Even more than three years after demonetisation and all-out efforts to make most transactions through electronic, cash is still king, as it thrives in a digital India, said fintech start-up Paytm founder Vijay Sekhar Sharma.
"While cashless economy is not possible in India, less cash economy will be in the future. Less cash is the only solution, not the elimination of cash," Sharma told IANS in an interview after unveiling an all-in-one payment gateway on Tuesday.
Asserting that it would take 5-10 years for India to make the transition to digital payments from the traditional mode of cash, Sharma, 41, said the e-payment industry benefitted more from the November 8, 2016 note ban and withdrawal of old Rs 1,000 and Rs 500 denominations.
"I think it (demonetisation) helped the industry despite lack of specific help. But the world has changed since then. It is about the scale of distribution of merchants that is what is propelling digital payments," said Sharma.
Most of the cash not only came back into circulation, but also remains as the mode of payment for the majority due to its convenience for the people used to such transactions.
Expounding Paytm's zero service charge, Sharma said the strategy is sustainable as it leads to acquiring more customers and merchants, enabling newer business opportunities.
Paytm also does not levy a service charge to small merchants for its payments services, unlike organised players like Uber.
"Though there is a monetisation model, the merchants who are small shopkeepers, become our financial services customers as they open a bank account, which is profitable."
Paytm secured a Payments Bank license from the Reserve Bank of India to offer a savings bank account, Rupay debit card and money transfer services.
"We are banking on payment services acquiring customers and merchants who avail banking, lending, insurance, wealth and software services like billing software and business ledger software services eventually," Sharma noted.
The mobile first bank services include zero balance and zero digital transaction charge accounts.
"Basically, payments, cloud, commerce and financial services are a cohort we follow. So, payments is our customer as well as merchant acquisition. If it breaks even, we are happy because other line items make more money, he affirmed.
Noting that in a market like India, one cannot price services at a premium unlike in a developed country like the US, the billionaire businessman said a consumer in a developing country would not be able to afford such a hefty charge.
Forbes ranked Sharma as India's youngest billionaire in 2017, with a net worth of $2.1 billion.
While several countries operate on the model of higher service charges, Sharma said newer business models have to be discovered in India, as customer lifecycle value is accounted for more stages than in other nations.
Asked about an upscale retailer like Zara not giving a wallet payment option during its recent end of season sale in Bengaluru, Sharma said Paytm was addressing such hiccups with its all-in-one payment solutions.
"It's an opportunity, because if the retailer has our all-in-one point of sale machine, where in they enter the amount, it shows both the Quick Response code (QR) and card payment options," he observed.
Sharma compared older swiping payment machine to feature phones and modern ones to feature-rich smartphones.
"If you notice, they look like feature phones and the modern day card machine is more a smartphone like. You can add the smatphone components, which can add the features," reiterated Sharma.
Though Paytm's all-in-one QR point of sale machine integrates the billing system, its chief executive said it was not ideal to have an independent QR feature.
Paytm has 16 million strong merchant user base, which Sharma aims to raise to 26 million base in the next one year.
Sharma has launched in this tech city an all-in-one payment gateway and Paytm Business Payments solution, which enable digital payments through multiple methods for small and medium enterprises (SMEs) and an Android point of sale machine.
With the new gateway solution, collecting digital payments through multiple methods can be achieved seamlessly while Paytm Business Payments solution enables automated vendor payments, including employee salaries and customer refunds among others.
The One97 Communications-owned Paytm aims to help SMEs streamline and digitise their business activities using its new solutions, which enhance the overall efficiency of both accepting and making payments.
Paytm has a data bank of over 200 million saved cards and bank accounts, a feature which enables partner apps to shorten transaction times and propel faster conversions while using the all-in-one payment gateway.
Complementing the two solutions, Sharma also launched an all-in-one Android point of sale machine, which can accept payments through all forms such as cards, wallets, UPI apps and even cash.
The device has a QR code that supports all contact and contactless payments, coming with integrated billing software customized solutions for different sectors such as catering, ticketing, parking and others.
The handheld Android device is equipped with an in-built printer, scanner and can also generate bills.
Valued at $16 billion, Paytm is not alone in the fiercely competitive Indian fintech space where a dozen players like PhonePe, MobiKwik, Kotak 811 and deep pocketed international giants Google Pay and Amazon Pay are in the fray.
Comments
After all these sufferings,it pains a section of us,common peole still support demonetisation !
What was supposed to be a surgical strike against tax cheats and counterfeit currency became an attack on a large informal economy that ran almost entirely on cash. The hardships caused by a shortage of new legal tender, and the rush to deposit old 500 and 1,000 rupee ($15.40) notes in bank accounts before the Dec. 31 deadline, took a heavy toll. More than 100 people died in bank and ATM queues, although it's impossible to confirm if the deaths from heart failure or exhaustion were directly a result of demonetization.
I Will donate one rope to hang him.
@Truth Teller - I share your views 100%
Honestly, i am not sure what is there to like about Congress! Besides all the scams running to several thousand crores and losing face in the international scene (thanks to Kalmadi) they have played religion & caste politics for decades for vote bank ruining the country. For the first time after independence perhaps there is some move towards honesty, improving infrastructure, education and cleanliness. Why some continue to hate Modi is just beyond me if you truly love this country. Rahul is bad news for India unless they find someone else who can be like Modi - hardworking & with a vision to change.
Honesty is incompatible with the amassing of a large fortune - Mahatma Gandhi
Modiji is the true and honest man after Gandhi
Demonetization in India was a war against dishonesty and it is a movement against corruption.This exercise has brought an awareness to the people not to make wealth dishonestly.Majority of the people wanted honest system in India and supported the Government's initiative on demonetization.
I am a hardworking sincere person. I earn for a living and to support my family, because of demonetization me and my family suffered without any cause. This man freezes our transactions to a minimum of 2000 and what not. Who was he to do it, By law it is not permissible unless a person is held guilty by law agencies.
Because of one man 100 innocent died standing in queue. How come once company made 160000 times profit during demonetization, Where is the black money, what happened to panama papers. These statistics have to shown after demonetization. Even now they are misleading crores of people with data not important to Aam Admi.
Dinesh Gundu will soon be under police custody
Nobel prize winner praised Modi for demonetisation and digital India and later he confessed he told wrong after knowing that Modi banned old 100&500 notes and implemented 2000 rupees notes..
I can say Modi is the best intelligent person in the world. And he should get business man of the year award.
Because,
1. Modi made huge benefit to Paytm (paytm ceo didnt do this much profit for his company)
2. Modi made profit to the private agency which made/maintaning aadhar things.
3. Modi made profit to Jio
4. Modi made profit to big companies by implementing demonetisation and GST (same time it affected badly on small scale retailer shop)
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