Sarah Jessica Parker rips her dress on live TV

New Delhi, Jun 9: Multiplex operator PVR on Monday said it has cut salary across various levels, laid off employees and deferred increments during the lockdown to mitigate adverse impact of COVID-19 on the business.

The company said at present it is not generating any revenue from exhibition business and related activities as cinemas across the country are shut following the directions from the regulatory authorities.

According to the company, closure of screens during the lockdown will have a significant negative impact on profitability and liquidity.

PVR has taken measures to reduce its personnel cost, including salary cuts across various levels in the organisation during the lockdown along with "reduction in headcount by way of layoffs/retrenchment" to mitigate the adverse impact of COVID-19 on the business.

Moreover, the board of the company, in its meeting held on Monday has also approved plan to raise Rs 300 crore through rights issue.

"Since Cinema Exhibition is the only business segment, company is currently not generating any revenue from admissions, food and beverage sales or other revenue and cash flow from operations," said PVR in an update.

Beginning from March 11, PVR started closing its screens in accordance with the order passed by various regulatory authorities and within a few days most of our cinemas across the country were shut down, it added.

The company will continue to incur committed cash outflows, including employee salary pay-outs, other overheads as well as payments for older working capital.

"This has and will have a significant negative impact on profitability and liquidity during lockdown and even thereafter till business comes to normalcy," it added.

Further, once the cinemas are re-opened, we may not be able to run our cinemas at normal capacity utilisation levels on account of social distancing measures that cinemas may be required to follow as well as health concerns that the patrons may have, the multiplex operator said.

"On account of this, our revenue and cash flow generation may be impeded even once we are allowed to restart operations," it added.

The company has also deferred decision on on increments to reduce its cost, it added.

PVR has also written to developers for waiving rental and CAM (Common Area Maintenance) charges for the lockdown period.

It is in discussion with developers for reducing rentals post re-opening and has invoked force majeure clause in its agreements with them.

Besides, the company has raised additional borrowings from existing bankers to shore up liquidity.

"As of March 31, 2020 the company had cash and bank balance of Rs 316 crore. As on June 7, 2020 cash and bank balance is Rs 227 crore (including undrawn bank lines)," it added.

Over reopening of theatres, PVR said that the government has come out with a phase-wise schedule.

In these guidelines cinema halls have been kept in the third phase of re-opening, where dates will be decided based on assessment of the situation.

"We are in continuous engagement with all regulatory authorities and hope to receive the necessary permissions for restarting opening in the near future," it added.

Currently PVR operates 845 screens in 176 properties in 71 cities.

Washington, May 2: American singer Ariana Grande and Justin Bieber have teamed up to help others in need during the COVID-19 pandemic.

Grande and Bieber announced on Friday(local time) that they are working on a song, 'Stuck With U,' which will drop next week with all proceeds slated to go to coronavirus relief.

The 26-year-old songstress Ariana tweeted on Friday, "Stuck with u by me and @justinbieber out May 8th. head to my Instagram for more info. thank u to @1strcf and @sb_projects for making this possible."

Grande also announced the news on Instagram, and wrote, "Grateful to announce that my friend and i have partnered with @1strcf and @sb_projects on this release. proceeds from the streams and sales of #stuckwithu will be donated to first responders children's foundation to fund grants and scholarships for children of healthcare workers, emergency medical technicians (EMTs), paramedics, police officers and firefighters serving at the front lines during the global pandemic."

The 26-year-old pop-star Bieber, also added in a statement, "More than ever we are seeing the selfless, tireless and amazing work that doctors, nurses and healthcare providers give to the world every day. It is our hope we can lend our voices to raise awareness and give much-needed support for them and their families. It's my honour to come together with my friend Ariana and our SB Projects family to try and do some good."

The two music superstars have also independently been helping people in need. According to sources to Page Six, Grande, who has been communicating her longing to make music during the quarantine, has sent fans between 500 and 1,000 USD using the Venmo app.

One of the Ariana fans told Page Six that the 'Senorita' singer "took care of my salary for the month." She has helped more than 20 fans, said the outlet.

The '7 rings' singer also joined the Disney family singalong in April and sang 'I Won't Say I'm In Love' the animated film 'Hercules.'

Back in February, Bieber cantered his efforts on China, saying at the time that he "couldn't imagine how scary it would be if a new disease was effecting my wife and my family and friends."

The 'Yummy' singer said he made a donation to the country and urged his followers to join in on the conversation.

Bieber also accepted the #AllInChallenge to raise money for COVID relief. The singer said he will fly to your house for a private concert and sing 'One Less Lonely Girl.'

New Delhi, Mar 27: By posting a stunning picture of herself, actor Kareena Kapoor Khan on Friday motivated people to stay strong during the tough times that the country is facing amid the coronavirus crisis.
The actor took to Instagram and posted a high-on-style picture of herself clicked from behind.
In the picture, the 'Jab We Met' actor is seen standing in front of make-up mirrors that had lights adding on to the shine of the picture.
"Nothing can dim the light that shines from within... Stay strong. We can and we will," she captioned the picture in which she is seen wearing a blue bodycon dress having puffy sleeves.
The glamourous picture received scores of comments from the celebrated actor's fans.
With the entertainment industry under shutdown, many celebrities are self-isolating them to prevent the spread of COVID-19.
The number of people who have tested positive for the coronavirus rose to 724 on Friday, according to the Ministry of Health and Family Welfare.