To practice what he preaches, Kohli drops Pepsi, fairness products

Agencies
September 16, 2017

New Delhi, Sept 16: Keen to be seen as a socially responsible youth icon, Indian cricket captain Virat Kohli has stopped endorsing soft drink maker Pepsi and fairness products because of their association with junk food and racism.

The 28-year-old swashbuckler is among the most sought after for endorsements but Kohli has decided that he would lend his name only to brands which he himself uses and believes in, people in the know of his endorsement deals said today.

The first casualty of this principle has been his association with Pepsi, a company he had been endorsing since 2011. Kohli refused to renew the contract which ended in April this year, saying at the time that he would not ask people to consume something that he himself does not.

Kohli has time and again endorsed healthy lifestyle, which has been key to his awe-inspiring fitness levels and endorsing a soft drink certainly appeared to be a contradiction.

While Kohli's management firm Cornerstone refused to answer queries on the matter, a market insider, who has worked closely with the Indian captain on brand deals, said he is now more aware of his social responsibilities.

"Virat also no longer endorses fairness creams or products of that genre. Virat has risen through the ranks by virtue of talent and hard work," the official, who has worked with Kohli told PTI today.

"The fairness products which relate one's success with skin tone is something that goes against the values for which Virat stands," he added.

Industry experts also feel that since Kohli is currently the brand ambassador of global nutrition company 'Herbalife', which deals in nutrition and weight management care products, it is only appropriate that he picks his other endorsements carefully.

Herbalife also has sports drinks on their product list. "If Virat is endorsing health products of Herbalife, endorsing any junk food or fizzy drinks contradicts with his image also," said another image consultant, who has worked with top celebrities from all walks of life.

Currently, Kohli charges Rs 4.5 to Rs 5 crore per day for a brand. For any celebrity, the per day charge could mean either shooting for the brand or making appearances.

Pepsi did not say how much it paid Kohli for endorsing the brand. But it is known that he has over Rs 100 crore deals with sports goods major Puma and tyre manufacturers MRF.

Puma makes make all the customised merchandise for Kohli, just like it has done all these years for sprint king Usain Bolt.

The Indian captain also endorses luxury German car brand Audi and Tissot watches to name a few. Kohli currently endorses 17 brands -- all carefully chosen keeping in mind his social connect.

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News Network
July 18,2020

Johannesburg, Jul 18: Cricket South Africa (CSA) on Saturday mourned the demise of former spinner Ismail 'Baboo' Ebrahim who died in Durban at the age of 73.

"Baboo was one of the outstanding South African spin bowlers of the 1960s and 1970s who would undoubtedly have played as many Test matches for his country as the 48 first-class games to which he was limited," CSA said in a statement.

In those matches, he took 179 wickets at an average of 21.33 with an economy rate of 2.12 including 8 five-wicket hauls and 2 ten-wicket hauls.

The left-arm spinner only had one opportunity on the international stage when he played for a SA Invitation XI against the International Wanderers at Kingsmead in 1976.

"At the age of 29, he was in his prime and took a match-winning 6/66 in the second innings, his victims including international captains, Greg Chappell of Australia and Mike Denness of England. It was a clear indication of what he could have achieved on grounds around the world at the highest level had he been given the opportunity. He was a master of flight and spin and had a good arm ball to back it up," the statement read.

His ability to perform at this level had become apparent much earlier when he went to watch the Australians at practice before their Test match against South Africa in 1970.

He persuaded the Australians to let him bowl to them and made an immediate impression, bowling experienced Test batsman Ian Redpath and impressing the likes of Ian Chappell and Ashley Mallett, the latter being Australia's leading spinner of the 1970s.

He had one season for Radcliffe in the Lancashire Central League when he took 62 wickets at 14.62 apiece.

Baboo finally got his chance to represent his country in Masters events in one of which he dismissed both Sir Vivian Richards and Gordon Greenidge.

"Baboo Ebrahim was one of the countless number of outstanding cricketers who was denied the opportunity to display his talents to the world and live his cricketing dreams," said CSA Acting Chief Executive, Dr Jacques Faul.

"On behalf of the CSA Family I extend our deepest sympathy to his family, friends and cricketing colleagues," he added. 

