Phil Schiller in India to Mark Official Opening of Apple's App Accelerator in Bengaluru

April 1, 2017

Apr 1: Phil Schiller is in India this week to mark the official opening of Apple's App Accelerator in Bengaluru, a venture that was announced by CEO Tim Cook during his visit to India last May. The centre in the Yelahanka area of Bengaluru has already hosted a few developers, and starting Friday, any registered Apple developer can apply via the accelerator's website, and benefit from the advice of the experts at hand on a wide variety of topics like app design, marketing, as well as deep-dive sessions of Apple technologies like Metal, and detailed feedback on their existing apps.

apple

Gadgets 360 sat down with Phil Schiller to talk about all things Apple, and we started, of course, with the accelerator.

"We want to, as the name says, accelerate the quality and the innovation of the apps that are being created here, by bringing some of our unique Apple expertise close to developers who are making their great software," Schiller, Senior Vice President Worldwide Marketing at Apple, said in Bengaluru on Friday. "What unique Apple expertise? Well, things like user interface design, ease of use - those are in our DNA and things we spend a lot of time on. We think that all developers in the world we can help with that, and we know here in India we can be of great assistance [to] developers with that."

"We also have a lot of knowledge about latest frameworks and technologies and innovations we are building into our platforms, and so by having an accelerator, here we give a greater opportunity for the developers in the market to learn about these innovations quicker, play with them, experiment with them, understand how they can best use them in their apps, I think that can help them to make more innovative apps, quicker than if we weren't here," he continued.

We asked Schiller, who's also in charge of the App Store and developer relations at Apple, how this centre will be different from similar facilities in Naples and Brazil.

"We have centres in Brazil and Naples that started from a need to help create new developers, starting particularly with students," Schiller explained. "There will be some of that here, but the reason we call this an accelerator is because the idea is to take this fast growing market of software developers and and help them accelerate the work they're already attempting to do. So that is a unique perspective, and this is the first time we've created an app accelerator, so it is like the other centres, but different as well."

Schiller hoped the centre, which will be capable of hosting 500 developers every week, will help the strong iOS developer community in India build better apps for customers in India and the rest of the world.

"We've got a growing community of developers here in India, [and] it's remarkable. We have just under half-a-million registered developers - in terms of people working on those teams - and the app ecosystem, the estimate is somewhere around three-quarters-of-a-million people working on the app ecosystem for iOS," Schiller said. "That is a great number, but it can get so much larger still, and it's growing quickly, so we want to help that to grow, and to continue to grow."

"I think what we hope from this accelerator is that we can help the local market create apps for customers in India that better meet the needs of our growing customer base here," he added. "We also think we can help developers here at the accelerator to make apps that reach further around the world, because there's an entire world that wants their software too, and having that opportunity is something that's of benefit to them and now people here can help them learn more about that and take better advantage of it. Simple things like learning how better to market your app on the App Store, we're gonna help with things like that for the developers here."

Finally, he expressed hope that Apple will be able to learn a lot about the Indian consumers based on feedback from the developers.

"Last and not least, we hope that we learn a lot back from the developers here, both about the things they are trying to do and how our products can better serve the things they want to create, but also better meet the needs of the customers here in the marketplace in India, it's such an important growing market for us that this will be a centre that helps us to learn more, faster too, so we gain a lot out of it, and hopefully we can give a lot back to the developer community."

Stay tuned to Gadgets 360 for more from our chat with Phil Schiller.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 25,2020

In a study conducted in 117 countries, researchers have found that the world is experiencing the most dramatic reduction in the seismic noise (the hum of vibrations in the planet's crust) in recorded history due to global COVID-19 lockdowns.

Measured by instruments called seismometers, seismic noise is caused by vibrations within the Earth, which travel like waves and the waves can be triggered by earthquakes, volcanoes, and bombs - but also by daily human activity like travel and industry.

This quiet period was likely caused by the total global effect of social distancing measures, closure of services and industry, and drops in tourism and travel, the study published in the journal Science, reported.

The new research, led by the Royal Observatory of Belgium and five other institutions around the world including Imperial College London (ICL), showed that the dampening of 'seismic noise' caused by humans was more pronounced in more densely populated areas.

"Our study uniquely highlights just how much human activities impact the solid Earth, and could let us see more clearly than ever what differentiates human and natural noise," said study co-author Stephen Hicks from ICL in the UK.

For the findings, the research team looked at seismic data from a global network of 268 seismic stations in 117 countries and found significant noise reductions compared to before any lockdown at 185 of those stations.

Researchers tracked the 'wave' of quietening between March and May as worldwide lockdown measures took hold.

The largest drops in vibrations were seen in the most densely populated areas, like Singapore and New York City, but drops were also seen in remote areas like Germany's the Black Forest and Rundu in Namibia.

Citizen-owned seismometers, which tend to measure more localised noise, noted large drops around universities and schools around Cornwall, UK and Boston, US - a drop in noise 20 per cent larger than seen during school holidays.

