PV Sindhu signs Rs 50 cr sports deal: Non-cricketers too scoring big in endorsements

Agencies
February 11, 2019

New Delhi, Feb 11: With India doing well in a range of Olympic sports in recent years, sportspersons in disciplines other than cricket have also started to score lucrative endorsement deals.

Olympic and World Championship silver medallist P.V. Sindhu is the latest non-cricketer to be associated with a mega sponsorship deal. The badminton star recently signed a four-year sports sponsorship deal for a whopping Rs 50 crore with Chinese sports brand Li Ning.

The record deal comes after K. Srikanth was offered Rs 35 crore over a period of four years by the company last month.

This is not the first time Sindhu and Srikanth have signed deals with Li Ning. According to media reports, both shuttlers were with the Chinese brand earlier before signing deals with Yonex.

Saina Nehwal, the other star women's badminton player in India, has deals with Kellogg, Iodex, Fortune Oil, Top Ramen and NECC.

Boxer M.C. Mary Kom is another non-cricketer to strike it big. The six-time world champion signed a deal with Bharat Sanchar Nigam Limited in September as their brand ambassador. The two-year deal will see the Olympic bronze medallist engage in promotional activities for BSNL for its various services.

Star athlete Hima Das has also joined the bandwagon. The Asian Games and World U-20 champion signed an endorsement deal with sports equipment manufacturer Adidas in September last year.

The Assam athlete has also become the brand ambassador for YONO, SBI's integrated digital banking platform, and Edelweiss. She has also become the first Indian sportsperson to be a UNICEF Youth Ambassador.

Cricket however, continues to rule the roost. Indian cricket team captain Virat Kohli has emerged as the most valued celebrity in the country for the second successive year with an estimated brand worth of $170 million.

Virat signed a Rs 110 crore deal with sportswear giant Puma in February 2017. The agreement is supposed to last eight years. Apart from that, he also has deals with a host of other brands including Wrogn, MuveAcoustics, Too Yumm, Tissot, Manyavar, Royal Challenge, American Tourister, Boost Energy Drink, MRF Tyres, Uber India, Remit 2 India and Philips.

The Delhi batsman had dethroned Bollywood star Shah Rukh Khan as the most valued celebrity in India for the first time in 2017.

Italian luxury sports watchmaker Panerai had announced former India captain Mahendra Singh Dhoni as their brand ambassador for India in December 2018.

The Indian women cricketers have also bagged their share of sponsorships with star player Smriti Mandhana being appointed the brand ambassador for Alcon, also in December last year.

The greatest cricketer of them all, Sachin Tendulkar, however, continues to be a hot target for brands even several years after his retirement.

The legendary batsman has sponsorship deals with Pepsi, Boost, Adidas, Apollo Tyres, Luminous Power, True Blue and NECC apart from several other brands.

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Agencies
August 1,2020

Bengaluru, Aug 1: Indian Premier League (IPL) franchise Chennai Super Kings (CSK) are aiming to set up their preparatory camp for the 13th edition of the tournament from early August.

This year's IPL was slated to commence from March 29 but the tournament was postponed due to the coronavirus pandemic.

Recently, the IPL Governing Council chairman Brijesh Patel had confirmed that the 13th edition of the mega event will commence on September 19 in the UAE.

As per a report in ESPNcricinfo, CSK players have been asked to report to Chennai first, following which they will leave for Dubai via a charter flight only after approval from the Indian government.

The IPL Governing Council will meet on August 2 to finalise the schedule and other key arrangements for the tournament. Also, the Standard Operating Procedures (SOPs) around securing eight teams for 51 days across three venues will be formally established in that meeting.

CSK, who has the oldest squad in the IPL, are looking for a month's preparation before ahead of the tournament.

Before the coronavirus pandemic, the side was the first team to start their training camp in March. Senior players like Suresh Raina and Ambati Rayudu had begun training their training in December 2019.

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Agencies
May 22,2020

India's cricket board will not push for the Twenty20 World Cup in Australia to be postponed but would consider staging the Indian Premier League (IPL) in the October/November slot if it becomes available, a senior BCCI official has told Reuters.

