suicide) of IPC against a person and a company, the police said.

Further investigation by Mumbai's Kashimira Police is underway.

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