PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
February 23,2020

Madrid, Feb 23: Lionel Messi scored four goals and Barcelona reclaimed the top spot in the La Liga as Real Madrid suffered a surprise defeat by Levante last night, a week before the Clasico.

Madrid's nightmare afternoon was made worse by another injury to Eden Hazard, who was forced off in the second half of their 1-0 defeat in Valencia and is now doubtful to face Manchester City on Wednesday in the Champions League.

"It doesn't look good," said Real coach Zinedine Zidane afterwards.

Messi, meanwhile, ridiculed talk of a goal drought by scoring four against Eibar after four games without one, while emergency signing Martin Braithwaite made two assists off the bench, teeing up Messi and then Arthur Melo in injury-time.

Their 5-0 rout, coupled with Madrid's defeat, means Barca move back to the summit of La Liga, two points ahead of Zidane's side ahead of next Saturday's showdown at the Santiago Bernabeu.

It amounts to a considerable shift in momentum, with Barcelona away at Napoli in the first leg of the Champions League last 16 on Tuesday.

Madrid host City a day later and the plan had been for Hazard to regain form and fitness in what was only his second start since returning from three months out with a broken right foot.

But the Belgian sat in the dug-out with an ice pack around the same foot after going off and Zidane suggested it was a repeat injury after the match. "It can be weak where you've had an injury," he said.

For Madrid, playing catch-up again next weekend will be a particularly heavy psychological blow, especially given the series of off-field problems engulfing Barcelona in recent weeks.

Yet on the pitch, Messi showed no sign of distraction as the 32-year-old completed the second fastest of his now 36 league hat-tricks, after less than 40 minutes at Camp Nou.

"There's nothing left to do but stand up and applaud," Eibar wrote on Twitter afterwards.

"I won't wash my kit after hugging Messi," said Braithwaite.

Braithwaite's arrival from Leganes drew criticism after Barcelona capitalised on a curious La Liga rule that allows clubs to sign outside of the transfer window if they have lost a player to serious injury.

Brilliant Messi

Messi quickly got to work, scoring a brilliant first goal in the 14th minute after collecting the ball centrally, around 30 yards out. He had three Eibar defenders in front of him but found a way through, nutmegging Anaitz Arbilla before chipping delicately into the corner.

The second came in the 37th minute as Sergio Busquets found Arturo Vidal, who feathered a flick into Messi's path. Messi surged forward, past his stumbling opponents, and fired in.

His third, three minutes later, was the simplest of the trio and arrived only after he tried to play in Antoine Griezmann. His generosity was rewarded as a sloppy Griezmann touch meant the ball cannoned back to Messi, who apologetically poked in.

Coach Quique Setien was able to take Griezmann off with 18 minutes left and introduce Braithwaite for his debut. Braithwaite's first contribution was a skewed cross but things improved immeasurably from there, as two passes across goal gave Messi his fourth and Arthur his first.

Madrid were never in control of a chaotic contest against Levante but might have taken the lead if Hazard had done better with a long ball over the top from Marcelo, which he failed to control and then scuffed into the hands of Aitor Fernandez.

He limped off and Madrid lost their way, finally punished with 11 minutes left by a straight ball through to Morales. Luka Modric, exposed on the right side of Madrid's defence, was unable to recover and Morales caught Courtois by surprise by firing early past the goalkeeper and into the top corner.

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News Network
June 13,2020

New Delhi, Jun 13: West Indies all-rounder Dwayne Bravo has said that wicket-keeper batsman MS Dhoni is the biggest superstar in cricket and is one of the easiest guys to interact with.

Bravo was doing an Instagram live chat with former Zimbabwe pacer Pommie Mbangwa and it was then that the all-rounder was asked to talk about his stint with Chennai Super Kings (CSK).

