Pad Man: India ashamed of sexuality, says Radhika Apte

March 24, 2017

New Delhi, Mar 24: Radhika Apte, who has often been under the scanner for her “bold” approach in her films, says anything remotely associated with human body can turn out to be a problem in India -- a country that is “very ashamed of sexuality and physicality”.

Sex and sexuality are not the only veiled topics of discussion in the country.

RadhikaApte

Menstruation also finds a spot on the list, and Radhika is happy that the topic is being handled in a “big way” in her upcoming Bollywood film Pad Man -- which tells a true story of a man’s journey to make affordable sanitary napkins.

Starting with the poster in the shape of a sanitary napkin, Radhika feels the film will help overcome the hesitation which surrounds a natural process that a woman goes through every month.

“I think our country is very ashamed of sexuality, physicality, or human body. Anything to do with human body or sexuality is a problem here,” said Radhika.

Despite the critical acclaim coming her way aplenty, Radhika has often been in news for being “bold” in her films -- be it an intimate scene with co-star Adil Hussain in Parched being leaked online, or a clip of a semi-nude Radhika from an Anurag Kashyap-directed short film making its way on to the web.

The actor has never tried to sweep the matter under the rug, and believes in talking about it instead of opting for silence. “Yes, there is a whole thing of generations of being awkward about things, but if you start taking a decision like ‘Okay, I am not going to feel like that’, it will make a difference,” she said.

Apte said a natural process like menstruation should be spoken about. “It should not feel awkward touching the pad in front of people. These are small things with which people have issues,” she said.

According to Radhika -- who is associated with sanitary napkin brand Whisper India as an “influencer”, it is not only men who have issues talking about it. “Women also have issues about it. It is all a part of society and upbringing, and it is high time we changed it,” she said.

Filmmaker R. Balki has picked the story of Arunachalam Muruganantham to narrate through Pad Man, with actors Akshay Kumar, Sonam Kapoor and Radhika in the lead roles.

Pad Man will chronicle how Muruganantham set out on a mission to make affordable sanitary napkins after seeing his wife’s ordeal and poor menstrual hygiene, and was shunned by his own family and village.

More than the end result of finally succeeding in making affordable sanitary napkins, it is the road that leads to it which makes for a compelling tale.

From creating a fake uterus to test out his prototype and raising eyebrows in the village for washing bloodied clothes in public, to being ostracised on the suspicion of having a sexual disease and being possessed by evil spirits -- there are many facets to Muruganantham’s story.

Ask Radhika about how his story is getting a Bollywood makeover, and she says she is “absolutely not” allowed to talk about it, but things are heading in the right direction. “All I can I say is that as you know it is about a pad man and has a sanitary napkin on the poster. So there is a lot of scope for imagination. I am very happy that something like this is being handled at such a big level in Bollywood,” said Radhika, who hails from Pune and lives in London with her husband Benedict Taylor.

Radhika entered the industry with a small role in the 2005 release Vaah! Life Ho Toh Aisi, and is known for films like Shor in the City, Kabali, Phobia, Badlapur, Manjhi - The Mountain Man and short film Ahalya.

At the moment, all her focus is on Pad Man.

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News Network
March 5,2020

New Delhi, Mar 5: Urging netizens to adopt traditional salutation styles like 'namaste' and 'salaam' to greet everyone in the wake of the coronavirus outbreak, megastar Salman Khan on Thursday shared a picture from his workout session.

Flaunting his perfectly chiselled body, the 'Sultan' actor shared a picture of himself sitting on a pull-down machine with folded hands as a mark of Indian tradition 'namaste'.

"Namashkaar ... hamari sabhyata mein namaste aur salaam hai! Jab #coronavirus Khatam ho jaye tab Haath milao aur gale lago...." he captioned the picture.

Khan recently touched the mark of 30 million followers on Instagram on Saturday and shared a short video on the platform thanking his fans for it.

In the video, he first thanked fans with folded hands and then a salute.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
February 21,2020

Kolhapur, Feb 21: Voicing against Citizenship (Amendment) Act (CAA), renowned lyrics and thinker Javed Akhtar has said that the act was an assault to secularism and integrity of India and with the ongoing protests, the nation had reached a threshold for an another struggle.

Speaking here on Thursday night at an event organised on the 5th death anniversary of CPI senior leader and progressive leader Com Govind Pansare, Mr Akhtar said the newly amended citizenship act was a plot to split the country.

Mr Javed said that communalism has a deep root in India and it spread after the formation of Hindu Mahasabha and Muslim League in British India. "Muslim league got Pakistan but Hindu Mahasabha is still unsatisfied," he alleged and added that BJP was now 'working as a branch of RSS' and trying to 'split the country' through NRC.

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