Shilpa’s hubby Raj Kundra slams Shahrukh's Frooti ad

May 7, 2015

Mumbai, May 7: The new ad jingle of popular mango-flavored drink Frooti endorsed by Shahrukh Khan doesn't seem to strike a chord with Bollywood Diva Shilpa Shetty’s husband Raj Kundra. Calling the T V commercial as disgusting and tasteless, the entrepreneur slammed the actor for doing this ad.

Raj Kundra slamsThe new commercial comes with a background score, ‘Aam suckita…lickita…enjoyita’ as some tiny figures incite a huge mango inside the new Frooti bottle. Shahrukh appears towards the end drinking from the new bottle in his hand to say, ‘The Frooti Life.’

It seems Shilpa’s husband was displeased over the ad due to its sexual innuendos “This Frooti ad is disgusting! Kids copying and singing suck it lick it a. @iamsrk bhai how did u approve this script? Tasteless literally!” Raj tweeted. However, the entrepreneur didn't want to offend King Khan and mentioned that he loved the actor. He further said his tweet received overreaction and remarked tongue-in-cheek that the brand should thank him for free publicity. "Stop overreacting I love @iamsrk it's my personal opinion the ad is not made in good taste & bad for kids. Frooti thank media free publicity !" Raj posted on Twitter subsequently.

The makers of the new ad have used stop motion animation technique where tiny animated characters try to move an unfazed giant mango by pushing it, hitting and tying it to a car, elephant and a rocket, when another figure starts singing and the mango rises up and bursts to fill the bottle.

Shahrukh became the new face of Frooti in 2013. The popular drink has undergone a makeover and is presented with a new logo and visuals.

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Agencies
June 15,2020

Mumbai, Jun 15: Actor Sushant Singh Rajput's death has reignited the discussions around the struggle of survival in Bollywood, with many insiders highlighting "cruel and unforgiving" nature of the industry, particularly tough on outsiders.

Rajput was found hanging in his Bandra apartment on Sunday.

According to a police official, Mumbai Police found out during the probe that the 34-year-old actor was under medication for depression.

An engineering student, Rajput left his course at the Delhi Technological University in the early 2000s and rose from a background dancer to a TV star with soap opera Pavitra Rishta, which gave the "outsider" his breakout show in 2009.

In 2013, he made his Bollywood debut with Kai Po Che! and went on to star in films such as Shuddh Desi Romance, Raabta, Kedarnath, Sonchiriya and Chhichhore.

But his most prominent role came as cricketer Mahendra Singh Dhoni's in the 2007 biopic, MS Dhoni: The Untold Story.

In a telling tweet, veteran actor Dharmendra wrote despite not knowing Rajput personally, his death served as a reminder that the industry could be "cruel".

"Pyaare Sushant, naa film dekhi na kabhi mila tum se... par tere achaanak chale jaane se bada sadma laga. This beautiful beloved 'show business" is very cruel. I can imagine your unbearable pain. I share the pain of your loving family and friends," Dharmendra wrote.

Actor Meera Chopra penned a powerful, poignant note about the loneliness one feels working in an industry, which is "cold and ruthless".

"We all knew well that Sushant was going through depression since long, but what did we do? Where was his close circle, the directors and producers he's worked with, his close friends? Why nobody came out and helped, gave him the kind of love, the work that he wanted - because nobody cares," she wrote on Twitter.

The Section 375 actor, who has been vocal about feeling suffocated by the constant judgement from the industry colleagues, said nobody in Bollywood cares about what one's going through and artistes are just a flop away from being alienated.

Chopra said the industry has "failed" Rajput and Bollywood will now never be the same.

"True, Bollywood is a small family, but a kind of family which is never there when you need them. He had to take his life for that family to realise the kind of pain and need he was in. An outsider will always feel like an outsider here.

"I just want to say to my industry that help people when they need it, and you know when they need it. There is no point tweeting when they are no more. Don't pretend to be sad when you guys didn't do anything when he was sad. Stop being such a hypocritical society," she added.

Gulshan Devaiah said, as an actor, one could understand why Rajput would've taken the step to end his life.

