Techie turned agriculturist Yathish Shetty’s online-portal for farmers

Chetana Nayak K
February 9, 2019

Considering the benefits brought by online platform to retailers, this techie-turned farmer’s portal not only brings organic produce directly to the consumers, but also claims to increase farmers profitability by doing away with 'middle-men'.

Having been employed in IT firms for close to a decade, Yathish Shetty Bondala says that he yearned to get back to farming. "I come from a agrarian background, so farming has always been my passion. Having learnt of the benefits of organic farming from my father, I was always keen on promotion of such crops,” Yathish said.

Followed by the demise of his father Padmanabha Shetty, Yathish in 2015 decided to quit from his job at Hewlett Packard (HP) and returned back to his native to continue farming only for self-satisfaction, he says. “We are able to raise high-quality yields of Pineapple, Tapioca, Drumsticks, Cucumber, Basella alba (Basale Soppu). We even took-up Beekeeping and were able to harvest honey aswell. All this by using only organic methods of cultivation and manure” he says.

However, during the course of interaction with other farmers in the locality, Yathish realised that unlike his venture, the other farmers were not able to get good returns for similar kind of produce. Having resided in big cities like Bengaluru himself, Yathish says he knew of urbanites preference to organic crops over their chemical based counterpart, so it was a bit puzzling. Soon, Yathish realised that gullible farmers were victims of middle-men or brokers, who used to misguide the producers with price, weighing, and demand pattern of the consumers. “There was absolute lack of transparency in the marketing process, the expectation of the middle-men from the farmers crops were very high, but they paid in a unfair manner and always walked away with Lion’s share of the income,” Yathish says.

In consultation with his Techie wife Shridevi D N and cousin Rajath Shetty, the trio initially launched a Whatsapp in 2016, ‘Tulu Nadu Organic Producers’ and aggregate the list of farmers and sellers (No Middlemen/Brokers). But in a matter of a year, the membership of the total participants drastically increased, Yathish and his team soon realised that they had to accommodate direct transaction and they had to evolve to a website to channelize the trade in a systematic manner. Subsequently on May 2018, they soon started the a portal https://www.localfarmers.in/ for collective marketing.

“We have kept a simple interface, where information of agricultural products are displayed, some of them in Kannada aswell. Here the farmer have the option of fixing the price, including the transportation expense and all the other relevant details. The buyers of both individuals or wholesale can choose and order online” the 33-year old says.

The selected product can be paid via Unified Payment Interface (UPI) interface and at present is available for delivery at South Bengaluru, Dakshina Kannada  and Udupi district. “We will map other areas for supply soon,” Yathish says. .

The site also has displayed few home-made products like Halwa, Paneer, spices (without preservatives) and farm products like Ghee, Honey, Fruits, compost are available. Alternatively, the names of the retailers and their local establishments are also displayed, the customers can directly purchase from the store. “The customers are not charged for displaying the product, but if the products is sold through the site, a processing fee of 2.5%-5% is charged. But if their transaction is offline, they have no commitment to us,” Yathish says.

Further the agro-based food aggregation site is awaiting approval of Food Safety and Standards Authority of India (FSSAI) soon for displaying other variants of home-made products.

For now close 50 locals farmers, including from Dakshina Kannada, Kasargod, Udupi district have listed their produce and its ‘organic-stalls’ have already been featured at IT campuses such as Infosys, local parks and trade-fairs, that has generated a lot of enthusiasm.

In its pipeline, the self-funded venture plans to provide certification and training for farmers in computers, digital marketing tools and keep them abreast with the best practices of organic farming.

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Ram Puniyani
June 29,2020

In Minneapolis, US an African American, George Floyd lost his life as the white policeman, Derek Chauvin, caught hold of him and put his knee on his neck. This is a technique developed by Israel police. For nine long minutes the knee of the while policeman was on the neck of George, who kept shouting, I can’t breathe.

Following this gruesome murder America erupted with protests, ‘Black lives matter’. The protestors were not just African Americans but also a large section of whites. Within US one police Chief apologized for the act of this. In a touching gesture of apology the police force came on its knees. This had reverberations in different parts of the World.

The act was the outcome of the remnants of the racial hatred against blacks by the whites. It is the hatred and the perceptions which are the roots of such acts of violence. What was also touching that the state of democracy in US is so deep that even the police apologized, the nation, whites and blacks, stood up as a sensitive collective against this violence.

US is not the only country where the brutal acts of violence torment the marginalized sections of society. In India there is a list of dalits, minorities and adivasis who are regularly subjected to such acts. But the reaction is very different. We have witnessed the case of Tabrez Ansari, who was tied to the pole by the mob and beaten ruthlessly. When he was taken to police station, police took enough time to take him to hospital and Tabrez died.

