Tatas' Land Rover only Indian-owned brand in world's top 100

October 12, 2014

London, Oct 12: Tata group's Land Rover has forayed into an elite club of world's 100 most valuable brands as the only Indian-owned entity, while iconic Apple has retained its top slot with nearly USD 119 billion valuation.

Land RoverLand Rover, an iconic British car brand owned by Indian conglomerate Tatas, has been ranked 91st with a brand value of USD 4.47 billion and is one of the five new entrants on this annual list compiled by leading brand consultancy Interbrand.

Apple -- maker of iPhone mobiles, Mac computers, iPad tablets and iPod music players among others -- is followed by Google on the second position (USD 107 billion). These are the only two with brand values in excess of USD 100 billion.

While Land Rover is the only Indian-owned entity on the list, there are at least six other brands ranked among top 100 that are part of the entities run by Indian-origin CEOs.

These include Satya Nadella-led Microsoft (5th with brand value of USD 61 billion), Indra Nooyi-led Pepsi (24th; USD 19 billion), Shantanu Narayen-led Adobe (77th; USD 5.3 billion) and Ajay Banga-led MasterCard (88th; USD 4.7 billion).

Ivan Menezes-led British drinks giant Diageo, which also owns majority stake in India's largest alcoholic beverage manufacturer United Spirits, also has two portfolio brands -- Smirnoff (34th; USD 13 billion) and Johnnie Walker (86th; USD 4.8 billion) -- on the top 100 list.

Land Rover has been ranked higher than many big global brands like FedEx, Huawei, Heineken, Pizza Hut, BOSS, Nokia, Gap and Nintendo.

"Exemplifying British engineering and expertise in the SUV category, the iconic British brand (owned by TATA of India) has invested heavily in product creation, facility, and infrastructure," Interbrand said.

The leading brand consultancy further noted that "with 115 awards across its car range (led by Range Rover with 55 awards), Land Rover is finally getting the recognition it deserves and has improved its J D Power scores significantly."

"With the customer at the heart of the company, a clear focus and significant investment in improving design and quality, and demonstrating world-class technology and innovation, Land Rover is fully equipped to experience accelerating success in the forthcoming Age of You," Interbrand added.

Among top-ten, Apple and Google are followed by Coca-Cola, IBM, Microsoft, GE, Samsung, Toyota, McDonald's and Mercedes Benz.

Apple's brand value increased 21 per cent year-on-year, while for Google it was 15 per cent and for Coca Cola it was 3 per cent.

To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries, Interbrand said.

It must have a significant presence in Asia, Europe, and North America, as well as broad geographic coverage in emerging markets.

Moreover, the brand must have a public profile and awareness across the world's major economies.

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Agencies
February 29,2020

Ahmedabad, Feb 29: The presence of two feral pigeons onboard a GoAir flight at the airport in Ahmedabad in Gujarat created a flutter among the amused passengers, even though the avian surprise did not lead to any untoward incident or delay in the flight.

The incident took place on Friday when the passengers were boarding the Ahmedabad-Jaipur flight.

"Two pigeons had found their way inside the flight G8 702 while the passengers were boarding," an airline statement said on Saturday.

"The crew immediately shooed away the birds. The flight took off at its scheduled time at 5 p.m.," it added.

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Agencies
February 5,2020

San Francisco, Feb 5: After a German artist, Simon Weckert, demonstrated how he "hacked" Google Maps with 99 smartphones and a wagon to create "virtual traffic jams" on the streets of Berlin, Google responded to the incident saying it "appreciates" creative use of maps.

Admitting that it has not quite cracked travelling by wagon, the tech giant also hinted that it might use cases like this to improve how its maps work.

"We appreciate seeing creative uses of Google Maps like this as it helps us make maps work better over time," 9to5Google quoted a Google spokesperson as saying.

In a YouTube video, Weckert showed that he put 99 smartphones with Google Maps onto a small wagon cart and then wheeled that cart around various streets in Berlin, including outside the Google office, Android Authority reported on Monday.

The smartphones "apparently fooled Google Maps" into thinking that there was a high concentration of users on those streets.

Because the second-hand phones were in a cart, Maps was further tricked into believing that the traffic was slow-moving.

As a result, the navigation app started showing virtual traffic jams by turning green streets to red in the online navigational tool, showcasing how digital technology can have a real impact on the real world.

"Traffic data in Google Maps is refreshed continuously thanks to information from a variety of sources, including aggregated anonymised data from people who have location services turned on and contributions from the Google Maps community," the Google spokesperson said.

"We've launched the ability to distinguish between cars and motorcycles in several countries including India, Indonesia and Egypt, though we haven't quite cracked travelling by wagon," the statement added. After a German artist, Simon Weckert, demonstrated how he "hacked" Google Maps with 99 smartphones and a wagon to create "virtual traffic jams" on the streets of Berlin, Google responded to the incident saying it "appreciates" creative use of maps.

Admitting that it has not quite cracked travelling by wagon, the tech giant also hinted that it might use cases like this to improve how its maps work.

"We appreciate seeing creative uses of Google Maps like this as it helps us make maps work better over time," 9to5Google quoted a Google spokesperson as saying.

In a YouTube video, Weckert showed that he put 99 smartphones with Google Maps onto a small wagon cart and then wheeled that cart around various streets in Berlin, including outside the Google office, Android Authority reported on Monday.

The smartphones "apparently fooled Google Maps" into thinking that there was a high concentration of users on those streets.

Because the second-hand phones were in a cart, Maps was further tricked into believing that the traffic was slow-moving.

As a result, the navigation app started showing virtual traffic jams by turning green streets to red in the online navigational tool, showcasing how digital technology can have a real impact on the real world.

"Traffic data in Google Maps is refreshed continuously thanks to information from a variety of sources, including aggregated anonymised data from people who have location services turned on and contributions from the Google Maps community," the Google spokesperson said.

"We've launched the ability to distinguish between cars and motorcycles in several countries including India, Indonesia and Egypt, though we haven't quite cracked travelling by wagon," the statement added.

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  • Coastaldigest.com reserves the right to delete or block any comments.
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  • Please use a genuine email ID and provide your name to avoid reject.
Agencies
April 4,2020

Kozhikode, Apr 4: In a bid to maintain the lockdown amid COVID-19 outbreak, Police in Kozhikode is monitoring the situation using drone cameras and making sure that people are not breaking the law.

The police have so far arrested 41 persons who were out on a morning walk on Saturday during the lockdown in the backdrop of coronavirus outbreak.

The SHO of Town South Police Station informed that the accused were later released on bail.
At least 295 cases have been reported in the state so far.

Talking about COVID-19 testing, State Health Minister KK Shailaja told media: "Nine labs are conducting polymerase chain reaction (PCR) tests in Kerala. We've received 2000 rapid test kits and will start rapid tests from tomorrow. If a person tests positive in rapid test, we need to confirm it with PCR test."

The total number of COVID-19 positive cases in India climbed to 3072 on Saturday, according to Ministry of Health and Family Welfare.

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