PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
June 4,2020

Bengaluru, Jun 4: Indian men's hockey team defender Harmanpreet Singh is delighted and honoured to be nominated for the Arjuna Award by Hockey India.

The Indian women's hockey team captain Rani Rampal has been nominated for the prestigious Rajiv Gandhi Khel Ratna Award while her compatriots Vandana Katariya, Monika and Harmanpreet Singh have been nominated for the Arjuna Award.

"I was extremely delighted to hear the news. It's an honour to be nominated for the Arjuna Award and I am sure the nomination will motivate me to perform even better in the upcoming years. All of us have received tremendous support from Hockey India over the years and I was extremely happy to know that Rani has been nominated for the Rajiv Gandhi Khel Ratna Award and Vandana Katariya and Monika have been nominated for the Arjuna Award. They have put up some brilliant performances in the recent past and I would like to extend my congratulations to them," Harmanpreet said.

The 24-year-old dragflick sensation stepped up his role in the team and shouldered the responsibility of vice-captain with aplomb. As a defender-dragflicker, he was instrumental in the team's winning performance in the FIH Series Finals in Odisha. At the Tokyo 2020 Olympics Test Event, he captained the team to victory in the absence of Manpreet Singh who was rested for the tournament.

Harmanpreet was also part of the Indian team that won the FIH Hockey Olympic Qualifiers against Russia last year. Harmanpreet said that he has been able to perform for the team only because of the support he has received from his teammates.

"I am very happy with the way I have been contributing to the team in the last couple of years. However, I have been able to come up with the goods only because of the way my teammates have supported me. Hockey is a team sport and all of us ensure that we are contributing to the team's cause in some way or the other. If we score a goal, then it's not only the goal scorer, who takes the credit, but the entire team is credited for a particular effort," said the defender.

Harmanpreet added that booking a place in the Tokyo Olympic Games was the biggest achievement for the team in 2019.

"It was simply amazing to qualify for the Tokyo Olympics in front of our home crowd last year. I will cherish the memory forever. The balance of our side was fantastic and everyone chipped in to make the tournament a memorable one. Now, we will give everything we can to come up with great results at the Olympics next year. It's our sole target at the moment and all of us are up for the challenge. Hopefully, we will become a much better side once we play our first match in Tokyo," he said.

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News Network
July 16,2020

Bhubaneswar: Jul 16: The Department of Sports and Youth Services, Government of Odisha on Thursday revealed that ace sprinter Dutee Chand has been given Rs 4.09 crore since 2015 and also appointed as Group-A officer in the Odisha Mining Corporation (OMC) currently drawing a gross salary of Rs 84,604 per month.

On Wednesday, Dutee clarified that she wants to sell her luxury car because she is unable to bear its maintenance cost and it will also aid her training for Tokyo Olympics.

The 24-year-old believes after selling her car she can use that money for training amid the shortage of money due to the ongoing coronavirus pandemic.

"Rs 3 crore as financial incentive for medals won at Asian Games 2018. Rs 30 Lakhs for training and financial support during 2015-19. Rs 50 Lakhs for training support for Tokyo Olympics (Released In two instalments on 02/08/2019 and 27/12/2019," the statement read.

"The State government appointed Dutee Chand as Group-A level officer in Odisha Mining Corporation (A Gold Category PSU). She is currently drawing Gross salary of Rs 84,604 (June 2020 Salary) per month. She is not required to come to office so that she is able to concentrate full-time on training. Accordingly, since her appointment in OMC, no official work has been allotted to Chand," it added.

The state government further provided details of the financial support provided by the OMC for her training.

"OMC provided Rs 29 Lakhs to Dutee Chand for Training and financial incentives. The total financial support provided to Dutee Chand from State government/OMC is 4.09 crores(after 2015)," the statement read.

"The Athletics Federation of India (AFI) and Ministry of Youth Affairs and Sports (MYAS), Government of India may also be providing adequate support for the athlete based on performance," it added.

Earlier, Dutee said she is facing a shortage of funds due to the postponement of the Tokyo Olympics to the next year and is planning to sell her car to meet the expense of her training.

"Training is going quite good so far, I have been training here in Bhuvneshwar. Earlier, there was no problem related to funds for training as Tokyo Olympics were coming up and our state government conferred me, but because of coronavirus the Olympics were postponed and I had spent the money which was given to me by the sponsors. Now, I need money for training, I need new sponsors but because of coronavirus I am finding it difficult to find them. Now I have decided to sell my car to arrange funds," Dutee had said.

Dutee, who has been recently nominated for the Arjuna Award 2020, said COVID-19 had impacted heavily on sports and sponsors are not willing to support her at this time.

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News Network
February 3,2020

New Delhi, Feb 3: Former India cricketer Sanjay Manjrekar feels there are a lot of similarities between the Virat Kohli-led Team India and the Pakistan team when Imran Khan had led it as both captains instill strong self-belief in their respective teams.

Manjrekar also said that Pakistan under Imran had found different ways of winning matches even when it seemed all was lost.

"India under Virat in NZ reminds me of Pakistan under Imran. Strong self belief as a team. Pakistan under Imran found different ways of winning matches, often from losing positions. That only happens when the self belief is strong," Manjrekar tweeted.

The cricketer turned commentator expressed his opinion after India completed a rare 5-0 whitewash with a seven-run victory over New Zealand in the final T20 International in Mount Maunganui on Sunday.

Manjrekar also lauded KL Rahul, now also shouldering wicket-keeping duty, for his impressive showing in recent times.

"Samson & Pant... the next batting brigade of India obviously have the skill & the power game they just need to infuse a small dose of Virat's batting 'smarts' (mind) into their game," Manjrekar wrote.

The victory at the Bay Oval saw India stretch their record for most successive T20I wins.

This was their eighth win in a row, bettering the previous three instances when they won seven successive matches.

Kohli is the most successful Test captain in Indian cricket history, winning 11 consecutive series at home and are on top of the ICC rankings.

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