Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
If hindus start eating beef based on this, then price will increase 2-3 times more than today's rate....very bad....
Chaddis eating beef sukka as well.
Dear YOGESH...
Please carefully read the below verse from BG and ponder on it. Also REFLECT on y BG mentioned this here.
Bhagavad Gita 7:20
Those whose INTELLIGENCE has been stolen by MATERIAL DESIRES surrender onto Demigods (Besides TRUE GOD) and follow the particular rules and regulations of WORSHIP according to their own natures...
I think U should not worship the idols and statues instead worship the TRUE GOD who is formless (NA TASYA PRATIMA ASTI). This is the TRUTH and U should follow the BG on this too...
Those who don't eat non veg. Should replace their pointed teeth to flat teeth.
Less intelligent people always want to imitate God and there activities without knowing the proper fact and reason behind the activities.
Like lord Shiva once consumed POISON. Can any ordinary human do this ,No. So we should not try to imitate God. But We should always follow the instructions given by them. God has given enough instructions through his word in BHAGAVAD Gita and other scripture. Where he instructed to offer him only four type of eatable things i.e. Leaf, Flower, Fruit and water and consume it. This is why, we should always try to follow God's instructions carefully rather than imitating his activity.
So what......and who gave you the list of God's diet......why don't you request your Hindu people to close now the restaurants which serves non veg......they will throw you in garbage....better be silent....
instead of looking at the fact and trying to know the TRUTH ,,, some cheddis are already blaming him blindly... when in fact intelligent will look for the truth.
Sita kidnapped When laxman was busy in hunting deer for their lunch. This story clearly tells about their love for meat.
Very well said. If entire hindus studies their scripture they will become non-vegetarian and stops idol worship without any delay.
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