Phil Schiller in India to Mark Official Opening of Apple's App Accelerator in Bengaluru

April 1, 2017

Apr 1: Phil Schiller is in India this week to mark the official opening of Apple's App Accelerator in Bengaluru, a venture that was announced by CEO Tim Cook during his visit to India last May. The centre in the Yelahanka area of Bengaluru has already hosted a few developers, and starting Friday, any registered Apple developer can apply via the accelerator's website, and benefit from the advice of the experts at hand on a wide variety of topics like app design, marketing, as well as deep-dive sessions of Apple technologies like Metal, and detailed feedback on their existing apps.

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Gadgets 360 sat down with Phil Schiller to talk about all things Apple, and we started, of course, with the accelerator.

"We want to, as the name says, accelerate the quality and the innovation of the apps that are being created here, by bringing some of our unique Apple expertise close to developers who are making their great software," Schiller, Senior Vice President Worldwide Marketing at Apple, said in Bengaluru on Friday. "What unique Apple expertise? Well, things like user interface design, ease of use - those are in our DNA and things we spend a lot of time on. We think that all developers in the world we can help with that, and we know here in India we can be of great assistance [to] developers with that."

"We also have a lot of knowledge about latest frameworks and technologies and innovations we are building into our platforms, and so by having an accelerator, here we give a greater opportunity for the developers in the market to learn about these innovations quicker, play with them, experiment with them, understand how they can best use them in their apps, I think that can help them to make more innovative apps, quicker than if we weren't here," he continued.

We asked Schiller, who's also in charge of the App Store and developer relations at Apple, how this centre will be different from similar facilities in Naples and Brazil.

"We have centres in Brazil and Naples that started from a need to help create new developers, starting particularly with students," Schiller explained. "There will be some of that here, but the reason we call this an accelerator is because the idea is to take this fast growing market of software developers and and help them accelerate the work they're already attempting to do. So that is a unique perspective, and this is the first time we've created an app accelerator, so it is like the other centres, but different as well."

Schiller hoped the centre, which will be capable of hosting 500 developers every week, will help the strong iOS developer community in India build better apps for customers in India and the rest of the world.

"We've got a growing community of developers here in India, [and] it's remarkable. We have just under half-a-million registered developers - in terms of people working on those teams - and the app ecosystem, the estimate is somewhere around three-quarters-of-a-million people working on the app ecosystem for iOS," Schiller said. "That is a great number, but it can get so much larger still, and it's growing quickly, so we want to help that to grow, and to continue to grow."

"I think what we hope from this accelerator is that we can help the local market create apps for customers in India that better meet the needs of our growing customer base here," he added. "We also think we can help developers here at the accelerator to make apps that reach further around the world, because there's an entire world that wants their software too, and having that opportunity is something that's of benefit to them and now people here can help them learn more about that and take better advantage of it. Simple things like learning how better to market your app on the App Store, we're gonna help with things like that for the developers here."

Finally, he expressed hope that Apple will be able to learn a lot about the Indian consumers based on feedback from the developers.

"Last and not least, we hope that we learn a lot back from the developers here, both about the things they are trying to do and how our products can better serve the things they want to create, but also better meet the needs of the customers here in the marketplace in India, it's such an important growing market for us that this will be a centre that helps us to learn more, faster too, so we gain a lot out of it, and hopefully we can give a lot back to the developer community."

Stay tuned to Gadgets 360 for more from our chat with Phil Schiller.

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Agencies
January 12,2020

Washington D.C., Jan 12: A recent study has claimed that people end up wasting almost an entire day when they take a vacation.

This can happen while standing in a queue or searching for places to visit, people do not keep a count of the time they have actually utilised during the trip. As a result, they end up doing much lesser activities than they originally had planned.

According to a recent report in Fox News, the study has also shared the fact that people try to justify time waste with planning and scheduling activities whereas the truth is that these things can be done well ahead to save time during the trip.

The average time waste according to the study commissioned by Sykes Holiday Cottages also said the people taking a seven days' trip waste a minimum of 17-and-a-half hours to figure out various factors.

But there are other causes involved as well. When one visits any crowded location, the real-time spent to enjoy the location is lesser than the time spent on reaching and trying to get involved. For instance, if one visits an amusement park, the activities take lesser time than the preparatory and other phases.

