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Paris, Jan 24: Rahul Mishra and Imane Ayissi made history on Thursday by becoming the first Indian and black African designers to show their clothes on the elite Paris haute couture catwalk.

Only a little more than a dozen of the world's most prestigious luxury labels -- including Dior, Chanel and Givenchy -- have a right to call their clothes haute couture.

All the clothes must be handmade -- and go on to sell for tens of thousands of euros (dollars) to some of the richest and most famous women in the world.

Mishra, an advocate of ethical "slow fashion" who blames mechanisation for much of the world's ills, said "it felt amazing and very surreal to be the first Indian to be chosen." "They see a great future for us -- which will make us push ourselves even harder," the 40-year-old told AFP after his debut show was cheered by fashionistas.

Both Mishra and Cameroon-born Ayissi, 51, are champions of traditional fabrics and techniques from their homelands and are famous for their classy lines.

Ayissi said his selection was "immense" both for Africa and himself.

"I am so proud that I can show my work and showcase real African fabrics and African heritage," he told AFP backstage as celebrities, including the chic head of Unesco, Audrey Azoulay, congratulated him.

Mishra broke through on the Paris ready-to-wear scene after winning the International Woolmark Prize in 2014, the top award that also launched the careers of such greats as Karl Lagerfeld and Yves Saint Laurent.

The purity of his often white creations with their detailed but understated embroidery has won him many fans, including Vogue's legendary critic Suzy Menkes.

The doyenne of fashion's front row called him an Indian "national treasure".

But this time, Mishra turned up the colour palette somewhat with dresses that subtly evoked the jungle paradises and pristine underwater world off the Maldives he worries that one day we might lose.

Appalled by the smoke and pollution that meant he had to keep his four-year-old daughter indoors in Delhi for nearly 20 days in November, Mishra said he imagined a "pure virginal and untamed planet... with ecosystems crafted out of embroidered flora and fauna".

"I am very emotional about it. Sometimes it makes me cry. All our children should be growing up in a better world," he added.

"When I take Aarna (his daughter) to the foothills of the Himalayas and the sky turns blue, she is so happy.

"Once, when she saw the River Ganges, she said: 'Can you please clean it for us so can go for a swim?'"

Mishra said he was reducing the quantity of clothes he was producing while at the same time increasing their quality, with humming birds, koalas and other animals hidden in the hundreds of hand worked embroidered leaves and flowers of his "jungle dresses".

The designer has won ethical and sustainability awards for his work supporting local crafts people in rural India.

"My objective is to create jobs which help people in their own villages," Mishra said.

"If villages are stronger, you will have a stronger country, a stronger nation, and a stronger world," he added.

Ayissi takes a similar stand, refusing to use wax prints popular in West Africa which he dismisses as "colonial".

Dutch mills flooded Africa with cotton printed with colourful patterns borrowed from Indonesian batik in the 19th century, and still dominate the market.

"When we talk about African fashion, it's always wax, which is a real pity," he told AFP, "because it's killing our own African heritage."

Ayissi, a former dancer who worked with singers such as Sting and Seal, told AFP he wanted to open up "a new path for Africa" and find an "alternative way of doing luxury fashion".

He has gone back to using prestigious local materials, like the strip fabric kente woven by the Akan people of Ghana and the Ivory Coast, which was originally worn only by nobles.

The son of an undefeated African boxing champ and a former Miss Cameroon, he also uses appliqued techniques from Benin and Ghana.

Haute couture shows only take place in Paris and the criteria to enter and remain in fashion's elite club are strictly enforced by French law.

Mumbai, Mar 25: Filmmakers and actors, including Karan Johar, Taapsee Pannu and Ayushmann Khurrana, have pledged their support to a new initiative aimed at supporting the daily wage-earners who have been severely affected by the lockdown imposed to combat coronavirus.
The country is witnessing a 21-day lockdown, as announced by Prime Minister Narendra Modi, to contain the spread of the virus, which has claimed the lives of over 20,000 people globally.

The initiative, I Stand With Humanity, started by organisations -- the International Association for Human Values, the Art of Living Foundation and the Indian Film and TV Industry, will provide families of daily wage workers with 10 days of essential food supplies.

"I pledge to contribute and support this initiative! This is a situation that needs all our help, love, care and support," Karan posted on Twitter.

Taapsee said everyone must come forward to help the daily wage workers.

"This one for the daily wage workers. Because we need to do our bit for the ones who work with/for us. If not corona, lack of basic food might take them down. Let's help them to get through this," the actor wrote.

Ayushmann described the initiative as "truly noble".

"I vow to support this and contribute. India and Indians are under threat and each one of us have the power to make a difference. Let's support and care for each other as much as we can in this time of crisis. #Istandwithhumanity," he tweeted.

Kiara Advani and Rakul Preet Singh also pledged to contribute towards the initiative.

"Let's contribute! While some of us are safe at home, we can help those struggling right now... donate," Kiara said.

Rakul tweeted, "I support this noble initiative. Happy to contribute for this humanitarian cause. While staying safe at home, I urge every one else also to contribute online."

Actor Varun Sharma said, "I pledge to contribute & support this initiative #iStandWithHumanity"

"In times like these, we need to step up for the ones in need. I'm happy to contribute for this humanitarian cause. And guys whoever can help, you all can also contribute online," actor Sidharth Malhotra tweeted.

Filmmaker Nitesh Tiwari wrote, "There are a lot of daily wage earners who need our help during this tough time. Please help as much as you can. Here's the link to contribute online."

Actor Bhumi Pednekar said it was important to get together and help those who are "vulnerable and in need".

Actor Dia Mirza said, "We are in this together. YES we will help #DailyWageEarners get through this with hope and dignity. I am contributing to this effort and I hope many others in our fraternity will do as well."

Filmmakers Aanand L Rai and Sanjay Gupta have also backed the cause.

"One of the greatest gift a person can give another, is support. I whole heartily support this noble initiative. While staying safe at home, I urge every one else also to contribute online," Aanand tweeted.

Gupta called upon the public to help the daily wage-earners through the initiative.

On March 18, the Producers Guild of India had announced that they have set up a relief fund for daily wage-earners impacted by the shutdown of film, television and web productions amid coronavirus pandemic.

Their decision came after many filmmakers, including Sudhir Mishra, Vikramaditya Motwane and Anurag Kashyap, raised concerns over the impact of shutdown on the daily wage workers.

South star Pawan Kalyan announced on Twitter that he will donate Rs 1 crore to PM relief fund.

B N Tiwari, President of Federation of Western India Cine Employees (FWICE), however, claimed there has been no help from Bollywood personalities or the Producers Guild of India so far.

"In the South, Rajinikanth has donated Rs 50 lakh which is a great thing. But here, we haven't received any call or help from anyone from Bollywood yet."

"There is one production company called Frames that produces TV shows, they have given ration worth Rs 25 lakh but it is stuck at Navi Mumbai and we haven't been able to give that to workers as they can't come here. We are toying with the idea of taking help of police authorities to give the ration to the workers," Tiwari told news agency.