The findings showed that countries like Barbados, where lockdown coincided with the tourist season, saw a 50 per cent decrease in noise.

"The changes have also given us the opportunity to listen in to the Earth's natural vibrations without the distortions of human input," the study authors wrote.

Earlier in April, a study published in the journal Nature, reported at least a 30 per cent reduction in that amount of ambient human noise since lockdown began in Belgium.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 15,2020

Cybercriminals continue to exploit public fear of rising coronavirus cases through malware and phishing emails in the guise of content coming from the Centers for Disease Control and Prevention (CDC) in the US and World Health Organisation (WHO), says cybersecurity firm Kaspersky.

In the APAC region, Kaspersky has detected 93 coronavirus-related malware in Bangladesh, 53 in the Philippines, 40 in China, 23 in Vietnam, 22 in India and 20 in Malaysia. 

Single-digit detections were monitored in Singapore, Japan, Indonesia, Hong Kong, Myanmar, and Thailand. 

Along with the consistent increase of 2019 coronavirus cases comes the incessant techniques cybercriminals are using to prey on public panic amidst the global epidemic, the company said in a statement. 

Kaspersky also detected emails offering products such as masks, and then the topic became more commonly used in Nigerian spam emails. Researchers also found scam emails with phishing links and malicious attachments.

One of the latest spam campaigns mimics the World Health Organisation (WHO), showing how cybercriminals recognise and are capitalising on the important role WHO has in providing trustworthy information about the coronavirus.

"We would encourage companies to be particularly vigilant at this time, and ensure employees who are working at home exercise caution. 

"Businesses should communicate clearly with workers to ensure they are aware of the risks, and do everything they can to secure remote access for those self-isolating or working from home," commented David Emm, principal security researcher.

Some malicious files are spread via email. 

For example, an Excel file distributed via email under the guise of a list of coronavirus victims allegedly sent from the World Health Organisation (WHO) was, in fact, a Trojan-Downloader, which secretly downloads and installs another malicious file. 

This second file was a Trojan-Spy designed to gather various data, including passwords, from the infected device and send it to the attacker.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
July 6,2020

The Covid-19 pandemic has made an unprecedented impact on the Indian businesses, particularly small and medium enterprises (SMEs) and startups. According to a joint survey by FICCI and Indian Angel Network (IAN), the pandemic has hit the businesses of around 70% startups.

With uncertainty in the business environment and an unexpected shift in priorities of the government as well as corporates, many startups are struggling to survive, it says.

In a nationwide survey on the 'Impact of Covid-19 on Indian Startups' involving 250 startups, 70% participants said their businesses had been impacted by Covid-19 and around 12% had shut operations.

The survey shows only 22% startups have cash reserves to meet the fixed cost expenses over the next 3-6 months, and 68% are reducing operational and administrative expenses.

Around 30% of the companies said they would retrench employees if the lockdown was extended too long. The 43% startups have already started 20-40% salary cuts over April-June.

Over 33% startups said investors had put the investment decision on hold and 10% said the deals had been scrapped. Only 8% startups had received funds as per the deals signed before Covid-19 outbreak, the survey revealed.

The reduced funding has forced startups to put a hold on business development and manufacturing activities, which has resulted in loss of projected orders.

The survey highlights the need of an urgent relief package for startups, including possible purchase orders from the government, tax relief and swifter tax refunds, and immediate fiscal support measures, including grants, soft loans and payroll grants.

Besides 250 startups, 61 incubators and investors also participated in the survey.

While 96% of investors accepted that their investments in startups had been impacted by Covid-19, 92% said their investments in startups would continue to be low over the next six months.

Around 59% investors said they would prefer to work with the existing portfolio firms in the coming months. Only 41% said they would consider new deals.

"A comparison of priority investment sectors before and during Covid-19 shows 35% investors are now looking at investments in healthcare startups, followed by EdTech, AI/Deep Tech, FinTech and Agri," said the survey.

Around 44% incubators surveyed said their day-to-day operations had been considerably hit by Covid-19. Most incubators are now supporting their portfolio firms by providing them virtual platforms to interact with mentors, investors and industries.

Dilip Chenoy, FICCI Secretary General, said, "The startup sector is stressed for survival at the moment. The investment sentiment is also subdued and is expected to remain so in the coming months. Lack of working capital and cash flows may lead to major layoffs over the next 3-6 months."

Indian startups needed an enabling ecosystem and flow of funds to continue operations, the survey said.

Padmaja Ruparel, President, Indian Angel Network & Co-Chair of FICCI Startup Committee, said, "In these uncertain times, as investors, we must play an important role to provide the Indian startups funding, mentoring and hand-holding support to stay afloat and come out at the other end of this crisis."

To that end, IAN recently announced a debt fund to help IAN portfolio companies raise working capital and ensure business continuity by partnering with debt providers.

This must be replicated on a wider scale, so a larger number of startups are provided the capital support to make it during these tough times, Ruparel said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.