Poor diet linked to 1 in 5 deaths globally: study

Agencies
April 4, 2019

Paris, Apr 4: One in five deaths globally are linked to poor diet, experts said Thursday, warning that overconsumption of sugar, salt and meat was killing millions of people every year.

The United Nations estimates that nearly a billion people worldwide are malnourished, while nearly two billion are "overnourished".

But the latest study on global diet trends, published in The Lancet, showed that in nearly every one of the 195 countries surveyed, people were also eating too much of the wrong types of food -- and consuming worryingly low levels of healthier produce.

For example, the world on average consumes more than ten times the recommended amount of sugar-sweetened beverages, and 86 percent more sodium per person than is considered safe.

The study, which examined consumption and disease trends between 1990-2017, also cautioned that too many people were eating far too few whole grains, fruit, nuts and seeds to maintain a healthy lifestyle.

Of the 11 million deaths attributed to poor diet, by far the largest killer was cardiovascular disease, which is often caused or worsened by obesity.

"This study affirms what many have thought for several years -- that poor diet is responsible for more deaths than any other risk factor in the world," said study author Christopher Murray, director of the Institute for Health Metrics and Evaluation at the University of Washington.

"Our assessment suggests the leading dietary risk factors are high intake of sodium, or low intake of health foods."

The report highlighted large variation in diet-related deaths between nations, with the highest-risk country Uzbekistan having ten times the food-based mortality rate of the lowest-risk, Israel.

In January, a consortium of three dozen researchers called for a dramatic shift in the way the world eats.

The EAT-Lancet report said that the global population must eat roughly half as much red meat and sugar, and twice as many vegetables, fruits and nuts in order to avert a worldwide obesity epidemic and avoid "catastrophic" climate change.

Authors of Thursday's study noted that economic inequality was a factor in poor dietary choices in many countries.

It found that on average, reaching the "five-a-day" fruit and vegetable servings advocated by doctors cost just two percent of household income in rich nations, but more than a half of household income in poorer ones.

"This study gives us good evidence of what to target to improve diets, and therefore health, at the global and national level," said Oyinlola Oyebode, Associate Professor at Warwick Medical School, who was not involved in the research.

"The lack of fruit, vegetables and whole grains in diets across the world are very important -- but the other dietary factor highlighted by this study is the high intake of sodium."

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Agencies
March 16,2020

New Delhi, Mar 16: A recent survey across 140 districts of the country shows that about 54 per cent of Indians are finding travelling to be unsafe as the deadly coronavirus (COVID-19) pandemic sweeps globally.

The big worry that people have is community transmission, something that researchers from around the world have approximated at 10 per cent of total infections and more common in places like Wuhan in China, South Korea, Iran and Italy.

The months of March to June have historically been high travel season for most Indians, largely due to the summer vacations in schools. "But it seems that Indians do not want to take a chance with this rather scary virus and are either cancelling or postponing their travel plans," concluded the survey by LocalCircles.

The survey gathered more than 22,000 responses from participants in tier one, two and three cities. It said 48 per cent Indians plan to cancel their international business travel for the next four months.

Besides, nearly 38 per cent of respondents said they had to pay cancellation fee to the website, travel agent, airline or railways.

"These are testing times for the entire travel and tourism industry -- airlines, hotels, travel agents as well as small tour and taxi operators. The best solution at this point is to adjust cost structures, stay flexible and work with a collective approach to minimise the period of impact to both citizens and business," said LocalCircles.

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Agencies
March 25,2020

The practice of washing your hands for 20 seconds is one of the best preventive measures you can take to avoid the spread of any virus including coronavirus as recommended by the WHO.

The modern day concept of handwashing was introduced by Hungaraian doctor Ignaz Semmelweis, in 19-th century Vienna. Semmelweis proposed the practice of washing hands with chlorinated lime solutions in 1847 while working in the city's general hospital.

Decades later, in the modern times too the practise has not lost it's relevance. To connect with savvy consumers the message is being sent through social media? But social media can also be a dark place where misinformation is rampant; consumers can end up being misguided and compromised on sensitive issues like health and hygiene.

Dettol, recently kickstarted its #HandWashChallenge on TikTok aiming to raise awareness on four simple steps of handwashing. Strategically aimed at creating awareness among audience, a unique song has been created pairing it extremely well with the hashtag #HandWashChallenge. The hashtag filter has a branded Dettol strip across the top with the hashtag and names the steps involved in washing hands. The user can dance out the steps to the challenge and share it with their friends to further amplify the message on hygiene and safety.

Commenting on the same, Pankaj Duhan, Chief Marketing Officer, RB Health South Asia said, "We are elated with the response to the #HandWashChallenge, it has definitely become one of the most successfully led initiatives by any of our brands at RB. Understanding the consumer's mindset is of the utmost importance to us, therefore our campaign communication is built in a way that creates meaningful conversations to drive awareness amongst consumers. The participation by TikTok users across India has helped deliver the right message in a more engaging and interactive manner.

"I personally would like to encourage more and more people to join this global health & hygiene educational exercise. Together, let us all build a healthier nation, four steps at a time."

He further said, "Over the past couple of weeks we have witnessed a lot of misinformation floating around hygiene practices, especially over the internet. Realizing the gravity of the issue and being the responsible brand, we felt it was our prerogative to initiate this awareness campaign."

The campaign witnessed several quirky activities on each day leading to increased consumer interest. Joining the force were some of Bollywood's popular celebrities like Kartik Aaryan and Urvashi Rautela among several other TikTok influencers who have millions of followers on the platform. As part of Phase II, Dettol plans to take the challenge global by encouraging more users to participate while the audience worldwide.

The challenge has witnessed over 18 Billion views and generated over 123K user participation videos in one week of starting the campaign.

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Agencies
March 11,2020

With the sales of chicken and mutton going down due to the coronavirus scare, it is the humble 'Kathal' (jackfruit) is emerging as an acceptable alternative.

'Kathal' is now selling at ₹120 per kilogram -- an increase of more than 120 per cent over the normal ₹50 per kilogram.

The jackfruit, in fact, is now priced higher than chicken which is selling at ₹80 per kilogram due to poor demand.

"It is better having a 'Kathal' biryani instead of a mutton biryani. It tastes reasonably good. The only problem is that 'Kathal' has been sold out in the vegetable market and is difficult to find," said Purnima Srivastava whose family savours non-vegetarian food on a regular basis.

The corona scare has hit poultry business so hard and the Poultry Farm Association recently organized a Chicken Mela in Gorakhpur to dispel the misconception that birds are carriers of the deadly virus.

"In fact, we gave away plateful of chicken dishes for Rs 30 to encourage people to savour the delicacies. We cooked one thousand kilograms of chicken for the Mela and the entire stock was sold out," said Vineet Singh, head of the Poultry Farm Association.

However, the Mela did not do much to dispel the fears about chicken, mutton or fish consumption amid the virus outbreak.

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