Students should know how to market themselves, Chetan Bhagat

Agencies
February 22, 2018

Kolkata, Feb 22: Popular author Chetan Bhagat feels scoring high percentage in board examinations is not enough, students should also know how to market themselves.

The author was speaking at a session on the 'Impact of Digital Co-creation in Business Revolution' organised by an engineering college here yesterday.

"Can the guy who scores good marks but cannot communicate get a job?" the 'Five Point Someone' writer asked.

Advising the students that they should know how to market themselves, he said, "Americans are good at marketing, they are the best at marketing."

Sharing his insights on education, the author of many best-sellers such as 'The 3 Mistakes of My Life' and '2 States' said, there is a need to change the present education system to enable the students to connect their knowledge with real life.

Students must have read in history books that Vasco Da Gama came to India in 1498, Bhagat said.

"Questions came in examinations, we answered and got marks. But then what? It was never taught in schools how Vasco Da Gama established links with the local people in that age of zero network connectivity," he said.

"Nor did we try to know as we were just happy to get those 2 marks for the answer that Vasco Da Gama had arrived in India in 1498," he said.

The author, also a motivational speaker, said he believes that hard work can take people to places.

If the students want success, they should realise that their approach to life should be "Each pain I weather will pave my path (for success)," he said.

Bhagat told the audience, "If you really want to be successful, don't think life is without a struggle."

Bhagat, who has also penned scripts for several Bollywood films, said, "Just think about Salman Khan who does two-hour workout daily to look and stay fit. Considering that he can take it easy after attaining so much success and fame, it is inspiring to see how he struggles and works hard."

The writer of several paperbacks including 'One Night at the Call Centre' called upon the young generation to study, work and then have fun at the spare time. An IIT-Delhi and IIM-Ahmedabad alumnus, Bhagat had a high-profile banking job for 11 years. He quit his investment banking career in 2009, to focus on writing.

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Agencies
May 15,2020

Kolkata, May 15: Veteran Bengali author Debesh Roy, who was conferred the Sahitya Akademi award for his novel 'Teesta Parer Brittanto', died at a private hospital in Kolkata on Thursday, his family members said.

Roy was 84 and he is survived by his son. His wife had died earlier.

He was admitted to the hospital near his residence at Baguihati, in the eastern fringes of the city, on Wednesday after having symptoms like sodium potasium imbalance, sugar problem and breathing problem, his family members said.

He suffered a massive cardiac arrest and died at 10.50 PM.

A regular contributor to a number of Bengali dailies, he was a staunch critic of the attacks on liberals by in the country in recent times and attended protest meetings despite his failing health.

He was born in Pabna in present-day Bangladesh on December 17, 1936. He had five decades of career as a writer.

Besides Teesta Parer Britanta', he will be remembered for books like Borisaler Jogen Mondal , Manush Khun Kore Keno and Samay Asamayer Brittanto . His first book was Jajati.

His last rites will be performed tomorrow.

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Agencies
May 20,2020

In a bid to help struggling small businesses in Covid-19 times, Facebook has introduced Shops to help set up a single online store for customers to access on both Facebook and Instagram.

While Facebook Shops is being rolled out from Wednesday, the company will introduce Instagram Shop, a new way to discover and buy products in Instagram Explore, this summer, starting in the US.

The social networking giant also announced that it will invest in features across its family of apps to inspire people to shop and make buying and selling online easier.

"Creating a Facebook Shop is free and simple. Businesses can choose the products they want to feature from their catalogue and then customise the look and feel of their shop with a cover image and accent colours that showcase their brand," Facebook said in a statement late Tuesday.

Any seller, no matter their size or budget, can bring their business online and connect with customers wherever and whenever it's convenient for them.

People can find Facebook Shops on a business' Facebook Page or Instagram profile, or discover them through stories or ads.

"From there, you can browse the full collection, save products you're interested in and place an order — either on the business' website or without leaving the app if the business has enabled checkout in the US," informed the company.

Last month, Facebook announced $40 million in grants for 10,000 small businesses in the US to help them get through these challenging time.

The grants will go to small businesses in 34 locations where Facebook employees live and work.

The company said that in Facebook Shops, users will be able to message a business through WhatsApp, Messenger or Instagram Direct to ask questions, get support, track deliveries and more.

In the future, they will be able to view a business' shop and make purchases right within a chat in WhatsApp, Messenger or Instagram Direct.

Later this year, Facebook will add a new shop tab in the navigation bar, so people can get to Instagram Shop in just one tap.

Facebook said it is making it easier to shop for products in real time.

Soon, sellers, brands and creators will be able to tag products from their Facebook Shop or catalogue before going live and those products will be shown at the bottom of the video so people can easily tap to learn more and purchase.

"We're starting to test this with businesses on Facebook and Instagram, and we'll roll it out more broadly in the coming months," said the company.

Facebook is also working with partners like Shopify, BigCommerce, WooCommerce, ChannelAdvisor, CedCommerce, Cafe24, Tienda Nube and Feedonomics to support small businesses.

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Agencies
June 13,2020

The Brazilian government said that the Amazon rainforest witnessed deforestation of a record 829 sq km in May, the highest monthly level since 2015.

On Friday, the National Institute for Space Research (INPE) said that deforestation in the Amazon increased by 91 sq km compared to the same period last year, reports Xinhua news agency.

Between January and April, destruction of the forest by illegal loggers and ranchers rose 55 per cent, or a total of 1,202 sq km was wiped out, it said.

The Real-time Deforestation Detection system, a federal project created to monitor human activity in the Amazon, alerted authorities to the increase in the rate of destruction of the rainforest.

A recent study by the Amazon Environmental Research Institute (IPAM) warned that deforestation in 2020 could reach 11,900 sq km if the pace of May, June, and July follows the historical average.

Deforestation in the region has soared since President Jair Bolsonaro took office last year, according to conservation groups.

He has argued that more farming and mining in protected areas of the forest were the only way to lift the region out of poverty.

Bolsonaro's environmental policies have been widely condemned but he has rejected the criticism, saying Brazil remains an example for conservation.

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