PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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News Network
July 6,2020

New Delhi, Jul 6: India's cricket chief Sourav Ganguly says improved fitness standards and a change in culture have led to the country developing one of the world's best pace attacks.

Spearheads Mohammed Shami and Jasprit Bumrah are part of a battery of five formidable quick bowlers that have helped change India's traditional reliance on spin bowling.

"You know culture has changed in India that we can be good fast bowlers," Ganguly said in a chat hosted on the Board of Control for Cricket in India (BCCI) Twitter feed.

"Fitness regimes, fitness standards not only just among fast bowlers but also among the batters, that has changed enormously. That has made everyone understand and believe that we are fit, we are strong and we can also bowl fast like the others did."

The West Indies dominated world cricket in the 1970s and 1980s led by a fearsome pace attack that included all-time greats such as Michael Holding, Andy Roberts, Malcolm Marshall and Joel Garner.

Recently Indian quicks have risen to the top in world cricket with Shami, Bumrah, Ishant Sharma, Umesh Yadav and Bhuvneshwar Kumar in a deadly arsenal.

"The West Indies in my generation were naturally strong," the former India captain said.

"We Indians were never such naturally strong... but we worked hard to get strong. But I think it is the change in culture as well that is very important."

Shami last month claimed that the current Indian pace attack may be the best in Test history.

"You and everyone else in the world will agree to this -- that no team has ever had five fast bowlers together as a package," said Shami.

"Not just now, in the history of cricket, this might be the best fast-bowling unit in the world."

Shami took 13 wickets during India's 3-0 home Test sweep over South Africa last year, while Bumrah has claimed 68 scalps in 14 Tests since his debut.

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News Network
June 27,2020

Jun 27: India's Test batting mainstay Cheteshwar Pujara cannot describe in words the influence that Rahul Dravid has had on his life but says he will always remain grateful to him for teaching the importance of switching off from cricket.

Often compared to Dravid, who was considered the 'wall' of Indian cricket, Pujara said he is thankful to Dravid for teaching him how to keep personal and professional lives separate.

"He helped me understand the importance of switching off from cricket. I had the same thought, more or less, but when I spoke to him, it gave me a lot of clarity about it and I was sure of what I needed to do," he told ESPNcricinfo.

"I also saw in county cricket how they keep personal and professional lives separate. I value that advice a lot. Many people consider me to be focused. Yes, I am focused, But I also know when to switch off. There is life beyond cricket."

In his illustrious international career, Dravid amassed 13288 runs in 164 Tests and 10889 runs in 344 ODIs. He also captained India in 79 ODIs, winning 42 of them, which includes the world record of 14 successive wins while chasing.

"I cannot say in one line what Rahul bhai means to me. He has always been an inspiration, and will remain one," Pujara said.

His mental fortitude and batting technique is often compared to Dravid but Pujara said "despite my enchantment with him" he never tried to "copy him."

"There is a similarity in our games, but that's not because of my fascination with him. That came mainly through my experiences with Saurashtra, where I learned that scoring a hundred alone isn't enough, you have to carry your team," he said.

"That is how I learned responsibility - it is about helping my team to raise a big total, and for that I ought to attach importance to my wicket. I learned that from my junior cricket days with Saurashtra, which was a weaker team in domestic cricket."

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Agencies
May 31,2020

London, May 31: "Jacques Kallis, Sachin Tendulkar, Virat Kohli," replied umpire Ian Gould when he was asked to name the three best batsmen he loved watching when he was officiating as an umpire.

The former ICC elite umpire said that he was unlucky to not watch Ponting bat as much as he would have liked to.

"Jacques Kallis. I loved watching Jacques. He was a very, very fine player. Sachin. And probably Virat. I was unlucky in some respects. I didn't see the best of Ricky Ponting. He was an outstanding character, outstanding captain, such a proud Australian," ESPNCricinfo quoted Gould as saying.

"But his career was just starting to wane as I came on the scene. But he was incredibly helpful, so I'm disappointed I have to leave him out. Jacques Kallis, I could sit and watch all day, Virat, the same. And Sachin, if you want someone to bat for your life, he was the man," he added.

Gould had retired from the ICC's panel of elite umpires in 2019, after standing in more than 250 international matches over a 13-year career.

Over the years, comparisons between Kohli and Sachin Tendulkar have been growing and many have picked the current Indian skipper to break the records set by Tendulkar.

Tendulkar called time on his career after registering 100 international centuries, while Kohli has 70 centuries across all formats.

While, Kallis played 166 Tests, 328 ODIs and 25 T20Is for South Africa and he is often viewed as the greatest all-rounder the game has seen.

Many pundits of the game find it hard to pick between him and Sir Garfield Sobers.

Across his career, Kallis scored 25,534 runs in his career and he also managed to take 577 wickets.

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