'Only two percent Indians saw 'Bajrangi Bhaijaan' in theatres'

November 18, 2015

Kochi, Nov 18: Superstar Salman Khan's blockbuster "Bajrangi Bhaijaan", which raked in over Rs.300 crore at the Indian box office, has been watched by a mere two percent of approximately 130 crore Indian population in theatres, says a cinema chain official.

baijaanAccording to reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month. But in a session on increasing footfalls in theatres at the ongoing Indywood Film market, it was revealed that only three crore and 21 lakh people have so far watched Bollywood blockbuster "Bajrangi Bhaijaan" in cinemas.

"It's startling to know only two percent of India's population has watched the film, which has collected over Rs.300 crore from Indian theatres. Even if we can increase the footfalls to five percent, it will hugely benefit the overall revenue of Indian cinema," said P.V. Sunil, director and CEO of Carnival Cinemas.

The reason, as Sunil points out, is that 50 percent of Indian population still has no access to cinemas.

"Seven screens cater to one million people in India vis-a-vis over 100 screens in US. As of today, only 15 percent of total screens in India constitute multiplexes while the rest are still single screen cinemas. Despite being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens," he said.

According to Devang Sampat, business head - strategy, Cinepolis India, one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities.

"We were the first to open a four-screen multiplex in Patna. The response has been extremely good and its average ticket price is same as that of Mumbai's. This means there are people with high spending capacity even in smaller cities," he said.

Sampat also pointed out that most multiplexes rely on malls, which is not a healthy trend.

"In places like Madhya Pradesh, people literally travel 50 km to watch movies. Why not we take the screens to them? Why not build multiplexes in these places? Indians don't watch cinema for entertainment; it's a culture for us," he added.

Technology too is a key driver in increasing footfalls, believes Sohan Roy, founder chairman and CEO of Aries Group of Companies.

Roy is also the chief promoter of AriesPlex SL Cinemas, which is south India's first double 4K projection facility here.

"Take the case of 'Baahubali', which ran houseful for 15 weeks in our cinemas. It was screened in 4K projection and the audience loved the experience. They watched it more than once. Technology plays a pivotal in drawing audiences for the overall experience in a cinema hall," Roy said.

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News Network
June 20,2020

Washington, Jun 20: American actor Angelina Jolie has now opened up about her 2016 divorce announcement with Brad Pitt, which shocked fans.

Fox News said the 45-year-old Jolie opened up about leaving the father of her six kids,18-year-old Maddox, 16-year-old Pax, 15-year-old Zahara, 12-year-old, Shiloh, and 11-year-old twins Knox and Vivienne.

"I separated for the well-being of my family. It was the right decision. I continue to focus on their healing," the Oscar-winning star told Vogue India magazine.

The 'Maleficent' star added, "Some have taken advantage of my silence, and the children see lies about themselves in the media, but I remind them that they know their own truth and their own minds. In fact, they are six very brave, very strong young people."

Since 2004, Pitt and Jolie were together but only married in August 2014 at their estate in France.

The 'Mr and Mrs Smith' star previously told Harper's Bazaar magazine how the last few years have been physically, emotionally and mentally turbulent for her.

"My body has been through a lot over the past decade, particularly the past four years, and I have both the visible and invisible scars to show for it," Jolie said.

"The invisible ones are harder to wrestle with. Life takes many turns. Sometimes you get hurt, you see those you love in pain, and you can't be as free and open as your spirit desires. It's not new or old, but I do feel the blood returning to my body," she added.

Besides her marriage ending on the public stage, Jolie underwent a preventative double mastectomy in 2013 followed by breast reconstruction after testing positive for the BRCA gene. In 2015, the actor 'Girl, Interrupted' star also had her ovaries and fallopian tubes removed.

She admitted it has taken a while for her to feel like her old self. She said, "The part of us that is free, wild, open, curious can get shut down by life. By pain or by harm."

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Agencies
February 10,2020

Hollywood star Joaquin Phoenix finally ended his dry run at the Oscars as he picked up the best actor trophy for his performance in and as "Joker" at the 92nd Academy Awards.

The 45-year-old actor had earlier bagged a BAFTA, a Golden Globe and a Screen Actors Guild Award for his turn as a failed, unhinged stand-up comedian who descends into chaos.

In a lengthy and rambling speech, Phoenix touched upon racism, climate change and gender inequality. He also remembered his brother River Phoenix, who died of a drug overdose at the age of 23 in 1993.

"When he was 17, my brother wrote this lyric. He said, 'run to the rescue with love and peace will follow'," Phoenix said. At the Academy Awards and the entire Hollywood award season, Phoenix had emerged as an undisputed frontrunner even though he was up against the likes of Leonardo DiCaprio ("Once Upon a Time in Hollywood"), Adam Driver ("Marriage Story"), "Antonio Banderas ("Pain & Glory") and Jonathan Pryce ("The Two Popes").

An Oscar had eluded Phoenix for the most part of his career, despite his successful collaborations with Ridley Scott ("Gladiator"), James Mangold ("Walk The Line") and Paul Thomas Anderson ("The Master"), all of which had earned him nominations.

But as Arthur Fleck aka The Joker, Phoenix finally managed to break that jinx and became the second actor to win an Oscar for playing the DC comic book villain after the posthumous best supporting actor win to Heath Ledger in 2008.

As Joker, Phoenix took a deep dive into character, capturing its essence as well as maniacal spirit in both body and soul.

He lost 52 pounds to get into the physicality of Fleck and turned to a pathological disorder to get his distinct laughter right.

Phillips wrote the part keeping Phoenix in mind though the actor took some convincing to play the role.

Phoenix started the film's festival circuit tour on a positive note at Cannes last year that followed by stops at Venice and Toronto.

The film had also courted controversies, owing to its theme of gun violence in the movie as well as Phoenix's temperamental press tour that saw him walking out of an interview midway.

But critics and the fans loved the actor's riveting turn in the movie and his pointed speeches.

At the Golden Globes, he called out the industry for its insensitivity towards climate change and pulled up his peers for using private jets for travel, while at the SAGs, he joked how he would always lose a role to DiCaprio and asked Christian Bale to deliver a bad performance for once in his career.

In his acceptance speech at the BAFTAs, Phoenix acknowledged the lack of diversity in the nominations, calling himself a part of the problem. Phoenix's career most praised performances include "Signs ", "We Own the Night", "Two Lovers", "The Immigrant", "Her", "You Were Never Really Here" and "Inherent Vice".

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News Network
May 18,2020

Washington, May 18: Joining hands with the European Commission, actor Leonardo DiCaprio launched the Virunga Fund with seed money of USD 2 million to support Africa's Virunga National Park.

Since Virunga has lost a significant amount of revenue due to COVID shutdown post-March, the fund will be used to support the national park and the communities around, reported Variety.

The fund is aimed at disease prevention efforts, protection of mountain gorilla, and other species.

"I had the great honor of meeting and supporting Virunga's courageous team in their fight against illegal oil drilling in 2013," Variety quoted DiCaprio as saying.

"Virunga urgently needs funds to protect the endangered mountain gorilla population, to provide support to the rangers and the families of rangers who have fallen in the line of duty, and to help deliver essential disease prevention efforts. It's critical that we rally together during this time of incredible crisis," he added.

The 'Titanic' actor had earlier produced a Netflix documentary film 'Virunga' which is based on the national park.

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