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Agencies
March 15,2020

Cybercriminals continue to exploit public fear of rising coronavirus cases through malware and phishing emails in the guise of content coming from the Centers for Disease Control and Prevention (CDC) in the US and World Health Organisation (WHO), says cybersecurity firm Kaspersky.

In the APAC region, Kaspersky has detected 93 coronavirus-related malware in Bangladesh, 53 in the Philippines, 40 in China, 23 in Vietnam, 22 in India and 20 in Malaysia. 

Single-digit detections were monitored in Singapore, Japan, Indonesia, Hong Kong, Myanmar, and Thailand. 

Along with the consistent increase of 2019 coronavirus cases comes the incessant techniques cybercriminals are using to prey on public panic amidst the global epidemic, the company said in a statement. 

Kaspersky also detected emails offering products such as masks, and then the topic became more commonly used in Nigerian spam emails. Researchers also found scam emails with phishing links and malicious attachments.

One of the latest spam campaigns mimics the World Health Organisation (WHO), showing how cybercriminals recognise and are capitalising on the important role WHO has in providing trustworthy information about the coronavirus.

"We would encourage companies to be particularly vigilant at this time, and ensure employees who are working at home exercise caution. 

"Businesses should communicate clearly with workers to ensure they are aware of the risks, and do everything they can to secure remote access for those self-isolating or working from home," commented David Emm, principal security researcher.

Some malicious files are spread via email. 

For example, an Excel file distributed via email under the guise of a list of coronavirus victims allegedly sent from the World Health Organisation (WHO) was, in fact, a Trojan-Downloader, which secretly downloads and installs another malicious file. 

This second file was a Trojan-Spy designed to gather various data, including passwords, from the infected device and send it to the attacker.

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Agencies
January 22,2020

New Delhi, Jan 22: "Don't get into a trap. Your security is in your hands," the Border Security Force (BSF) has said issuing its social media rules for its officers and men. It has directed them not to use 42 mobile applications and show caution while using Facebook, Twitter and WhatsApp.

"Be cautious while using social media," said the BSF in a circular issued recently.

"Before using WhatsApp, Facebook, Twitter and other social media platforms, one needs to keep in mind that you are border guarding force and Central Civil Services (Conduct) Rules rule duly are applicable," it said.

It further pointed out that by commenting/writing about or forwarding unverified reports and rumours one violates laws of land.

"Several times unverified reports would be presented in way that they are absolutely true and start believing it. Seeing such post always use your commonsense and never get into the trap (sic.)," it state adding that the anti-national elements uses social media to propagate their agenda to cause unrest in India.

A picture clicked by Border Security Force personnel and posted on a social media platform remains there for always. Therefore, one should use officially approved pictures about any incident or untoward incidents related to Border Security Force, stated the circular. It pointed that unauthorised persons should not engage into taking pictures of the incidents.

It also highlighted how through social media, a few BSF personnel have fallen into trap of espionage racket carried out by enemy countries.

"Our security and respect is in our hands. Always think twice whether you are doing correct by accepting friendship requests from unknown persons, especially women and girls," it cautioned the troopers and officers.

It also highlighted that while going on leave and joining back the force, always follow the rules and regulations laid out for safety and security. "This is for your own safety," it stressed in the end.

The BSF has also issued a list of 42 mobile applications that needs to be completely avoided by serving BSF officers and jawans.

They are MI store, Weibo, Wechat, Shareit, Truecaller, UC News, UC Browser, Beautyplus, NewsDog, Viva Video - QU video Inc, Parallel Space, Apus Browser, Perfect Corp, Virus Cleaner - HI Security Lab, CM browser, MI Community, DU recorder, Vault Hide - No mobile Security, Youcam Makeup, Cachecleaner DU Apps Studio, DU battery saver, DU privacy, 360 security, DU Browser,Clean master - Cheeta Mobile, Baidu Translate, Wonder Camera - Bindu Inc, ES Ifle Explorer, Photo Wonder, QQ international , QQ music, QQ Mail, AA player, QQ News Feed, Wesync, QQ security Center, Selfie City, Mail Master, Mi Video Call -Xaomi and QQ launcher.

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