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Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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Agencies
August 2,2020

Mumbai, Aug 2: Oscar-winning director Alfonso Cuaron has come aboard as an executive producer on filmmaker Chaitanya Tamhane's movie The Disciple. The Marathi feature is set to represent India at the 77th edition of the Venice Film Festival. It will be screened in the Competition section of the prestigious film gala.

The movie, which is Tamhane's follow-up to his National Award-winning feature Court, has also been selected for 2020 Toronto International Film Festival's official line-up.

"I met Chaitanya through a mentorship program where I had the opportunity to watch his very superb debut film, Court  I was immediately impressed by his sense of cinema and fearless confidence to tell stories.

"He was part of most of Roma's process and I jumped to the opportunity to be part of the process of his second film The Disciple. I believe Chaitanya is one of the most important new voices of contemporary cinema," Cuaron said in a statement.

Tamhane said he is honoured to have Cuaron aboard the film.

"It’s a bit surreal and an incredible honour for me to have one of the most recognised and acclaimed filmmakers in the world be part of 'The Disciple'. In some ways, this validation from Alfonso Cuaron is even more," he added.

The Disciple, a 127-minute long feature, stars Aditya Modak, Arun Dravid, Sumitra Bhave, and Kiran Yadnyopavit. It has been produced by “Sir” actor Vivek Gomber through his Zoo Entertainment Pvt. Ltd.

The Disciple marks Tamhane’s return to Venice after he won the Best Film - Orizzonti and Lion of the Future award for Court in 2014.

Court, a poignant commentary on India's judicial system, also won the National Film Award for Best Feature Film in 2015 and was India's official entry for the Best Foreign Film at the 2016 Oscars.

Endeavor Content will sell North American rights and New Europe Film Sales boards the film as an international sales agent.

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News Network
March 12,2020

Chennai, Mar 12: Superstar Rajinikanth on Thursday clarified that he never aspired to become the Chief Minister of Tamil Nadu and said his plans for politics include different heads for his prospective party and a possible government headed by it.

In his first official press conference since December 31, 2017, when he announced to take the political plunge, the veteran star also said he planned to appoint as CM, an educated youth who was compassionate and had self-respect.

With a two-leadership system for party and the government, the former would act as an "opposition" to highlight issues and would not even hesitate to "remove", apparently the head of the government, if it fails to perform, he said.

His prospective party would focus on including a substantial amount of youngsters in the age group of below 45 years while the rest would comprise retired judges and IAS and IPS officials among others.

"I myself would reach out to them and invite them," to join him, the 69-year-old actor said.

Contrary to expectations, he however, did not make a concrete statement on floating his party but called for an "uprising" by youth, after which he would make his formal political entry.

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Agencies
July 25,2020

Mumbai, Jul 25: Movie theatres have been shuttered for months due to the coronavirus pandemic in the country, but the Information and Broadcasting Ministry has now recommended that the Union Home Ministry allow cinema halls to reopen in August. 

I&B Secretary Amit Khare indicated this at a close-door industry interaction with the CII Media Committee on Friday. He said Home Secretary Ajay Bhalla at the Home Ministry would take the final call.

Khare said that he has recommended that cinema halls may be allowed to reopen all over India as early as August 1, or at the latest, around August 31.

The formula suggested is that alternate seats in the first row and then the next row be kept vacant, and proceeding in this fashion throughout.

Khare said that his ministry's recommendation takes into consideration the two metre social distancing norm, but tweaks it gently to two yards instead. The Home Ministry, however, still has to revert on the recommendation.

Cinema owners, present in the interaction, however, pushed back and said this formula is unwise and merely running films at 25% auditorium capacity is worse than keeping the cinemas shut.

The attendees at the meet included media CEOs like N.P. Singh of Sony, Sam Balsara (Madison), Megha Tata, (Discovery), Gaurav Gandhi (Amazon Prime), Manish Maheshwari (Twitter), S. Sivakumar (Bennett Coleman and Co Ltd), and K Madhavan, Star & Disney, and also Chairman, CII Media Committee.

The OTT platforms present, including Gandhi of Amazon Prime, did not push back. Some Bollywood producers, notably those of Amitabh Bachchan's Gulabo Sitabo, have posted their movies on OTT, rather than live out the lockdown uncertainty.

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