"I think a lot of credit for CSK's success has to be given to Dhoni and Fleming, obviously the owners, they trust both Fleming and Dhoni, so there is no outside interference when it comes to decision making, both are very big students of the game, players love MS and it's an environment and franchise that allows you to be you," Bravo told Mbangwa during the chat.

"MS Dhoni is the biggest superstar in cricket and in our team. He was one of the easiest people to interact with, outside of the cricket field, he is like playing video games, his door is open at all times, whenever you talk about the biggest superstar and then you think a person like Dhoni is the most humble of them all. CSK is a special team and we have the most loyal fans," he added.

Bravo has been with the CSK since 2011. He has played a total of 104 matches for the franchise, picking up 121 wickets.

The all-rounder has also managed to win the Purple Cap (most wickets in IPL) two times (2013 and 2015).

CSK has won the IPL thrice (2010, 2011 and 2018) and all the titles have come under the leadership of MS Dhoni.

Thirty-eight-year-old Dhoni has been currently enjoying some time away from the game. He last played competitive cricket during the 2019 World Cup.

Dhoni had to face criticism for his slow batting approach during India's matches in the high-profile game.

This year, Dhoni did not find a place for himself in the BCCI's centrally contracted players list.

The board had released the list of central contract list of players for the period from October 2019 to September 2020.

Dhoni is the only captain to win all major ICC trophies (50-over World Cup, T20 World Cup, and Champions Trophy).

Under his leadership, India also managed to attain the number one ranking in Test cricket.

He would have been leading the Chennai Super Kings (CSK) if the Indian Premier League (IPL) had commenced from March 29.

However, the tournament has been postponed indefinitely due to the coronavirus pandemic.

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News Network
May 6,2020

May 6: They have similar impact on their teams but Virat Kohli is driven by sheer passion to subdue the rivals while Steve Smith just enjoys batting, says Australia opener David Warner.

India skipper Kohli and top Australian batsman Smith are arguably the top two cricketers of the current era. They achieve new milestones consistently, invoking debates, who is better between them.

"Virat's passion and drive to score runs is different to what Steve's would be," Warner said while speaking to Harsha Bhogle on 'Cricbuzz in Conversation'.

"Steve is going out there for a hit in the middle, that's how he sees things. He's hitting them out in the middle, he's having fun, he's enjoying himself, just does not want to get out."

Warner feels, while Kohli is batting he is aware that if he sticks around the middle his team will be on top of the proceedings.

"Virat obviously doesn't want to get out but he knows if he spends a certain amount of time out there, he's going to score plenty of runs at a rapid rate. He's going to get on top of you. That allows the guys coming in, especially in the Indian team you've got a lot of players who can be flamboyant as well."

The Australian opener added that both men are mentally strong and a good knock by them boosts the morale of the entire team.

"When it comes to cricket, they both have got the mental strength, the mental capacity to score runs. They both love spending time in the middle.

"They stabilise, they boost morale - if they score runs, everyone else's moral is up. If they are out cheaply you almost sense that on the field that everyone is (down on morale and thinking) 'now we all have to step up'. It's a very bizarre situation," he added.

Asked about the similarities between himself and Kohli, who are both live wires on the field, Warner said the passion to do better than the opponent keeps him going.

"I can't speak for Virat, obviously, but it's almost like we got this thing in us when we go (out to the middle) we need to prove people wrong, prove someone wrong."

"If you're in that contest, and if I'm going at him for example, you're thinking, 'Alright, I'm going to score more runs than him, I'm going to take a quick single on him'. You are trying to better that person in that game. That's where the passion comes from."

Warner also explained how he breaks down a match into smaller competitions.

"Obviously you want to win the game but you almost break it down to: If I can score more runs than Virat, or if Pujara scores more runs than Steve Smith, you have these little contests and that's how you try to narrow the game in the sense that if we do these little things, we can be ahead of the game or we can be behind the game.

"The passion is driven by...I know my sense - one, the will to win and two, wanting to do better than that person in the opposition," said Warner.

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