'Only two percent Indians saw 'Bajrangi Bhaijaan' in theatres'

November 18, 2015

Kochi, Nov 18: Superstar Salman Khan's blockbuster "Bajrangi Bhaijaan", which raked in over Rs.300 crore at the Indian box office, has been watched by a mere two percent of approximately 130 crore Indian population in theatres, says a cinema chain official.

baijaanAccording to reports, a staggering 74.5 million people, across India, tuned into the TV premiere of the film last month. But in a session on increasing footfalls in theatres at the ongoing Indywood Film market, it was revealed that only three crore and 21 lakh people have so far watched Bollywood blockbuster "Bajrangi Bhaijaan" in cinemas.

"It's startling to know only two percent of India's population has watched the film, which has collected over Rs.300 crore from Indian theatres. Even if we can increase the footfalls to five percent, it will hugely benefit the overall revenue of Indian cinema," said P.V. Sunil, director and CEO of Carnival Cinemas.

The reason, as Sunil points out, is that 50 percent of Indian population still has no access to cinemas.

"Seven screens cater to one million people in India vis-a-vis over 100 screens in US. As of today, only 15 percent of total screens in India constitute multiplexes while the rest are still single screen cinemas. Despite being the largest producer of films in the world, India still struggles to generate revenue because most people still have no access to screens," he said.

According to Devang Sampat, business head - strategy, Cinepolis India, one of the best ways to increase footfalls is to target tier-2, tier-3 and even tier-4 cities.

"We were the first to open a four-screen multiplex in Patna. The response has been extremely good and its average ticket price is same as that of Mumbai's. This means there are people with high spending capacity even in smaller cities," he said.

Sampat also pointed out that most multiplexes rely on malls, which is not a healthy trend.

"In places like Madhya Pradesh, people literally travel 50 km to watch movies. Why not we take the screens to them? Why not build multiplexes in these places? Indians don't watch cinema for entertainment; it's a culture for us," he added.

Technology too is a key driver in increasing footfalls, believes Sohan Roy, founder chairman and CEO of Aries Group of Companies.

Roy is also the chief promoter of AriesPlex SL Cinemas, which is south India's first double 4K projection facility here.

"Take the case of 'Baahubali', which ran houseful for 15 weeks in our cinemas. It was screened in 4K projection and the audience loved the experience. They watched it more than once. Technology plays a pivotal in drawing audiences for the overall experience in a cinema hall," Roy said.

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News Network
July 23,2020

Mumbai, Jul 23: Mumbai Police will soon issue summons to actor Kangana Ranaut to record her statement in connection with the case related to the suicide of actor Sushant Singh Rajput, officials said on Thursday.

A day after Sushant Singh Rajput's suicide, Kangana Ranaut had released a two-minute video speaking highly of the deceased actor and accusing certain sections of the film industry of not acknowledging the star's talent.

She had also said that some of the last social media posts by the actor made it evident that he was struggling to survive in the industry.

According to the police, statements of 39 people, including film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra have been recorded in the investigation so far.

The Mumbai Police had recently said the statements of three psychiatrists and one psychotherapist have been recorded in connection with the suicide investigation.

Rajput was found dead in his Mumbai residence on June 14.

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News Network
January 9,2020

Los Angeles, Jan 9: Actors Salma Hayek and Tiffany Haddish are hopeful about the future for women in Hollywood and now cinema is making films about women because the audience was "neglected".

The duo along with Rose Byrne star in Like a Boss, a comedy directed by Miguel Arteta, which follows best friends Mia and Mel (Haddish and Byrne) who join forces to run their own boutique cosmetics company.

When the prospect of a big buyout offer from a notorious titan of the beauty industry (Hayek) tempts them, their lifelong bond - and their business - is put in jeopardy.

Hayek said she is happy with the increase in female-driven films in Hollywood.

"We're on the right path. And we're not going to stop," the actor told Variety.

"What I can tell you is that a lot more women are directing and acting and writing and producing. And there are a lot more movies made about women and for women because the audience was neglected, she said.

She was speaking at the premiere of the film in New York.

Haddish added that the mantle for change shouldn't be left to the traditional decision-makers.

To get things, one has to sometimes make noise, the actor-author said.

"It's about us putting in the work and creating the projects and creating the opportunities in order to do those things to make it better. I sit back and I listen to people talk sometimes, saying, 'They're not letting us; they're not giving it to us.' Why do we have to ask permission? Why can't we just start putting it together? If they want to come on board with it, come on board. And if not, oh well," Haddish said.

"I'm about creating an opportunity. People say I'm loud and obnoxious, but sometimes it’s the squeaky wheel that gets the oil and gets things done," she added.

The comedy comes on the heels of a year gone by in cinema that featured female protagonists in films like Little Women and Captain Marvel.

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News Network
January 9,2020

Mumbai, Jan 9: Actor Juhi Chawla on Wednesday said instead of constantly criticising the government, one should reflect on own conduct and talk about uniting rather than dividing.

The actor attended an event which aimed to counter "Free Kashmir (narrative), anti-India slogans, false propaganda and clear the misconception."

Juhi said as artistes, it's unfair to be questioned about incidents "just for a reaction" when they should be given time to truly understand the situation.

"We are going to work, thinking how to execute our task, then some incident happens somewhere and suddenly the media asks, 'what do you think about this?' We haven't understood the matter, people haven't understood the matter but you need a reaction.

"Let people understand, whether it's NRC or CAA, and what's is it about, why is this being talked about," Juhi told reporters.

The actor said it is sad that people talk about division more than unity.

"Everyone is quick to talk about dividing. Why don't we talk about uniting? Why does everyone say 'what is the government doing, why is it doing this?' but I say if you point one finger there then three fingers are at you.

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