PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 25,2020

New Delhi, Jul 25: Former India spinner Anil Kumble said that he has never understood why people compared him with Australia's Shane Warne.

Kumble was doing an Instagram live session with former Zimbabwe pacer Pommie Mbangwa and it was then that the spinner also talked about being the third-highest wicket-taker in Test cricket.

"It feels really wonderful to finish with these many wickets. I never bothered about statistics or what my average should be, I wanted to bowl the whole day and be the one to take wickets. To finish as the third-highest wicket-taker in Tests alongside Murali and Warne is very special. All three of us played in the same era, there were a lot of comparisons, I do not know why people compared me with Warne. Warne was someone really different and he was on a different plane," Kumble told Mbangwa during the interaction.
"These two guys could spin the ball on any surface so it became really difficult for me when they started comparing me with Warne and Murali. I learnt a lot by watching them both bowl," he added.

The Indian spinner announced his retirement from international cricket in 2008. He finished with 619 wickets in the longest format of the game.

He has the third-highest number of wickets in Tests, only behind Sri Lanka's Muttiah Muralitharan (800) and Australia's Shane Warne (708).

Kumble is the second bowler in the history of international cricket after England's Jim Laker to take all ten wickets in an innings of a Test match.

He had achieved the feat against Pakistan in 1999 at the Feroz Shah Kotla Stadium in Delhi. Kumble had bowling figures of 10-74 from 26.3 overs in the second innings of the Test match.
Kumble will be coaching Kings XI Punjab in the Indian Premier League (IPL). 

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
February 5,2020

Aukland, Feb 5: Striker Navneet Kaur scored a brace to guide the Indian women's hockey team to a convincing 3-0 win over New Zealand in the last game of its five-match tour here on Wednesday.

Navneet found the net in the 45th and 58th minutes, while Sharmila scored a field goal in the 54th minute as India drew curtains on the New Zealand tour on a bright note.

After a goalless opening two quarters, Navneet finally broke the deadlock for India in the 45th minute.

Sharmila then doubled the lead when she struck a powerful shot past the New Zealand goalkeeper in the 54th minute. Navneet found the net again just two minutes from the final hooter with a beautiful field strike.

India began the tour by thrashing New Zealand Development squad 4-0 before suffering close 1-2 and 0-1 defeats to the home senior team.

In penultimate game of the tour, skipper Rani's lone strike handed India a 1-0 win over Great Britain.

"...I am happy we produced three goals against New Zealand in the last match. This tour gave us a good insight about where we need to improve and one of the things is to create faster play than we do now," said India's chief Coach Sjoerd Marijne.

Commenting on his side's performance during the tour, Marijne said, "Sometimes we tend to keep the ball too long on the stick and then we create pressure. We need to avoid that by passing faster.

"On the defence side, we need to be a bit more calmer and need to improve our tackling. We will have a four week camp after a short break when we return home and we will be working on these points."

The Indian team will return home on February 7.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
March 3,2020

Mumbai, Mar 3: India on Tuesday retained their number one spot and captain Virat Kohli remained static at second in the ICC rankings despite a dismal Test series against New Zealand.

India have 116 rating points, six more than New Zealand with third-placed Australia accumulating 108 points. The 0-2 result against New Zealand was India's first series loss in the World Test Championship.

Kohli remains in second position in the batting rankings despite a forgettable Test series in which he made 38 runs in four innings, the ICC said in a statement.

New Zealand opener Tom Blundell and his Indian counterpart Prithvi Shaw and debutant paceman Kyle Jamieson were among the biggest movers in the rankings, released on Tuesday.

Blundell had a successful series against India, scoring 117 runs in four innings, with one half-century, which put him among the top two run-scorers in the series.

The performance meant he was rewarded with a jump of 27 places to No. 46. Shaw, who returned for his first series since his Test debut against West Indies in 2018, and made a punchy 54 in the first innings of the Christchurch Test, rose 17 places to No.76.

Australia's Steve Smith retained his top spot, holding a 25-point advantage over Kohli. Smith's apprentice Marnus Labuschagne jumped one spot to round off the top three, taking the place of New Zealand captain Kane Williamson.

England all-rounder Ben Stokes and India opener Mayank Agarwal moved a spot each and swapped places to break into and fall out of the top 10 respectively.

Among bowlers, Tim Southee's Player of the Series winning performance against India took him into the top five, with a jump of two places to No.4, while Jasprit Bumrah and Trent Boult returned to the top 10, gaining four places each to occupy the seventh and ninth positions respectively.

But the biggest gainer was Jamieson, who rose from No. 80 to 43.

There was only one change in the top ten among all-rounders, with Southee dropping a spot to No.10 and team-mate Neil Wagner falling out of the top 10 with a drop of four spots.

As with the bowling rankings, Jamieson, who frustrated India with handy lower order runs, gained big on the all-rounders' table, rising 26 places to No. 22.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.