"As actors, somewhere deep down inside, we think we know why he did it and that’s why it so disturbing even if you didn’t know him at all. It’s a hard game to play and he played it very well but the game won in the end," Devaiah wrote.

Quoting Chopra's tweet, the Mard Ko Dard Nahi Hota star dismissed the idea of Bollywood being a family.

"If one thinks it’s a family, there is the problem. Bollywood is an imaginary name for a place of work, that’s it. I am really not trying to put anybody down here and sorry if it seems," he wrote.

On Sunday, actor-producer Nikhil Dwivedi posted a strongly-worded tweet calling out the "hypocrisy" of the industry after people from the film fraternity wrote they regretted not staying in touch with the "Chhichhore" star.

"High and mighty announcing they should have kept in touch with Sushant. Come on, you didn't! And that's because his career dipped. So STFU! Are you in touch with Imran Khan, Abhay Deol and others? No! But you were, when they were doing well," Dwivedi said.

Similar sentiment was echoed by filmmaker Anubhav Sinha, who, without taking names, said the "Bollywood Privilege Club" must sit down and think hard.

"Now don't ask me to elaborate any further," he tweeted.

Addressing outsiders, filmmaker Hansal Mehta wrote a long thread about the two ends of an artiste's time in the industry - the glorious successes and the crushing lows.

"There are many young 'outsiders' in this industry. Remember this - there is an establishment that will make you feel like the next big thing until they need you. They will drop you and mock you as soon as you falter. Do not fall for the trap. The ones that celebrate you will celebrate your downfall some time later," he tweeted.

Mehta said it's important for those who don't come from a film family to not force themselves to fit in.

"Just be authentic, follow your heart and stop seeking acceptance from anybody. Your connection should be with your art, your craft and with your audience. Nothing else matters. Over the years you will succeed, you will stumble.

"But remember that nothing is more important than you. Look after yourself. And know that you matter. The world is much bigger and wiser than what you perceive. So are opportunities. If you stay they will be yours. Lots of love. Never lose heart," the filmmaker wrote.

Celebrity hairstylist-turned-director Sapna Bhavnani claimed that Rajput's battle with mental health was out in the open and yet the industry chose to look the other way.

"It’s no secret Sushant was going through very tough times for the last few years. No one in the industry stood up for him nor did they lend a helping hand. To tweet today is the biggest display of how shallow the industry really is. No one here is your friend," she wrote on Twitter.

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Agencies
July 11,2020

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

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News Network
June 16,2020

Mumbai, Jun 16: In the wake of Sushant Singh Rajput's death, veteran actor Deepti Naval has opened up about her struggle with depression and suicidal thoughts in the early 90s.

Naval shared a poem that she wrote during her struggle with depression on her Facebook page after paying tributes to Rajput, who was found hanging in his Bandra apartment on Sunday at the age of 34.

According to a police official, Mumbai Police found out during the probe that the actor was under medication for depression

"Dark days these... So much has been happening - mind has come to a point of stillness... Or rather numbness. Today I feel like sharing a poem I wrote back in the years when I was fighting depression, anxiety, suicidal thoughts - Yes, fighting... and like how," Naval wrote.

The 68-year-old actor made her debut with Shyam Benegal's 1978 "Junoon" and went on to feature in films like "Chashme Buddoor", "Ankahee", "Mirch Masala", Saath Saath among others in the 80s.

Naval's poem, titled "Black Wind", begins by describing how anxiety engulfs a person.

"Anxiety grips me with both hands, spiked claws dig deep into my soul I gasp for breath and stagger around sharp corners of my single bed.."

In the poem, Naval talks about fighting suicidal thoughts and depression, describing it as a "ghoulish lust" she won't succumb to.

"The telephone rings... no, it stops...God damn! Why don't anyone speak? A voice, Just a human voice In this shameless, pitiless Abyss of the night - gloom deepens into darkness, turns purple I feel dark inside."

The actor ends by writing that she will survive the night, its "deathly design" and fight.

"The world's a snake pit, so let it be! I dare the devil to get the better of me! Deepti Naval, Night of July 28, 1991."

In an interview with PTI last year, Naval had mentioned how acting assignments started to thin in the late 90s and as a "serious actor" it was "devastating" to be ignored.

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