'Only two percent Indians saw 'Bajrangi Bhaijaan' in theatres'

November 18, 2015

Kochi, Nov 18: Superstar Salman Khan's blockbuster "Bajrangi Bhaijaan", which raked in over Rs.300 crore at the Indian box office, has been watched by a mere two percent of approximately 130 crore Indian population in theatres, says a cinema chain official.

baijaanAccording to reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month. But in a session on increasing footfalls in theatres at the ongoing Indywood Film market, it was revealed that only three crore and 21 lakh people have so far watched Bollywood blockbuster "Bajrangi Bhaijaan" in cinemas.

"It's startling to know only two percent of India's population has watched the film, which has collected over Rs.300 crore from Indian theatres. Even if we can increase the footfalls to five percent, it will hugely benefit the overall revenue of Indian cinema," said P.V. Sunil, director and CEO of Carnival Cinemas.

The reason, as Sunil points out, is that 50 percent of Indian population still has no access to cinemas.

"Seven screens cater to one million people in India vis-a-vis over 100 screens in US. As of today, only 15 percent of total screens in India constitute multiplexes while the rest are still single screen cinemas. Despite being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens," he said.

According to Devang Sampat, business head - strategy, Cinepolis India, one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities.

"We were the first to open a four-screen multiplex in Patna. The response has been extremely good and its average ticket price is same as that of Mumbai's. This means there are people with high spending capacity even in smaller cities," he said.

Sampat also pointed out that most multiplexes rely on malls, which is not a healthy trend.

"In places like Madhya Pradesh, people literally travel 50 km to watch movies. Why not we take the screens to them? Why not build multiplexes in these places? Indians don't watch cinema for entertainment; it's a culture for us," he added.

Technology too is a key driver in increasing footfalls, believes Sohan Roy, founder chairman and CEO of Aries Group of Companies.

Roy is also the chief promoter of AriesPlex SL Cinemas, which is south India's first double 4K projection facility here.

"Take the case of 'Baahubali', which ran houseful for 15 weeks in our cinemas. It was screened in 4K projection and the audience loved the experience. They watched it more than once. Technology plays a pivotal in drawing audiences for the overall experience in a cinema hall," Roy said.

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Agencies
June 15,2020

Mumbai, Jun 15: Actor Sushant Singh Rajput's death has reignited the discussions around the struggle of survival in Bollywood, with many insiders highlighting "cruel and unforgiving" nature of the industry, particularly tough on outsiders.

Rajput was found hanging in his Bandra apartment on Sunday.

According to a police official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

An engineering student, Rajput left his course at the Delhi Technological University in the early 2000s and rose from a background dancer to a TV star with soap opera Pavitra Rishta, which gave the "outsider" his breakout show in 2009.

In 2013, he made his Bollywood debut with Kai Po Che! and went on to star in films such as Shuddh Desi Romance, Raabta, Kedarnath, Sonchiriya and Chhichhore.

But his most prominent role came as cricketer Mahendra Singh Dhoni's in the 2007 biopic, MS Dhoni: The Untold Story.

In a telling tweet, veteran actor Dharmendra wrote despite not knowing Rajput personally, his death served as a reminder that the industry could be "cruel".

"Pyaare Sushant, naa film dekhi na kabhi mila tum se... par tere achaanak chale jaane se bada sadma laga. This beautiful beloved 'show business" is very cruel. I can imagine your unbearable pain. I share the pain of your loving family and friends," Dharmendra wrote.

Actor Meera Chopra penned a powerful, poignant note about the loneliness one feels working in an industry, which is "cold and ruthless".

"We all knew well that Sushant was going through depression since long, but what did we do? Where was his close circle, the directors and producers he's worked with, his close friends? Why nobody came out and helped, gave him the kind of love, the work that he wanted - because nobody cares," she wrote on Twitter.

The Section 375 actor, who has been vocal about feeling suffocated by the constant judgement from the industry colleagues, said nobody in Bollywood cares about what one's going through and artistes are just a flop away from being alienated.

Chopra said the industry has "failed" Rajput and Bollywood will now never be the same.

"True, Bollywood is a small family, but a kind of family which is never there when you need them. He had to take his life for that family to realise the kind of pain and need he was in. An outsider will always feel like an outsider here.

"I just want to say to my industry that help people when they need it, and you know when they need it. There is no point tweeting when they are no more. Don't pretend to be sad when you guys didn't do anything when he was sad. Stop being such a hypocritical society," she added.