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News Network
July 22,2020

Derbyshire, Jul 22: Ahead of the upcoming Test series against England, Pakistan pacer Sohail Khan has credited bowling coach Waqar Younis for teaching him how to swing the ball late.

On the third day of the practice match between Azhar Ali's Team Green and Babar Azam's Team White, the 36-year-old Khan returned figures of five for 50 in 20.1 overs which saw the former fold for 181 in the first innings before they staged a comeback on the final day to win the match by six wickets.

Prior to the practice match, Sohail had a conversation with bowling coach Waqar Younis on the art of late swing. The pacer shared how the presence of the bowling legend in the support staff helped him gear up for the four-day match.

"The conditions in England are swing conducive so every fast bowler gets the ball to move. I asked Waqar bhai to teach me how to swing the ball late. It took him only two minutes to explain it to me. It is because of his tips that I took five wickets in the first innings," Khan said in a release issued by the Pakistan Cricket Board (PCB).

"I am eager to learn from Waqar Bhai. I follow him wherever he goes and speak to him about the art of bowling as he has an abundance of knowledge to share. A few days back I was struggling with something while bowling, I thought of reaching out to him and even before I spoke to him about it, he said he knew what I wanted to talk to him about and he explained it to me in a minute," he added.

During Pakistan's tour of England in 2016, Sohail played a crucial role in helping Pakistan secure a 2-2 Test series draw by returning two five-wicket hauls in as many matches.

In total, he picked up 13 wickets at 25 apiece and finished as the third-best wicket-taker.

"Definitely, it is an honour for me to return to the side. I had taken two fifers here against England in 2016 and now in the practice match, I have started off with five wickets so I am feeling very good. We had been at our homes for the past four months due to coronavirus so starting off on a high feels nice," Khan said.

Prior to Sohail's five wickets, 17-year-old Naseem Shah made a big impact when he took five wickets for Team Green. The strength of Pakistan's pace attack was further established as Mohammad Abbas and Shaheen Shah Afridi picked up three wickets each providing valuable support to Naseem and Sohail respectively.
Naseem and Shaheen finished the match with six and four wickets respectively.

Shedding light on the youngsters' performances, Sohail said: "It gives me immense pleasure to see Naseem Shah. He bowls consistently at 150kph. Just like him, Shaheen Shah Afridi is another good bowler. I like both of them."

"It gave me great happiness to see Naseem pick five wickets in the first innings. He is in rhythm and is looking great. What is astonishing is that he is playing in these conditions for the first time but still he is doing so well. Shaheen has also been phenomenal," he added.

Pakistan and England are slated to play three Tests and as many T20Is against each other. The first Test will be played at Manchester from August 5.

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News Network
June 13,2020

Islamabad, Jun 13: Pakistan cricket team’s former captain Shahid Afridi, who has tested positive for coronavirus,  appears to have contracted the virus during his recent visit to Muzaffarabad city of Pakistan occupied Kashmir (PoK) where Pakistan has been sending its corona positive patients.

The former Pakistan cricketer was seen attending gatherings in Muzaffarabad last month without wearing a mask and not maintaining social distancing. He spewed venom against India during his rallies. 

Afridi visited PoK to also express his solidarity with the people there who have been left to fend for themselves in combating COVID-19 as Pakistan has refused to provide any COVID fighting equipment like PPE kits and ventilators to the area’s handful of hospitals. 

In fact, Pakistan has been using the PoK as a “dumping ground” for COVID-19 affected persons from all across the country as authorities want to keep Punjab province free of corona positive persons. 

The locals held massive protests against Pakistan for setting up quarantine centres and shifting patients from parts of Pakistan to PoK. 

People are immensely suffering in Pakistan occupied Kashmir due to spread of coronavirus as the region lacks proper medical facilities and has a handful of COVID-19 testing labs. There is also lack of expert medical staff to conduct COVID-19 tests. 

A large number of people here are presumed asymptomatic and they are fast spreading the virus because of lack of medical care. 

Pakistan has reported over 1,25,000 coronavirus cases and 2,463 casualties. In Pakistan occupied Kashmir, the COVID-19 cases have increased to 534, whereas in Gilgit-Baltistan 1,030 have been  reported. 

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