Tatas' Land Rover only Indian-owned brand in world's top 100

October 12, 2014

London, Oct 12: Tata group's Land Rover has forayed into an elite club of world's 100 most valuable brands as the only Indian-owned entity, while iconic Apple has retained its top slot with nearly USD 119 billion valuation.

Land RoverLand Rover, an iconic British car brand owned by Indian conglomerate Tatas, has been ranked 91st with a brand value of USD 4.47 billion and is one of the five new entrants on this annual list compiled by leading brand consultancy Interbrand.

Apple -- maker of iPhone mobiles, Mac computers, iPad tablets and iPod music players among others -- is followed by Google on the second position (USD 107 billion). These are the only two with brand values in excess of USD 100 billion.

While Land Rover is the only Indian-owned entity on the list, there are at least six other brands ranked among top 100 that are part of the entities run by Indian-origin CEOs.

These include Satya Nadella-led Microsoft (5th with brand value of USD 61 billion), Indra Nooyi-led Pepsi (24th; USD 19 billion), Shantanu Narayen-led Adobe (77th; USD 5.3 billion) and Ajay Banga-led MasterCard (88th; USD 4.7 billion).

Ivan Menezes-led British drinks giant Diageo, which also owns majority stake in India's largest alcoholic beverage manufacturer United Spirits, also has two portfolio brands -- Smirnoff (34th; USD 13 billion) and Johnnie Walker (86th; USD 4.8 billion) -- on the top 100 list.

Land Rover has been ranked higher than many big global brands like FedEx, Huawei, Heineken, Pizza Hut, BOSS, Nokia, Gap and Nintendo.

"Exemplifying British engineering and expertise in the SUV category, the iconic British brand (owned by TATA of India) has invested heavily in product creation, facility, and infrastructure," Interbrand said.

The leading brand consultancy further noted that "with 115 awards across its car range (led by Range Rover with 55 awards), Land Rover is finally getting the recognition it deserves and has improved its J D Power scores significantly."

"With the customer at the heart of the company, a clear focus and significant investment in improving design and quality, and demonstrating world-class technology and innovation, Land Rover is fully equipped to experience accelerating success in the forthcoming Age of You," Interbrand added.

Among top-ten, Apple and Google are followed by Coca-Cola, IBM, Microsoft, GE, Samsung, Toyota, McDonald's and Mercedes Benz.

Apple's brand value increased 21 per cent year-on-year, while for Google it was 15 per cent and for Coca Cola it was 3 per cent.

To be included in Best Global Brands, a brand must be truly global, having successfully transcended geographic and cultural boundaries, Interbrand said.

It must have a significant presence in Asia, Europe, and North America, as well as broad geographic coverage in emerging markets.

Moreover, the brand must have a public profile and awareness across the world's major economies.

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Agencies
January 7,2020

Washington, Jan 7: Facebook will ban deepfake videos ahead of the US elections but the new policy will still allow heavily edited clips so long as they are parody or satire, the social media giant said Tuesday.

Deepfake videos are hyper-realistic doctored clips made using artificial intelligence or programs that have been designed to accurately fake real human movements.

In a blog published following a Washington Post report, Facebook said it would begin removing clips that were edited--beyond for clarity and quality--in ways that "aren't apparent to an average person" and could mislead people.

Clips would be removed if they were "the product of artificial intelligence or machine learning that merges, replaces or superimposes content onto a video, making it appear to be authentic," the statement from Facebook vice-president Monika Bickert said.

However, the statement added: "This policy does not extend to content that is parody or satire, or video that has been edited solely to omit or change the order of words."

US media noted the new guidelines would not cover videos such as the 2019 viral clip -- which was not a deepfake -- of House Speaker Nancy Pelosi that appeared to show her slurring her words.

Facebook also gave no indication on the number of people assigned to identify and take down the offending videos, but said videos failing to meet its usual guidelines would be removed, and those flagged clips would be reviewed by teams of third-party fact-checkers -- among them AFP.

The news agency has been paid by the social media giant to fact-check posts across 30 countries and 10 languages as part of a program starting in December 2016, and including more than 60 organisations.

Content labeled "false" is not always removed from newsfeeds but is downgraded so fewer people see it -- alongside a warning explaining why the post is misleading.

