PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
March 14,2020

Sydney, Mar 14: New Zealand pacer Lockie Ferguson has been placed under 24-hour isolation amid the fears of coronavirus after he reported a sore throat following the first ODI of the ongoing three-match series against Australia in Sydney Cricket Ground (SCG) which the hosts won by 71 runs.

"In accordance with recommended health protocols, Lockie Ferguson has been placed in isolation at the team hotel for the next 24 hours after reporting a sore throat at the end of the first ODI," said New Zealand Cricket in a statement.

"Once the test results are received and diagnosed, his return to the team can be determined," it added.

The first ODI of the Chappell-Hadlee series was played in front of empty stands as the spectators were not allowed to be at SCG as a precautionary measure to contain the spread of coronavirus pandemic.

Earlier, Australian fast bowler, Kane Richardson was also tested for the coronavirus, after suffering from a sore throat on Thursday. That saw him left out of the squad for Friday's game but the test was negative.

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News Network
January 30,2020

Jan 30: Three days after Los Angeles basketball great Kobe Bryant, his 13-year-old daughter and seven others perished in a helicopter crash, his wife, Vanessa, broke her silence with an Instagram message saying she was “completely devastated” by their loss.

The social media text was posted alongside a recent family photo of Kobe and Vanessa Bryant with all four of their daughters - Gianna, who died with her father, along with the couple’s eldest, Natalia, 17, 3-year-old Bianka, and the youngest, Capri, born in June 2019.

Kobe Bryant and the couple’s second daughter, knicknamed Gigi, died on Sunday when the helicopter they were flying in en route to the Mamba Sports Academy for a girl’s basketball tournament crashed in foggy weather on a hillside northwest of Los Angeles.

Gianna Bryant was a member of the Mamba team due to compete that day. Her father, who retired from the National Basketball Association in 2016 after 20 years with the Los Angeles Lakers, was the coach of his daughter’s team. ]

The pilot and six more passengers were also killed - two other 13-year-old girls involved in the tournament, three of their parents and another coach. The cause of the crash remains under investigation.

The death of Bryant, 41, an 18-time NBA all-star, five-time Lakers champion and one of the world’s most admired sports figures, unleashed an outpouring of grief and tributes from fans, fellow athletes and politicians around the globe.

“My girls and I want to thank the millions of people who’ve shown support and love during this horrific time,” Vanessa Bryant, 37, a former model, wrote on her Instagram account.

“We are completely devastated by the sudden loss of my adoring husband, Kobe — the amazing father of our children; and my beautiful, sweet Gianna — a loving, thoughtful, and wonderful daughter, and amazing sister to Natalia, Bianka, and Capri,” she added.

The message goes on to say: “We are also devastated for the families who lost their loved ones on Sunday, and we share in their grief intimately. There aren’t enough words to describe our pain right now.

“I take comfort in knowing that Kobe and Gigi both knew that they were so deeply loved. We were so incredibly blessed to have them in our lives. I wish they were here with us forever. They were our beautiful blessings taken from us too soon.”

She directed anyone wishing to “further Kobe and Gianna’s legacy in youth sports” to visit the site MambaSports Foundation.org.

There has been no word yet on funeral arrangements.

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News Network
February 5,2020

Aukland, Feb 5: Striker Navneet Kaur scored a brace to guide the Indian women's hockey team to a convincing 3-0 win over New Zealand in the last game of its five-match tour here on Wednesday.

Navneet found the net in the 45th and 58th minutes, while Sharmila scored a field goal in the 54th minute as India drew curtains on the New Zealand tour on a bright note.

After a goalless opening two quarters, Navneet finally broke the deadlock for India in the 45th minute.

Sharmila then doubled the lead when she struck a powerful shot past the New Zealand goalkeeper in the 54th minute. Navneet found the net again just two minutes from the final hooter with a beautiful field strike.

India began the tour by thrashing New Zealand Development squad 4-0 before suffering close 1-2 and 0-1 defeats to the home senior team.

In penultimate game of the tour, skipper Rani's lone strike handed India a 1-0 win over Great Britain.

"...I am happy we produced three goals against New Zealand in the last match. This tour gave us a good insight about where we need to improve and one of the things is to create faster play than we do now," said India's chief Coach Sjoerd Marijne.

Commenting on his side's performance during the tour, Marijne said, "Sometimes we tend to keep the ball too long on the stick and then we create pressure. We need to avoid that by passing faster.

"On the defence side, we need to be a bit more calmer and need to improve our tackling. We will have a four week camp after a short break when we return home and we will be working on these points."

The Indian team will return home on February 7.

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