Tourism Dept's Short Film On Kashmir Takes Social Media By Storm

Agencies
September 25, 2017

Srinagar, Sept 25: Within a few hours of its release, a promotional film by Tourism Department in Kashmir, to counter the negative perception about the Valley, has taken the social media by a storm.

The film has drawn over 1.6 million views in less than 48 hours after its release.

The five-minute film titled 'Warmest Place on Earth' has also been shared by Bollywood celebrities like Karan Johar, Imtiaz Ali and Alia Bhatt.

The lyrics of the background song in the film have been written by 2009 UPSC topper Shah Faesal.

The video, released by Chief Minister Mehbooba Mufti on Saturday, has drawn more than 1.6 million views on the official page of the state's tourism department alone in less than 48 hours.

It has also been watched by about 40,000 people on YouTube, while also shared widely on Twitter and Instagram.

Interestingly, Mufti also took to Twitter to share the short film in her first tweet ever.

The new campaign is drawing a huge response from people across various social media platforms.

"It was much needed, should have come before but better late than never," Director Tourism Kashmir, Mehmood Shah told PTI, adding there has been an enormous response to the short film ever since its release.

Let us hope it helps in attracting tourists to the Valley, he said.

Many celebrities have joined the tourism department in promoting the destination on social media.

Filmmaker Karan Johar shared the film on Twitter writing "The beauty and warmth of Kashmir."

Actress Alia Bhatt said the film truly captures the essence of Kashmir. "This short film truly captures the essence of Kashmir!!! The warmest place on earth! Please watch!" she tweeted.

Netizens appreciated the short film, with several of them narrating their own experiences of visiting Kashmir.

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News Network
June 2,2020

Kolkata, Jun 2: Artistes of the Bengali film industry are trying to get the best out of their creative side amid the lockdown, with many of them giving shape to innovative concepts and ideas to hook the audience.

A short film 'Grub Ne Bana Di Jodi', with RJ-actor Mir Afsar Ali in the lead, transcends boundaries to bring couples from around the world together on one platform, as they engage in discussions on food and culture.

The shot-at-home film, directed by Satrajit Sen, has Ali giving couples tasks to test their culinary skills.

"This is the time to try new concepts and that, too, without the usual technical support. There is no box office pressure, and people can take their own sweet time to watch the film on YouTube," he said.

Actor Vikram Chatterjee, who recently completed the shoot of 'Pabitra Puppies', a web series about seven friends bonding over video games, said it was an "altogether different experience" with no crew to assist him at home.

"The shooting process was complicated but we had a lot of fun. I was in Mumbai when the lockdown was imposed.

Coordinating with the director and other cast members wasn't easy, but this phase has taught us how to overcome challenges," Chatterjee said.

The series, also starring Sohini Sarkar and Saayoni Ghosh, will be streaming on Hoichoi soon.

Director Shieladitya Moulik's third outing on YouTube, amid the lockdown, has garnered good reviews.

The short film 'Eye Candy' tells the story of a blind couple who had been finding ways to connect with each other.

"I wanted to talk about long-distance relationships, and the problems faced by couples in the midst of the COVID-19 crisis, but not without a twist. I hope the viewers enjoy the short," Moulik said.

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News Network
May 11,2020

Mumbai, May 11: Model-cum-actress Poonam Pandey was on Sunday booked by Mumbai Police for violating the coronvirus-induced lockdown norms, an official said.

An FIR was registered against Panedy and a person accompanying her by the Marine Drive Police.

She was found roaming in her high-end car at Marine Drive without any reason, he said.

"A case has been registered against Pandey and Sam Ahmad Bombay (46) under sections 269 (Negligent act likely to spread infection of a disease dangerous to life) and 188 (Disobedience of order duly promulgated by public servant) of the Indian Penal Code (IPC) and under provisions of the National Disaster Act," senior police inspector Mrityunjay Hiremath said.

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Agencies
July 20,2020

Los Angeles, Jul 20: Hollywood stars Robert Downey Jr and Tom Holland have joined their "Avengers: Endgame" co-star Chris Evans in sending sweet messages to a young boy who saved his sister from a dog attack.

Six-year-old Bridger saved his four-year-old sister on July 9 by standing between her and a charging dog.

According to Nicole Noel Walker, his aunt, the child received 90 stitches after getting bitten by the canine.

After Walker reached out to the Avengers team through an Instagram post, Evans, in a video message, promised to send Bridger, an avid Avengers fan, "an authentic Captain America shield".

Now the 'Iron-Man' star promised he will gift Bridger something "special" on his next birthday.

"Bridger, you're a rockstar. I hear (Captain America) sent a shield your way. I'm gonna do one better, you call me on your next birthday. I got something special for you. By the way, that's a promise. A promise beats a shield," Downey Jr said.

Holland, meanwhile, spoke to Bridger on a video call and invited him to come to the sets of the next "Spider-Man" film.

"If you ever want to come to set and hang out, and see the Spider-Man suit up close, and hang out with us, you're always welcome. I want to say you are so brave, mate. We are all so proud of you, and your little sister is so lucky to have someone like you," he added.

Other Marvel stars Mark Ruffalo and Brie Larson, Hollywood star Anne Hathaway, "The Flash" series stars Grant Gustin and Robbie Amell also praised Bridger's bravery.

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