This year's IPL, which is worth almost $530 million to the BCCI, has been indefinitely postponed because of the COVID-19 pandemic while the World Cup, which is scheduled to begin on Oct. 18, is also in jeopardy.

Reports in Australian media have suggested India's influential board may look to push for the World Cup to be postponed to open up a window for the IPL.

World Cup contingency plans are on the agenda at next week's International Cricket Council (ICC) board meeting but BCCI treasurer Arun Singh Dhumal said India would not be recommending it be pushed back.

"Why should the BCCI suggest postponing the Twenty20 World Cup?" Dhumal told Reuters by telephone.

"We'll discuss it in the meeting and whatever is appropriate, (the ICC) will take a call.

"If the Australia government announces that the tournament will happen and Cricket Australia is confident they can handle it, it will be their call. BCCI would not suggest anything."

While Australia has seen new infections of the novel coronavirus slow to a trickle and is gradually easing travel curbs and social distancing restrictions, hosting a 16-team World Cup would be a Herculean task for Cricket Australia.

Dhumal questioned whether the tournament should go ahead if it had to be played without spectators and said the Australian government would play a key role in any decision.

"It all depends on what the Australian government says on this - whether they'd allow so may teams to come and play the tournament," he added.

"Will it make sense to play games without spectators? Will it make sense for CA to stage such a tournament like that? It's their call."

Cricket Australia chief executive Kevin Roberts was guarded about the prospects of staging the tournament as scheduled on Friday.

"We don't have clarity on that one, yet. But as the situation continues to improve, you never know what might be possible," he said.

"It's ultimately a decision for the ICC."

The ICC has said it was unlikely to make a final call on the fate of the World Cup until August but some boards are in the process of making contingency plans in the event of a postponement.

While the BCCI recognised an open October-November window would suit the IPL, Dhumal said there was no point in making plans until there was some certainty about the World Cup.

"If we have the window available, and depending on what all can be organised, we'll decide accordingly," he added. "We can't presume that it's not happening and go on planning."

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Agencies
February 12,2020

Mumbai, Feb 12: Former Indian greats Kapil Dev and Mohammad Azharuddin have been left disappointed by the behaviour of the Under-19 team after the World Cup final where they were involved in an altercation with their Bangladeshi counterparts.

After Bangladesh won the final beating India by three wickets (via DLS) at the Senwes Park on Sunday, the players of the two teams were seen engaging in an exchange of words and even some pushing and shoving on the field.

"I would like to see the board (BCCI) take some strict action against the players to set an example. Cricket is not about abusing the opponent. I am sure there is enough reason for these youngsters to be dealt with firmly by BCCI," Kapil was quoted as saying by The Hindu.

"I welcome aggression, nothing wrong in it. But it has to be controlled aggression. You can't cross the line of decency in the name of being competitive. I would say it was unacceptable that youngsters put up such an obnoxious display on the cricket field," he added.

The International Cricket Council (ICC) has sanctioned five players, including three from Bangladesh -- Towhid Hridoy, Shamim Hossain and Rakibul Hasan --and two from India --Akash Singh and Ravi Bishnoi for the scuffle.

Azharuddin also reiterated what Kapil said, insisting that players need to be disciplined.

"I would take action against the errant Under 19 players, but I also want to know what role has the support staff played in educating these youngsters. Act now before it is too late. The players have to be disciplined," Azharuddin said.

Earlier, Bishan Singh Bedi has lashed out at the Priyam Garg-led team, saying their behaviour was disgusting and disgraceful.

"You bat, bowl and field badly�happens, but there's no excuse for behaving badly. The behaviour was disgusting and most disgraceful. The innocence of that age was not visible at all," Bedi told Mid Day.

Bedi, who represented India in 67 Tests and 10 ODIs, said the behaviour of the Bangladesh cricketers is not our problem.

"Look, what Bangladesh do is their problem, what our boys do is our problem. You could see that there was abusive language used," he said.

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