Gulshan Devaiah said, as an actor, one could understand why Rajput would've taken the step to end his life.

"As actors, somewhere deep down inside, we think we know why he did it and that’s why it so disturbing even if you didn’t know him at all. It’s a hard game to play and he played it very well but the game won in the end," Devaiah wrote.

Quoting Chopra's tweet, the Mard Ko Dard Nahi Hota star dismissed the idea of Bollywood being a family.

"If one thinks it’s a family, there is the problem. Bollywood is an imaginary name for a place of work, that’s it. I am really not trying to put anybody down here and sorry if it seems," he wrote.

On Sunday, actor-producer Nikhil Dwivedi posted a strongly-worded tweet calling out the "hypocrisy" of the industry after people from the film fraternity wrote they regretted not staying in touch with the "Chhichhore" star.

"High and mighty announcing they should have kept in touch with Sushant. Come on, you didn't! And that's because his career dipped. So STFU! Are you in touch with Imran Khan, Abhay Deol and others? No! But you were, when they were doing well," Dwivedi said.

Similar sentiment was echoed by filmmaker Anubhav Sinha, who, without taking names, said the "Bollywood Privilege Club" must sit down and think hard.

"Now don't ask me to elaborate any further," he tweeted.

Addressing outsiders, filmmaker Hansal Mehta wrote a long thread about the two ends of an artiste's time in the industry - the glorious successes and the crushing lows.

"There are many young 'outsiders' in this industry. Remember this - there is an establishment that will make you feel like the next big thing until they need you. They will drop you and mock you as soon as you falter. Do not fall for the trap. The ones that celebrate you will celebrate your downfall some time later," he tweeted.

Mehta said it's important for those who don't come from a film family to not force themselves to fit in.

"Just be authentic, follow your heart and stop seeking acceptance from anybody. Your connection should be with your art, your craft and with your audience. Nothing else matters. Over the years you will succeed, you will stumble.

"But remember that nothing is more important than you. Look after yourself. And know that you matter. The world is much bigger and wiser than what you perceive. So are opportunities. If you stay they will be yours. Lots of love. Never lose heart," the filmmaker wrote.

Celebrity hairstylist-turned-director Sapna Bhavnani claimed that Rajput's battle with mental health was out in the open and yet the industry chose to look the other way.

"It’s no secret Sushant was going through very tough times for the last few years. No one in the industry stood up for him nor did they lend a helping hand. To tweet today is the biggest display of how shallow the industry really is. No one here is your friend," she wrote on Twitter.

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News Network
June 22,2020

New Delhi, Jun 22: Amidst a strain in the ties between India and Nepal, actor Manisha Koirala, a Nepali national, on Monday urged people of both the countries to be not "aggressive and disrespectful" towards each other.

Koirala, a leading Bollywood actor of her times, took to Twitter to request people to let the respective government resolve the issues and stay "civil."

"A heartfelt request please let's not be aggressive and disrespectful..we are in this situation together..our respective Gov's will resolve the issue. In the meantime we can be civil ..I remain hopeful," she tweeted.

Earlier last week, Nepal 's Upper House of Parliament endorsed a proposal to discuss the Constitution amendment bill to update the country's map that incorporates parts of Indian territory.

Nepal's House of Representatives had on June 10 endorsed a proposal seeking consideration of a constitution amendment bill for change of country's map after a lengthy discussion. Nepal has made offers to India to hold "diplomatic talks to resolve the territorial issue" between the two countries.

New Delhi has said that the updated map is "not based on historical facts and evidence" and termed the claims by Nepal as artificial enlargement.

External Affairs Ministry spokesperson Anurag Srivastava also said that the move is violative of the current understanding to hold talks on outstanding boundary issues.

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News Network
May 2,2020

Los Angeles, May 2: Pop diva Madonna has revealed that she has tested positive for the COVID-19 anitbodies.

The singer shared the news in the 14th edition of her “Quarantine Diary” on Instagram TV.

“Took a test the other day and I found out that I have the antibodies. So tomorrow I’m just going to go for a long drive in the car, and I’m gonna roll down the window and I’m gonna breathe in the COVID-19 air. Yup. I hope the sun is shining,” Madonna said.

According to Centers for Disease Control and Prevention (CDC), US, antibody tests are used to determine whether or not a person has been exposed to COVID-19 by finding proteins the body produces to fight the virus.

However, the CDC has yet to confirm if the possession of antibodies is equal to immunity.

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