Mohsin Sheikh, a Pune techie was murdered by Hindu Rashtra Sena mob, the day Modi came to power in 2014. Afrazul was killed by Shambhulal Regar, videotaped the act released on social media. Regar believed that Muslims are indulging in love Jihad, so deserve such a fate. Mohammad Akhlaq is one among many names who were mob lynched on the issue of beef cow. The list can fill pages after pages.

Recently a young dalit boy was shot dead for the crime of entering a temple. In Una four dalits were stripped above waste and beaten mercilessly. Commenting on this act the Union Minister Ramvilas Paswan commented that it is a minor incident. Again the list of atrocities against dalits is long enough. The question is what Paswan is saying is the typical response to such gruesome murders and tortures. In US loss of one black life, created the democratic and humane response. In India there is a general silence in response to these atrocities. Some times after a good lapse of time, the Prime Minister will utter, ‘Mother Bharati has lost a son’. Most of the time victim is blamed. Some social groups raise their voice in some fora but by and large the deafening silence from the country is the norm.

India is regarded as the largest democracy. Democracy is the rule of law, and the ground on which the injustices are opposed. In America though the present President is insensitive person, but its institutions and processes of democratic articulations are strong. The institutions have deepened their roots and though prejudices may be guiding the actions of some of the officers like the killer of George, there are also police officers who can tell their President to shut up if he has nothing meaningful to say on the issue. The prejudices against Blacks may be prevalent and deep in character, still there are large average sections of society, who on the principles of ‘Black lives matter’. There are large sections of vocal population who can protest the violation of basic norms of democracy and humanism.

In India by contrast there are multiple reasons as to why the lives of Tabrez Ansari, Mohammad Akhlaq, Una dalit victims and their likes don’t matter. Though we claim that we are a democracy, insensitivity to injustices is on the rise. The strong propaganda against the people from margins has become so vicious during last few decades that any violence against them has become sort of a new normal. The large populace, though disturbed by such brutalities, is also fed the strong dose of biases against the victims. The communal forces have a great command over effective section of media and large section of social media, which generates Hate against these disadvantaged groups, thereby the response is muted, if at all.

As such also the process of deepening of our democracy has been weak. Democracy is a dynamic process; it’s not a fixed entity. Decades ago workers and dalits could protest for their rights. Now even if peasants make strong protests, dominant media presents it as blocking of traffic! How the roots of democracy are eroded and are visible in the form where the criticism of the ruling dispensation is labelled as anti National..

Our institutions have been eroded over a period of time, and these institutions coming to the rescue of the marginalized sections have been now become unthinkable. The outreach of communal, divisive ideology, the ideology which looks down on minorities, dalits and Adivasis has risen by leaps and bounds.

The democracy in India is gradually being turned in to a hollow shell, the rule of law being converted in to rule of an ideology, which does not have faith in Indian Constitution, which looks down upon pluralism and diversity of this country, which is more concerned for the privileges of the upper caste, rich and affluent. The crux of the matter is the weak nature of democracy, which was on way to become strong, but from decades of 1980s, as emotive issues took over, the strength of democracy started dwindling, and that’s when the murders of the types of George Floyd, become passé. One does complement the deeper roots of American democracy and its ability to protect the democratic institutions, which is not the case in India, where protests of the type, which were witnessed after George Floyd’s murder may be unthinkable, at least in the present times. 

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News Network
May 1,2020

Bengaluru, May 1: Karnataka government has assigned State Nodal Officers after the Ministry of Home Affairs (MHA) order regarding the inter-state movement of stranded migrant workers, tourists, pilgrims and students during the lockdown period.

The Nodal officers have also been appointed for coordination with 11 different states.

In an order issued on Thursday, Karnataka Government wrote, "To facilitate smooth and orderly movement of persons across State borders as per SOPs, the undersigned, in the exercise of powers conferred under the Disaster Management Act, 2005, and in the capacity as Chairman, State Executive Committee, hereby appoint the following officers as Nodal officers to coordinate with Nodal Officers of States/Union Territories (UTs) mentioned against their names."

Dr Rajkumar Khatri, IAS and Arun Jeji Chakravarthy, IPS will be overall in charge of the movement of stranded people from outside States/UTs to Karnataka.

N Manjunatha Prasad, IAS and P S Sandhu, IPS will be overall in charge of the movement of stranded people from Karnataka to other States/UTs.

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News Network
March 26,2020

Mumbai, Mar 26 : A 28-year-old man was arrested for allegedly killing his younger brother for stepping out of their home during the COVID-19 lockdown in the western suburb of Kandivali, police said on Thursday.Rajesh Laxmi Thakur killed his younger brother Durgesh after the latter stepped out of the house despite repeated warnings about the lockdown on Wednesday night, an official from Samta Nagar police station said.

The deceased, who was working in a private firm in Pune, had returned home following the coronavirus scare, he said.When Durgesh got back home after his outing, the accused and his wife shouted at him and a heated argument ensued, following which the accused attacked him with a sharp object, the official said.The victim was rushed to a nearby hospital where he was declared dead on arrival, he said, adding that a case of murder has been registered against the accused.

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