To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
February 24,2020

Feb 24: India captain Virat Kohli had no qualms in admitting that his team was outplayed by New Zealand in the opening Test but said they "can't help" if a few want to make a "big deal" out of the 10-wicket defeat. Hosts New Zealand thrashed India by 10 wickets at the Basin Reverse on Monday to go 1-0 ahead in the two-match series. This was India's first defeat in the World Test Championship, coming after two inept batting efforts. "We know we haven't played well but if people want to make a big deal out of it, make a mountain out of it, we can't help it as we don't think like that," the skipper said at the post-match media interaction.

Kohli said he fails to comprehend why one Test match defeat should be made to look like the end of the world for his team.

"For some people, it might be the end of the world but it's not. For us, it's a game of cricket that we lost and we move on and keep our heads high," Kohli said.

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said.

"We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

It is the acceptance of defeat that defines the character of a side, the world's premier batsman said. "We understand that we need to play well to win, also at home. There's no cakewalk at international level as teams will come and beat you. You accept it and that defines our character as a side."

If he had given credence to the "outside chatter", he said the team wouldn't have been where it is now.

"That's why we have been able to play this kind of cricket. If we would have paid attention to the outside chatter, we would again be at No. 7 or 8 in the rankings. We don't really bother about what people are saying on the outside," the skipper said.

One defeat can't make a team, which has been winning games of Test cricket, "bad overnight".

"If we have lost then we have no shame in accepting that. It means we didn't play this game well. It doesn't mean that we have become a bad team overnight. People might want to change our thoughts, but it doesn't work like that."

The self-belief is intact and Kohli was confident the team would come back stronger in the second Test, to be held in Christchurch in four days time.

"We will work hard, and after four days play just like we have played all these years. Just because we have lost one match in between all wins, doesn't mean that the belief is gone. The dressing room thinks differently and team atmosphere is different."

Kohli felt that there is a very thin line between being ultra-defensive and over-attacking, something that his team didn't get it right in this Test match.

"New Zealand got into the mind of the batsmen and make the batsmen do something that they don't want to. think that's a very thin line and a very delicate balance of when to attack and when to put bowlers under pressure which we failed to do in this match and there is no harm in accepting that."

According to Kohli, it was a combination of both good bowling from the Kiwis and Indian batsmen not putting the pressure back on bowlers, which led to the drubbing.

"That has got to do with partly good bowling from New Zealand and partly us not pressing that momentum on to them when required. "It was perfect for them because they bowled well and we allowed them to bowl well for longer periods rather than doing something about it in a partnership."

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News Network
June 1,2020

Jun 1: Premier India pacer Jasprit Bumrah won't miss the hugs and high-fives as part of a wicket celebration but he will certainly miss applying saliva on the ball and feels an alternative should be provided to maintain the red cherry.

The ICC Cricket Committee, led by former India captain Anil Kumble, recommended a ban on using saliva on the ball as an interim measure to deal with the COVID-19 pandemic. However, the Committee did not allow the use of artificial substances as a substitute move.

The new rule makes life tougher for the bowlers and Bumrah, like many former and current fast bowlers, feels there ought to be an alternative.

"I was not much of a hugger anyway and not a high-five person as well, so that doesn't trouble me a lot. The only thing that interests me is the saliva bit," said Bumrah in a chat with Ian Bishop and Shaun Pollock on ICC's video series 'Inside Out'.

"I don't know what guidelines we'll have to follow when we come back, but I feel there should be an alternative," he added.

Bumrah said not being able to use saliva makes the game more batsman-friendly.

"If the ball is not well maintained, it's difficult for the bowlers. The grounds are getting shorter and shorter, the wickets are becoming flattered and flatter.

"So we need something, some alternative for the bowlers to maintain the ball so that it can do something - maybe reverse in the end or conventional swing."

When former West Indian pacer Bishop pointed out that the conditions have been favorable to the fast bowlers over the last couple of years, Bumrah nodded in agreement.

"In Test match cricket, yes. That is why it's my favorite format because we have something over there. But in one-day cricket and T20 cricket… one-day cricket there are two new balls, so it hardly reverses at the end.

