PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
January 28,2020

Gibraltar, Jan 28: Young Indian Grand Master R Praggnanandhaa pulled off a huge upset, beating former world champion Veselin Topalov in the sixth round of the 18th Gibraltar chess festival to record his fifth straight win here.

The 14-year-old Chennai lad needed just 33 moves to put it across the Bulgarian. He had started with a loss against compatriot P V Nandhidhaa but since then he has been on a winning spree.

Praggnanandhaa, who recently won the world under-18 title, said: "It was very tough to prepare against him."

He is in second spot on five points with six other players and will take on Chinese GM Wang Hao in the seventh round.

Seventeen-year-old Russian GM Andrey Esipenko jumped to sole lead with 5.5 points with a win over Georgia's Ivan Cheparinov

The Russian player would be unpaired in the seventh round as he decided to take a bye.

A bunch of players including Indians — B Adhiban, K Sasikiran, Shardul Gagare, Karthikeyan Murali, SL Narayanan — are in joint third place with 4.5 points.

Adhiban beat Gabriel Flom, while D Gukesh, the world's second youngest Grand Master ever, defeated Martin Percivaldi to move to four points.

Also winning were Karthikeyan Murali against Qi B Chen and Gagare over France's Maxime Lagarde.

Top-seed Shakhriyar Mamedyarov's moderate run continued as he was held to a draw by GM Aryan Chopra.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
February 12,2020

Mumbai, Feb 12: Former Indian greats Kapil Dev and Mohammad Azharuddin have been left disappointed by the behaviour of the Under-19 team after the World Cup final where they were involved in an altercation with their Bangladeshi counterparts.

After Bangladesh won the final beating India by three wickets (via DLS) at the Senwes Park on Sunday, the players of the two teams were seen engaging in an exchange of words and even some pushing and shoving on the field.

"I would like to see the board (BCCI) take some strict action against the players to set an example. Cricket is not about abusing the opponent. I am sure there is enough reason for these youngsters to be dealt with firmly by BCCI," Kapil was quoted as saying by The Hindu.

"I welcome aggression, nothing wrong in it. But it has to be controlled aggression. You can't cross the line of decency in the name of being competitive. I would say it was unacceptable that youngsters put up such an obnoxious display on the cricket field," he added.

The International Cricket Council (ICC) has sanctioned five players, including three from Bangladesh -- Towhid Hridoy, Shamim Hossain and Rakibul Hasan --and two from India --Akash Singh and Ravi Bishnoi for the scuffle.

Azharuddin also reiterated what Kapil said, insisting that players need to be disciplined.

"I would take action against the errant Under 19 players, but I also want to know what role has the support staff played in educating these youngsters. Act now before it is too late. The players have to be disciplined," Azharuddin said.

Earlier, Bishan Singh Bedi has lashed out at the Priyam Garg-led team, saying their behaviour was disgusting and disgraceful.

"You bat, bowl and field badly�happens, but there's no excuse for behaving badly. The behaviour was disgusting and most disgraceful. The innocence of that age was not visible at all," Bedi told Mid Day.

Bedi, who represented India in 67 Tests and 10 ODIs, said the behaviour of the Bangladesh cricketers is not our problem.

"Look, what Bangladesh do is their problem, what our boys do is our problem. You could see that there was abusive language used," he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
April 26,2020

New Delhi, Apr 26: The idea of having a full-fledged women's IPL is in a "progression stage" and a World Cup title for India can actually help in turning that into a reality sooner than later, says former captain Anjum Chopra.

Under the leadership of Harmanpreet Kaur, the Indian team sailed into the final of the last women's T20 World Cup, but was thrashed by home favourites and defending champions Australia when it mattered the most.

Chopra, one of the country's most decorated women cricketers, said a World Cup title triumph would have brought about a generational shift to the women's game in cricket-mad India.

"Women's IPL in the progression stages. From one game at the start we had four last year in the Women's T20 Challenge, and this time it was supposed to be seven. It has progressed," Chopra said.

"If the women's team had won the World Cup this year, the number of matches would have been more. There is a big difference between winners and runners up."

Chopra had a successful career spanning over 17 years during which she represented India in six World Cups while becoming the first woman cricket to appear in 100 One-day Internationals.

She added, "A victory (in final of last T20 World Cup) would have been a complete generational shift in a much more progressional manner."

Referring to the rapid strides the women's game has made the world over, she praised the International Cricket Council (ICC) for "consciously building it up".

"ICC has bifurcated viewership numbers also very well for Indian audience."

The icing on the cake was a near-packed Melbourne Cricket Ground (MCG) for the World Cup final between India and Australia, and that was not lost on Chopra, who is now a respected analyst and sportscaster.

"To have 80,000 people watching the final that's commendable. That definitely a boost," said Chopra, who holds the distinction of leading India to their first ever Test series win.

A World Cup triumph and the "mind set would have gone to different level altogether", she believed.

Asked about the chatter around pay disparity in Indian cricket, her simple message was win more to earn more.

"There is already pay parity in Australia. Because both teams have won the World Cups more than any other nations.

"If you start winning, then I am sure things will be different. It's also about how much you are able to generate as a team.

"I would say sky is the limit for them."

With the COVID-19 pandemic bringing sporting activities to a standstill, a cloud of uncertainty hangs over the fate of many big events lined up in the near future.

While the IPL has been put on hold indefinitely, the pandemic has thrown the men's T20 World Cup, scheduled for October-November in Australia, into doubt.

"There has been a suggestion that if we are hosting the World Cup in October, then play the IPL as preparation ground for World Cup."

That is only if the situation improves in the coming times.

"It's difficult to see, to gauge where sport will be after this. For sure it is not going to be where it was before. Even if it opens up tomorrow it couldn't be the same.

"Can sports people can get back to work without worry? We don't know when this is going to be under control."

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.