Taxies in Dubai to promote Kerala Tourism

August 7, 2016

Thiruvananthapuram, Aug 7: With the onset of the outbound tourism season in the Middle East, Kerala Tourism has rolled out a promotional campaign in Dubai targeting Arab travellers and showcasing the state's backwaters and waterfalls on taxis plying in the bustling metropolis.

TourismAs many as 200 Kerala-branded taxis will ferry the message of 'A Faraway Land Four Hours Away'– with eye-catching visuals featuring hill stations, backwaters, waterfalls and also Ayurvedic therapies –- through the streets of Dubai, the throbbing heart of the UAE, an official release said here today.

The campaign will see the cabs take to the streets sporting wrappings aimed to promote the state's Monsoon getaways, offering respite from the sizzling Arabian summer.

"Apart from the favourable climate, the relative proximity and excellent air connectivity between Kerala and the cities of Middle East make it easier to attract holiday makers to the state," Tourism Principal Secretary V Venu said.

"Dubai, being the hub for air travel in the region, was the logical choice of location for the marketing campaign. The exposure and footfalls gained by Kerala will bear this out," he said.

The campaign, inspired by the previous highly successful branding efforts on London taxis and the Mumbai metro, will run till August 15.

Besides serving to augment Kerala's destination pull, it was an acknowledgment of the growing importance of the Middle East outbound tourist market, the world's fastest-growing segment with a nine per cent rise in outbound trips in 2015, the release said.

Arab tourists are also the biggest spenders. Kerala received more than one lakh visitors from the region in 2015, with some 20,506 tourists from UAE alone.

The majority came from Saudi Arabia with 51,149 Saudi nationals visiting last year, while Oman accounted for 18,763 footfalls, it said.

"As the holiday season in the Middle East coincides with the Monsoon season here, Kerala is well-positioned to benefit from the influx of travellers looking to trade in the sizzle and dust for cooler climes and greener pastures, Kerala Tourism Director U V Jose said.

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Agencies
March 8,2020

Consumer watchdog Which? has claimed that more than one billion Android phones and tablets are vulnerable to hackers as they no longer supported by security updates.

According to the research report, the most at-risk phones are any that run Android 4 or older and those smartphones running Android 7.0 which can not be updated are also at risk.

Based on data from Google analysed by Which?, two in five android device users around the world are no longer receiving the important updates. Currently, those devices are unlikely to have issues, but the lack of security leaves them open to attack.

"It is very concerning that expensive Android devices have such a short shelf life before they lose security support, leaving millions of users at risk of serious consequences if they fall victim to hackers," Kate Bevan editor Which? said in a statement.

"Google and phone manufacturers need to be upfront about security updates with clear information about how long they will last and what customers should do when they run out. The government must also push ahead with planned legislation to ensure manufacturers are far more transparent about security updates for smart devices and their impact on consumers," Kate added.

Android phone released around 2012 or earlier, including popular models like the Samsung Galaxy S3 and Sony Xperia S, are particularly at risk to hackers.

Which? has made suggestions to Android users on what to consider if they have an older phone that may be at risk.

Any Android device which is more than two years old, check whether it can be updated to a newer version of the operating system. If it is on an earlier version than Android 7.0 Nougat, try to update via Settings> System>Advanced System update.

In case a user is not able tto update the phone, the device could be at risk of being hacked if it is running a version of Android 4 or lower.

A user also need to be careful about downloading apps outside the Google Play store and should also install a mobile anti-virus via an app.

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Agencies
February 29,2020

Ahmedabad, Feb 29: The presence of two feral pigeons onboard a GoAir flight at the airport in Ahmedabad in Gujarat created a flutter among the amused passengers, even though the avian surprise did not lead to any untoward incident or delay in the flight.

The incident took place on Friday when the passengers were boarding the Ahmedabad-Jaipur flight.

"Two pigeons had found their way inside the flight G8 702 while the passengers were boarding," an airline statement said on Saturday.

"The crew immediately shooed away the birds. The flight took off at its scheduled time at 5 p.m.," it added.

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Agencies
January 12,2020

Washington D.C., Jan 12: A recent study has claimed that people end up wasting almost an entire day when they take a vacation.

This can happen while standing in a queue or searching for places to visit, people do not keep a count of the time they have actually utilised during the trip. As a result, they end up doing much lesser activities than they originally had planned.

According to a recent report in Fox News, the study has also shared the fact that people try to justify time waste with planning and scheduling activities whereas the truth is that these things can be done well ahead to save time during the trip.

The average time waste according to the study commissioned by Sykes Holiday Cottages also said the people taking a seven days' trip waste a minimum of 17-and-a-half hours to figure out various factors.

But there are other causes involved as well. When one visits any crowded location, the real-time spent to enjoy the location is lesser than the time spent on reaching and trying to get involved. For instance, if one visits an amusement park, the activities take lesser time than the preparatory and other phases.

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