Techie turned agriculturist Yathish Shetty’s online-portal for farmers

Chetana Nayak K
February 9, 2019

Considering the benefits brought by online platform to retailers, this techie-turned farmer’s portal not only brings organic produce directly to the consumers, but also claims to increase farmers profitability by doing away with 'middle-men'.

Having been employed in IT firms for close to a decade, Yathish Shetty Bondala says that he yearned to get back to farming. "I come from a agrarian background, so farming has always been my passion. Having learnt of the benefits of organic farming from my father, I was always keen on promotion of such crops,” Yathish said.

Followed by the demise of his father Padmanabha Shetty, Yathish in 2015 decided to quit from his job at Hewlett Packard (HP) and returned back to his native to continue farming only for self-satisfaction, he says. “We are able to raise high-quality yields of Pineapple, Tapioca, Drumsticks, Cucumber, Basella alba (Basale Soppu). We even took-up Beekeeping and were able to harvest honey aswell. All this by using only organic methods of cultivation and manure” he says.

However, during the course of interaction with other farmers in the locality, Yathish realised that unlike his venture, the other farmers were not able to get good returns for similar kind of produce. Having resided in big cities like Bengaluru himself, Yathish says he knew of urbanites preference to organic crops over their chemical based counterpart, so it was a bit puzzling. Soon, Yathish realised that gullible farmers were victims of middle-men or brokers, who used to misguide the producers with price, weighing, and demand pattern of the consumers. “There was absolute lack of transparency in the marketing process, the expectation of the middle-men from the farmers crops were very high, but they paid in a unfair manner and always walked away with Lion’s share of the income,” Yathish says.

In consultation with his Techie wife Shridevi D N and cousin Rajath Shetty, the trio initially launched a Whatsapp in 2016, ‘Tulu Nadu Organic Producers’ and aggregate the list of farmers and sellers (No Middlemen/Brokers). But in a matter of a year, the membership of the total participants drastically increased, Yathish and his team soon realised that they had to accommodate direct transaction and they had to evolve to a website to channelize the trade in a systematic manner. Subsequently on May 2018, they soon started the a portal https://www.localfarmers.in/ for collective marketing.

“We have kept a simple interface, where information of agricultural products are displayed, some of them in Kannada aswell. Here the farmer have the option of fixing the price, including the transportation expense and all the other relevant details. The buyers of both individuals or wholesale can choose and order online” the 33-year old says.

The selected product can be paid via Unified Payment Interface (UPI) interface and at present is available for delivery at South Bengaluru, Dakshina Kannada  and Udupi district. “We will map other areas for supply soon,” Yathish says. .

The site also has displayed few home-made products like Halwa, Paneer, spices (without preservatives) and farm products like Ghee, Honey, Fruits, compost are available. Alternatively, the names of the retailers and their local establishments are also displayed, the customers can directly purchase from the store. “The customers are not charged for displaying the product, but if the products is sold through the site, a processing fee of 2.5%-5% is charged. But if their transaction is offline, they have no commitment to us,” Yathish says.

Further the agro-based food aggregation site is awaiting approval of Food Safety and Standards Authority of India (FSSAI) soon for displaying other variants of home-made products.

For now close 50 locals farmers, including from Dakshina Kannada, Kasargod, Udupi district have listed their produce and its ‘organic-stalls’ have already been featured at IT campuses such as Infosys, local parks and trade-fairs, that has generated a lot of enthusiasm.

In its pipeline, the self-funded venture plans to provide certification and training for farmers in computers, digital marketing tools and keep them abreast with the best practices of organic farming.