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Agencies
January 3,2020

Giving each and every app access to personal information stored on Android smartphones such as your contacts, call history, SMS and photos may put you in trouble as bad actors can easily use these access to spy on you, send spam messages and make calls anywhere at your expense or even sign you up for a premium "service", researchers from cybersecurity firm Kaspersky have warned.

But one can restrict access to such information as Android lets you configure app permissions. 

Giving an app any of these permissions generally means that from now on it can obtain information of this type and upload it to the Cloud without asking your explicit consent for whatever it intends to do with your data.

Therefore, security researchers recommend one should think twice before granting permissions to apps, especially if they are not needed for the app to work. 

For example, most games have no need to access your contacts or camera, messengers do not really need to know your location, and some trendy filter for the camera can probably survive without your call history, Kaspersky said. 

While decision to give permission is yours, the fewer access you hand out, the more intact your data will be.

Here's what you should know to protect your data.

SMS: An app with permission to send and receive SMS, MMS, and WAP (Wireless Application Protocol) push messages, as well as view messages in the smartphone memory will be able to read all of your SMS correspondence, including messages with one-time codes for online banking and confirming transactions.

Using this permission, the app can also send spam messages in your name (and at your expense) to all your friends. Or sign you up for a premium "service." You can see and conrol which apps have these rights by going to the settings of your phone.

Calendar: With permission to view, delete, modify, and add events in the calendar, prying eyes can find out what you have done and what you are doing today and in the future. Spyware loves this permission.

Camera: Permission to access the camera is necessary for the app to take photos and record video. But apps with this permission can take a photo or record a video at any moment and without warning. Attackers armed with embarrassing images and other dirt on you can make life a misery, according to Kaspersky.

Contacts: With permission to read, change, and add contacts in your address book, and access the list of accounts registered in the smartphone, an app can send your entire address book to its server. Even legitimate services have been found to abuse this permission, never mind scammers and spammers, for whom it is a windfall.

This permission also grants access to the list of app accounts on the device, including Google, Facebook, and many other services.

Phone: Giving access to your phone means permission to view and modify call history, obtain your phone number, cellular network data, and the status of outgoing calls, add voicemail, access IP telephony services, view numbers being called with the ability to end the call or redirect it to another number and call any number.

This permission basically lets the app do anything it likes with voice communication. It can find out who you called and when or prevent you from making calls (to a particular number or in general) by constantly terminating calls. 

It can eavesdrop on your conversations or, of course, make calls anywhere at your expense, including to pay-through-the-nose numbers, Kaspersky warned.

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Agencies
March 21,2020

The World Health Organisation (WHO) on Saturday launched a Health Alert on WhatsApp where over 1.5 billion users can ask questions and they will be provided with reliable information about new coronavirus 24/7.

This will also serve government decision-makers by providing the latest numbers and situation reports, WhatsApp said in a statement.

To contact the WHO Health Alert, save the number +41 79 893 1892 in phone contacts, and then simply text the word 'Hi' in a WhatsApp message to get started.

The service responds to a series of prompts and will be updated daily with the latest information.

"You can also visit the WhatsApp Coronavirus Information Hub at whatsapp.com/coronavirus," and click on the WHO link on the homepage to open up a chat with the WHO Health Alert if you have WhatsApp installed," said the micro-blogging platform.

The WHO Health Alert will provide official information on topics such as how to protect yourself from infection, travel advice, and debunking new coronavirus myths.

The service is initially launching in English but will be available in all six languages within the coming weeks (English, Arabic, Chinese, French, Russian and Spanish.)

"Digital technology gives us an unprecedented opportunity for vital health information to go viral and spread faster than the pandemic. We are proud to have partners like Facebook and WhatsApp, that are supporting us in reaching billions of people with important health information," said Dr Tedros Adhanom Ghebreyesus, Director-General of the WHO.

The WHO Health Alert is the latest official NGO or government helpline to become available on WhatsApp, joining the Singapore Government, The Israel Ministry of Health, the South Africa Department of Health, and KOMINFO Indonesia.

Earlier this week, WhatsApp, in partnership with the World Health Organization, UNICEF, and UNDP, launched the WhatsApp Coronavirus Information Hub. The hub offers general tips and resources for users around the world to reduce the spread of rumours and connect with accurate health information.

WhatsApp also announced a $1 million grant to the International Fact Checking Network to support fact-checking for the #CoronaVirusFacts Alliance.

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