To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
April 7,2020

London, Apr 7: Bowling coach Waqar Younis feels that it was the absence of pacers Wahab Riaz and Mohammad Amir which saw Pakistan getting whitewashed during Australia tour last year.

Amir and Riaz had quit the red-ball format ahead of the matches against Australia in 2019.

"Just before the Australia series, they ditched us and we had the only choice to pick youngsters.

We were the new management and decided to go on with taking in the younger lot and groom them. ESPNcricinfo quoted Younis as saying.

Pakistan was not able to win a single match in Australia as they got defeated both in T20Is and Test series.

"It's not like we have lost a lot, but yes they left us at the wrong time. But anyway, we don't have any grudge against them," Younis added.

"We cannot control players' choice on what they want to play, but then there should be a mechanism so we all are on board. "It's not like I am saying we could have won in Australia but we could have done better than what we have done," he opined.

Amir gave up the red ball format in July in order to manage his workload and extend his white-ball career for Pakistan as well as in T20 leagues around the world, while Riaz took an "indefinite break" from Test cricket in September last year.

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News Network
July 6,2020

Karachi, Jul 6: Former Pakistan captain Inzamam-ul-Haq has said that questions will be raised if Indian Premier League is slotted in the window allotted to ICC T20 World Cup in Australia, which in all likelihood will be cancelled in the wake of the Covid-19 pandemic.

The ICC is yet to decide the fate of the T20 World Cup in Australia which is scheduled to take place from October 18 to November 15.

"There are rumors that the World Cup was clashing with the Indian Premier League (IPL) and the Australia-India series, therefore, it (T20 World Cup) won't take place," Inzamam said in his YouTube channel on Sunday.

"The Indian board is strong and has control in the International Cricket Council (ICC). If Australia says that we cannot hold the World Cup because of the Covid-19 pandemic, then their stance will be easily accepted, but if any such kind event happens during the same time, then questions will be raised," he said.

The 50-year-old former batsman, who has scored 8,830 runs in 120 Tests and 11,739 runs in 378 ODIs for Pakistan, further said, "People will think, if a country could host 12 to 14 teams (16 teams), then why the ICC could not look after the teams, after all Australia is such an advanced country.

"Another thing is the ICC should not be allowed to give priority to private leagues (IPL) on international cricket. This will lead to young players forcing on private leagues other than international matches."

The former coach, however, agreed that it is not easy to host 16 nations during the T20 World Cup.

"Australia can say that it was difficult for it to manage 18 teams (16) for the mega event as it is not easy. Likewise, the Pakistan team was in England in a hotel and all the facilities were being provided there, therefore, it has not been easy to manage 18 teams (16)," he said.

The fate of Asia Cup which PCB will be hosting in a neutral country for security reason is also an issue as no one knows the fate of the tournament originally scheduled in September.

Inzamam said: "I have also heard that objections are also raised on the dates of the Asia Cup as it is clashing with some other event.

"The ICC, the Asian Cricket Council (ACC) and all cricket boards should sit together and give a strong message that any such kind of impression (giving priority to private leagues instead of international cricket), won't take place," he said.

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News Network
March 19,2020

London, Mar 19: Talking about the break in cricketing activities due to the COVID-19 pandemic, South Africa pacer Dale Steyn said that the disease seems to be to the only topic of conversation these days.

"I don't know how to describe it. Doesn't matter where you go, everyone is talking about it - whether it is on an airplane or you are just popping into a grocery store. It just seems like it is the only topic of conversation," ESPN Cricinfo quoted Steyn as saying.

"Yeah, it's so strange. Normally if I am on holiday I'll be planning a fishing trip or a surfing trip. At the moment I am just chilling at home," he added.

Steyn was last seen in action in the Pakistan Super League where he took two wickets in two matches.

When asked whether he has enough hand sanitizers, he replied: "We just decided that stockpiling is definitely not the way to go. It is not fair on everybody who needs that stuff. I went to the grocery store the other day and everyone had bought all the toilet paper. We have what we need, and when that runs out, that runs out, and we need to go and get some more".

"We didn't feel it was necessary to go and absolutely just, like, zombie our lives up. There's other people that live on a day-to-day basis. They are not going to get all of that stuff, so we thought it was best not to do that".

Steyn also had a message for the fans, "Stay healthy, wash your hands, look after yourself, don't be greedy. Right now they are saying old people are really struggling, so if in a position to help, rather help them than help yourself. Pretty simple, really."

Due to the COVID-19 outbreak, the ODI series between India-South Africa and Australia-New Zealand have been postponed.

The start of the Indian Premier League (IPL) has also been postponed until April 15.

Cricket South Africa has suspended all forms of cricket for 60 days while Cricket Australia has advised all its employees to work from home.

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