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News Network
March 28,2020

Bengaluru, Mar 28: Sun Tsu, in 'The Art of War' speaks of a skilful general who can subdue his enemy without any fighting. This constitutes the ultimate triumph which is referred to as stratagem. Today, we would need one such when we are faced with the '21-day corona challenge' for India.
Nearly four weeks back, Dr Jyothsna Rao, Dr Gururaj Rao and I sat across the OPD in the afternoon at HCG Bengaluru discussing our ongoing cancer immunology research. While on this topic, we drifted into the discussion on the coronavirus. During this engaging discussion, we wondered the similarity of the enigma between the virus and cancer. I paused to ask Dr Jyothsna and Dr Guru - how we wish we could do something against this virus.
Dr Jyothsna is a PhD from NCBS and had worked under Dr Ralph Steinman, physician and researcher from Rockefeller University, who won the Nobel Prize for his discovery of the dendritic cell and its role in adaptive immunity in 2011. Dr Gururaj is a molecular and cell biologist who did his PhD at the Chapel Hill, University of North Carolina and is the Director of iCrest.
Jyothsna while hearing our perplexing conversation on the covid intervened, "Yes, surely. I think we should take a break from cancer and focus on the innate and adaptive immunity role in COVID-19."
Thus began this sincere attempt to relook the human immune system from the eyes of the COVID-19.
We have 10 types of immune cells at the least which are widely dispersed in millions across the body. When our body is invaded by a foreign organism (bacteria, fungi or virus), these cells work with each other to destroy the invader.
Now, the question is - how do the immune cells talk to each other? They use small-molecule substances called cytokines (cyto means cells; kine means movement). There are many cytokines that are involved in work on the immune system. The most relevant for viruses are interferons.
Interferons (IFN) as the name reflects have an ability to interfere with the viral activity and stop their multiplication. These specialised signal proteins are released by our cells in response to a viral attack to forewarn other cells. They help build the antiviral proteins within the cells to kill the virus as it tries to invade the new cells.
Historically, interferons are a group of cytokines known to be potent antiviral agents against viruses and a hallmark cytokine induced by the host upon viral infections. Interferons possess unique immunoregulatory activities and are signature cytokines released by (TH1) T immune cells, which are crucial in viral infections.
As the outbreak of COVID-19 grapples us, an urgent need for finding strategies to combat the virus is growing. Coronaviruses (CoVs) are a group of RNA viruses. In patients infected with coronavirus, it was indicated that the activation of the IFN does not occur until 48 hours post-infection. Thus the delayed IFN-related antiviral response by the healthy cells leads to coronavirus evade the immune response.
Numerous studies have presented the success in defeating CoVs by the direct administration of IFNs. In a combination as a concoction, it was shown to synergistically inhibit the virus replication in vitro.
Moreover, it is understood that the earlier induction of IFNs in children although they have a less developed immune system could be the reason behind the children being least affected.
The key to success in reducing the disease fatality might be the stimulation of the immune responses to trigger IFN production at the very early stages of the disease, which might be done through the administration of IFN. Despite the evidence for the efficacy of IFNs in treating CoV-induced infections, the proper dosing and ideal timing for such interventions needs to be verified in clinical trials.
For the later stages of the diseases in advance stages where patients are on ventilator and have developed respiratory distress, we propose to utilise the mesenchymal cells derived from donor bone marrow that have been known to treat acute respiratory syndrome. Mesenchymal cells are known to possess anti-inflammatory activity and thus used often in autoimmune diseases.
With this scientific background, we have activated T cells from healthy donors, in a cGMP facility at iCrest - HCG hospital with an enriched cocktail of cytokines rich in Interferons. Injections of this cocktail we believe will result in a surge of cytokines in the body of the infected person and will boost his ability to fight the virus in the early phases. We are in the initial phases of this study and hope to be ready in the coming weeks with meaningful data on its potential utility.
Currently, it awaits government approvals (Union and state) and we have applied to central drugs authority for their initial evaluation and further directions.
As my Guru often expounded the philosophy of 'Seva' - the goal of education is knowledge, the end goal of knowledge is service. In this attempt to serve our fellow humans at this brink of unprecedented crisis, medical fraternity stands with you and promises to do our best for your safety.
We assure to exhaust every bit of our spirit in this fight against coronavirus. We have lost the sight of shores and travelled thus far, but that is the mandatory first step to cross the ocean. Are we going to succeed in this battle, is something only time will answer. 

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News Network
May 18,2020

Bengaluru, May 18: Indian food delivery startup Swiggy said on Monday it would lay off 1,100 employees, or nearly 14% of its workforce, to cut costs, as a weeks-long nationwide lockdown to curb the coronavirus outbreak hits demand for online food ordering.

The company, backed by South African internet giant Naspers, also said it will scale down adjacent businesses and has already shut several of its cloud kitchens - facilities that only cater to takeaway orders - temporarily or permanently.

“The core food delivery business has been severely impacted and will stay impacted over the short term, but is expected to start growing again after that,” said Sriharsha Majety, co-founder and chief executive at Bengaluru-based Swiggy.

Swiggy, one of India’s best known startups, is among many that are laying off employees and reshaping their business in response to the COVID-19 pandemic, which has forced 1.3 billion Indians indoors and crippled business.

India is currently under a two-month lockdown, and though several curbs are being eased, public places such as restaurants remain closed, hurting restaurants themselves as well as companies such as Swiggy and main rival Zomato.

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News Network
May 12,2020

Shivamogga, May 12: Roopa Praveen Rao, an expectant mother and a nurse at a hospital in Shivamogga's Karnataka, has chosen to continue to serve the patients amid the ongoing COVID-19 crisis.

Rao who hails from Gajanuru village is nine months pregnant and works at Jayachamarajendra Government Hospital as a nurse.

She travels every day to Thirthahalli taluk to attend to the patients at the hospital.

"The taluk hospital is surrounded by many villages, people need our service. My seniors had asked me to take leave but I want to serve people. I work six hours a day," she told news agency.

She added that Chief Minister B S Yediyurappa too called her up and appreciated her dedication and suggested that she should take rest.

Rao is one of the many frontline COVID-19 warriors who have been risking their lives to ensure that everyone stays safe as the country fights the coronavirus.

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