Phil Schiller in India to Mark Official Opening of Apple's App Accelerator in Bengaluru

April 1, 2017

Apr 1: Phil Schiller is in India this week to mark the official opening of Apple's App Accelerator in Bengaluru, a venture that was announced by CEO Tim Cook during his visit to India last May. The centre in the Yelahanka area of Bengaluru has already hosted a few developers, and starting Friday, any registered Apple developer can apply via the accelerator's website, and benefit from the advice of the experts at hand on a wide variety of topics like app design, marketing, as well as deep-dive sessions of Apple technologies like Metal, and detailed feedback on their existing apps.

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Gadgets 360 sat down with Phil Schiller to talk about all things Apple, and we started, of course, with the accelerator.

"We want to, as the name says, accelerate the quality and the innovation of the apps that are being created here, by bringing some of our unique Apple expertise close to developers who are making their great software," Schiller, Senior Vice President Worldwide Marketing at Apple, said in Bengaluru on Friday. "What unique Apple expertise? Well, things like user interface design, ease of use - those are in our DNA and things we spend a lot of time on. We think that all developers in the world we can help with that, and we know here in India we can be of great assistance [to] developers with that."

"We also have a lot of knowledge about latest frameworks and technologies and innovations we are building into our platforms, and so by having an accelerator, here we give a greater opportunity for the developers in the market to learn about these innovations quicker, play with them, experiment with them, understand how they can best use them in their apps, I think that can help them to make more innovative apps, quicker than if we weren't here," he continued.

We asked Schiller, who's also in charge of the App Store and developer relations at Apple, how this centre will be different from similar facilities in Naples and Brazil.

"We have centres in Brazil and Naples that started from a need to help create new developers, starting particularly with students," Schiller explained. "There will be some of that here, but the reason we call this an accelerator is because the idea is to take this fast growing market of software developers and and help them accelerate the work they're already attempting to do. So that is a unique perspective, and this is the first time we've created an app accelerator, so it is like the other centres, but different as well."

Schiller hoped the centre, which will be capable of hosting 500 developers every week, will help the strong iOS developer community in India build better apps for customers in India and the rest of the world.

"We've got a growing community of developers here in India, [and] it's remarkable. We have just under half-a-million registered developers - in terms of people working on those teams - and the app ecosystem, the estimate is somewhere around three-quarters-of-a-million people working on the app ecosystem for iOS," Schiller said. "That is a great number, but it can get so much larger still, and it's growing quickly, so we want to help that to grow, and to continue to grow."

"I think what we hope from this accelerator is that we can help the local market create apps for customers in India that better meet the needs of our growing customer base here," he added. "We also think we can help developers here at the accelerator to make apps that reach further around the world, because there's an entire world that wants their software too, and having that opportunity is something that's of benefit to them and now people here can help them learn more about that and take better advantage of it. Simple things like learning how better to market your app on the App Store, we're gonna help with things like that for the developers here."

Finally, he expressed hope that Apple will be able to learn a lot about the Indian consumers based on feedback from the developers.

"Last and not least, we hope that we learn a lot back from the developers here, both about the things they are trying to do and how our products can better serve the things they want to create, but also better meet the needs of the customers here in the marketplace in India, it's such an important growing market for us that this will be a centre that helps us to learn more, faster too, so we gain a lot out of it, and hopefully we can give a lot back to the developer community."

Stay tuned to Gadgets 360 for more from our chat with Phil Schiller.

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Agencies
June 10,2020

US dictionary Merriam-Webster will update the meaning of the word "racism" after being contacted by a Missouri black woman, who claimed the current definition fell short of including the systematic oppression of people of colour, according to media reports.

"A revision to the entry for racism is now being drafted to be added to the dictionary soon, and we are also planning to revise the entries of other words that are related to racism or have racial connotations," according to a statement of the 189-year-old dictionary shared by Kennedy Mitchum, a recent graduate of Drake University in Iowa, on her Facebook.

Mitchum, 22, emailed the dictionary last month, following the death of African American George Floyd in the custody of four Minneapolis police officers, Xinhua news agency reported.

"I kept having to tell them that definition is not representative of what is actually happening in the world," Mitchum told CNN. "The way that racism occurs in real life is not just prejudice, it's the systemic racism that is happening for a lot of black Americans."

Merriam-Webster's first definition of racism is "a belief that race is the primary determinant of human traits and capacities and that racial differences produce an inherent superiority of a particular race."

"It's not just disliking someone because of their race," Mitchum wrote in a Facebook post on Friday. "This current fight we are in is evidence of that, lives are at stake because of the systems of oppression that go hand-in-hand with racism."

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Agencies
January 12,2020

Washington D.C., Jan 12: A recent study has claimed that people end up wasting almost an entire day when they take a vacation.

This can happen while standing in a queue or searching for places to visit, people do not keep a count of the time they have actually utilised during the trip. As a result, they end up doing much lesser activities than they originally had planned.

According to a recent report in Fox News, the study has also shared the fact that people try to justify time waste with planning and scheduling activities whereas the truth is that these things can be done well ahead to save time during the trip.

The average time waste according to the study commissioned by Sykes Holiday Cottages also said the people taking a seven days' trip waste a minimum of 17-and-a-half hours to figure out various factors.

But there are other causes involved as well. When one visits any crowded location, the real-time spent to enjoy the location is lesser than the time spent on reaching and trying to get involved. For instance, if one visits an amusement park, the activities take lesser time than the preparatory and other phases.

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Agencies
February 17,2020

Google on Monday announced it is gradually winding down its free public Wi-Fi Station programme currently available at over 400 railway stations in India, and will work with the Indian Railways and Railtel Corporation to help them with existing sites so they can remain useful resources for people.

Google launched its Station initiative in India in 2015 to bring fast, free public Wi-Fi to over 400 of the busiest railway stations in the country by mid-2020.

"We crossed that number by June 2018 and implemented Station in thousands of other locations around the country in partnership with telecommunications companies, ISPs and local authorities," Caesar Sengupta, Vice President, Payments and Next Billion Users, Google, said in a statement.

"Over time, partners in other countries asked for Station too and we responded accordingly. We're grateful for these partnerships, especially with the Indian Railways and the Government of India, that helped us serve millions of users over the last few years," he added.

According to Google, the decision to shut Station has been taken keeping the affordable mobile data plans and mobile connectivity in mind that is improving globally including in India.

"India, specifically now has among the cheapest mobile data per GB in the world, with mobile data prices having reduced by 95 per cent in the last 5 years, as per TRAI in 2019," said Sengupta.

The Indian users consume close to 10GB of data, each month, on average, according to reports.

"Our commitment to supporting the next billion users remains stronger than ever, from continuing our efforts to make the internet work for more people and building more relevant and helpful apps and services," Sengupta noted.

Global networking giant Cisco last year teamed up with Google to roll out free, high-speed public Wi-Fi access globally, starting with India.

The first pilot under the partnership was rolled out at 35 locations in Bengaluru.

Sengupta said that in addition to the changed context, the challenge of varying technical requirements and infrastructure among our partners across countries has also made it difficult for Station to scale and be sustainable, especially for our partners.

"And when we evaluate where we can truly make an impact in the future, we see greater need and bigger opportunities in building products and features tailored to work better for the next billion user markets," he said.

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