PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
January 26,2020

Mumbai, Jan 26: Boxing great Mary Kom has been selected for the Padma Vibhushan, the country's second highest civilian award. Olympic silver medallist and reigning badminton World Champion PV Sindhu has been named for Padma Bhushan as the names of Padma awardees were disclosed on Saturday on the eve of the 71st Republic Day.

Rated as one of the most successful amateur boxers of all time, Mary Kom won bronze at the 2012 London Olympics and has won gold at the boxing World Championships for a record six times. She has won a total of eight medals at the World Championships, the most recent of which came in October 2019 in Ulan Ude, Russia. The 36-year-old is now looking to qualify for the 2020 Tokyo Olympics.

Sindhu became the only Indian woman to win an Olympic silver when she reached the final of the women's singles event at the 2016 Olympics in Rio de Janeiro, Brazi. In August last year, the 24-year-old became the first Indian to win gold at the badminton World Championships.

She has also won two silver and two bronze medals at the World's in the past, thus making her only the second woman after Chinese two-time Olympic gold medallist Zhang Ning to win five medals in the competition.

Indian women's hockey captain Rani Rampal, who has been the face of women's hockey in the country and played a pivotal role in the team qualifying for the 2020 Tokyo Olympics, is among those who have been nominated for the Padma Shri award.

Women's football stalwart Oinam Bembem Devi, former cricketer Zaheer Khan, shooter Jitu Rai, former hockey captain and coach M.P. Ganesh and archer Tarundeep Rai are the other sportspersons to be selected for the Padma Shri award.

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Agencies
August 1,2020

Colombo, Aug 1: Former India all-rounder Irfan Pathan has expressed his interest in playing the inaugural edition of the Lanka Premier League (LPL), scheduled to start from August 28.

Pathan is among 70 foreign players to have shown interest in playing the LPL, ESPNcricinfo reported.

It is believed that Pathan has taken permission from the Board of Control for Cricket in India (BCCI) to take part in the competition. 

BCCI doesn't allow active players to participate in other T20 leagues but Pathan announced his retirement in January this year.

Former swashbuckling all-rounder Yuvraj Singh also played in a foreign league last year. He played for Maratha Arabians in the T10 League in Abu Dhabi.

According to ESPNcricinfo, Pathan will now be put in a player draft unless one of the five franchises choose him to be a marquee player. The details of the draft, and the franchise owners, are yet to be finalised and announced. 

Sri Lanka Cricket (SLC) is also waiting on some government clearances even as it decides on franchise owners. The five franchises will represent Colombo, Kandy, Galle, Dambulla and Jaffna.

On Monday, SLC Executive Committee granted approval for the tournament.

"The 23 match League will be played on the four international venues of R Premadasa International Cricket Stadium, Rangiri Dambulu International Cricket Stadium, Pallekele International Cricket Stadium and Suriyawewa Mahinda Rajapakse International Cricket Stadium. Five teams named after the cities of Colombo, Kandy, Galle, Dambulla and Jaffna will participate in the League," SLC said in a statement on Monday.

Sri Lanka has controlled the spread of COVID-19 better than many other cricket-playing nations.

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News Network
May 25,2020

Karachi, May 25: Pakistan head coach and chief selector Misbah-ul-Haq believes Babar Azam is destined to be a world-class player and is very close to being in the same league as India skipper Virat Kohli and Australia's Steve Smith.

"I don't like comparisons but Babar is currently very close to being in the same class as Virat Kohli, Steve Smith or Joe Root," Misbah said in an interview to Youtube channel, Cricket Baaz.

"He believes in the work ethic that if you want to better Kohli you have to work harder than him at your skills, fitness and game awareness."

The 25-year-old, who was named captain of the Pakistan T20 team ahead of the Australia series in October last year, was recently handed the reins of ODI team as well.

"Making him the T20 captain was a tester. We wanted to see how he will respond to this challenge. All of us agree that he has done a very good job and his biggest plus is that being among the worlds top players he leads by example," Misbah said.

"If you are a performer like Babar then it becomes easier for you to motivate the rest of the team and get things done.

"Even when I was made captain in 2010 my performances were here and there and I was in and out. But captaincy changed my game and mindset and I became a more hard-working and motivated cricketer."

Misbah said Babar always challenges himself and would get better as a captain with experience.

"He is in a zone of his own. He just doesn't want to be in the team. He just doesn't want to play for money. He wants to be the top performer for Pakistan. He is always pitting himself against other top batsmen like Kohli or Smith," he said.

"He loves challenges in the nets and on the field. He has really matured as a player and in time he will get better as a captain with experience."

Babar was the leading run-scorer of the T20I series against Australia last year. He also scored 210 runs, which included a hundred, at 52.50 in the Test series against the same opponents.

In the two-Test home series against Sri Lanka, Babar ended the series with 262 runs with an average of exactly 262.

Misbah feels Babar had changed as a batsman when he got runs in the Tests in Australia.

"Before that he was getting runs in tests but not consistently. In Australia and in the following tests against Sri Lanka and Bangladesh he changed," he said.

Talking about his experience as a head coach, Misbah said: "Having captained, it has helped me a lot. As captain I had to manage everything and also having played under top coaches ... I have seen closely their work ethics and how they managed things.

"It is a learning process. Having remained captain it is a big advantage for coaching because you know the players and their mood swings. You know which player will respond in a given situation,which player is feeling pressure in a scenario.

Misbah said it is not easy juggling between different roles.

"Most important thing as a coach is mentally and psychologically how you handle a group of players," the former skipper said.

"Sometimes captain and coach is different as you have to take tough decisions. Being chief selector makes it it a bit difficult but I had experience of creating and managing teams, I have been building teams since 2003. Till now it is going well."

Misbah feels in Pakistan cricket there were different parameters for judging foreign and local coaches.

"I don't know why it is like this why do we have different eye for locals and foreigners. Maybe we feel they have something special. It looks like every decision by a foreign coach is right. In contrast we tend to be very critical of local coaches no matter what decision they take," he said.

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