"We played in New Zealand, the ground (boundary) was 50 metres. So even if you are not looking to hit a six, it will go for six. In Test matches I have no problem, I'm very happy with the way things are going."

He finds it amusing that the batsmen keep complaining about the swinging ball.

"Whenever you play, I've heard the batsmen - not in our team, everywhere - complaining the ball is swinging. But the ball is supposed to swing! The ball is supposed to do something! We are not here just to give throwdowns, isn't it? (laughter)

"This is what I tell batsmen all the time. In one-day cricket, when did the ball reverse last, I don't know. Nowadays the new ball doesn't swing a lot as well. So whenever I see batsmen say the ball is swinging or seaming and that is why I got out - the ball is supposed to do that.

"Because it doesn't happen so much in the other formats, it's a new thing for the batsmen when the ball is swinging or seaming," said the 26-year-old.

The Ahmedabad-born pacer finds himself in an unusual position as he has not bowled for over two months due to the lockdown imposed in the wake of the coronavirus outbreak.

When India will play next is not clear yet and Bumrah said he is not sure about how his body will hold up when he returns to action.

"I really don't know how your body reacts when you don't bowl for two months, three months. I'm trying to keep up with training so that as soon as the grounds open up, the body is in decent shape.

"I've been training almost six days a week but I've not bowled for a long period of time so I don't know how the body will react when I bowl the first ball.

"I'm looking at it as a way to renew your own body. We'll never get such a break again, so even if you have a small niggle here and there, you can be a refreshed person when you come back. You can prolong your career," he said.

Bumrah has risen rapidly in international cricket despite experts having reservations about his longevity due to his unorthodox action.

The gritty fast bowler sees similarities in his career graph to Swedish football star Zlatan Ibrahimovic.

"Our personalities are different. But the story I could relate to is that not many people thought he would make it big. There was a similar case with me growing up as well.

"Wherever I went, it was the general feedback from people that 'this guy would not do anything, he would not be a top-rated bowler, he won't be able to play for a long period of time with this kind of action'.

"So, having the self-belief is important and the only validation that is required is your own validation. I saw that in his (Ibrahimovic's) story, so that's the thing I could relate to," added Bumrah.

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Agencies
July 31,2020

Hampshire, Jul 31: David Willey's maiden five-wicket haul guided England to a six-wicket victory over Ireland in the first ODI here on Friday.

With this win, the hosts have taken a 1-0 lead in the three-match ODI series.

Chasing a small target of 173 runs, England got off to a bad start as opener Jonny Bairstow was given LBW in the third over, bowled by Andy McBrine. Jason Roy was then joined by James Vince and the duo added 22 runs on the board before the former was dismissed.

Craig Young then got hold of Vince, who was caught behind after scoring 25 runs. Sam Billings and Tom Banton then took the charge of the chase but the latter too was caught behind which ended his 11-run innings.

Banton's dismissal brought skipper Eoin Morgan on the field. Billings and Morgan played stunning innings and kept scoring boundaries. Morgan struck a scintillating six on the last bowl of the 28th over to take England over the line. Morgan scored 36 runs while Billings played a knock of 67 runs.

Earlier, after being asked to bat first, Ireland witnessed a poor start as Paul Stirling was dismissed in the very first over of the innings, bowled by Willey. Andy Balbirnie then joined Gareth Delany but Willey struck again in his next over, removing Balbirnie.

Delany then played furiously and smashed three consecutive boundaries to Saqib Mahmood in the fourth over. However, the fall of wickets did not stop as England took three wickets in quick succession. Mahmood bowled Harry Tector while Delany and Lorcan Tucker were sent back to the pavilion by Willey.

Kevin O'Brien and Curtis Campher then took the charge and played cautiously, taking their struggling side over the 50-run mark. Adil Rashid got hold of O'Brien (22) in the 22nd over before Simranjit Singh was run out in the same over.

Andy McBrine was the next batsman and he played brilliantly along with Campher, who went on to complete his half-century. Both formed a 66-run partnership before McBrine (40) was dismissed by Tom Curran.

Campher remained unbeaten on 59 but failed to find a partner as England bundled out Ireland on 172 runs.

The second ODI between both teams will be played on Saturday.

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