Twitter admits using email IDs, phone numbers of users for targeted ads

Agencies
October 9, 2019

In yet another privacy breach, Twitter has admitted that its users who provided email addresses or phone numbers for better security like two-factor authentication (2FA) on the platform were served with targeted ads.

The personal data "may have inadvertently been used for advertising purposes, specifically in our Tailored Audiences and Partner Audiences advertising system," the micro-blogging platform said in a statement late Tuesday.

Twitter does not know how many of its users were impacted by this. It has 139 million average monetizable daily active users (mDAUs) as of Q2, 2019.

"We're very sorry this happened and are taking steps to make sure we don't make a mistake like this again," said the company.

Two-factor authentication adds an additional layer of security to the authentication process by making it harder for hackers to gain access to your accounts.

"Tailored Audiences" is a version of an industry-standard product that allows advertisers to target ads to customers based on the advertiser's own marketing lists (like email addresses or phone numbers they have compiled).

"Partner Audiences" allows advertisers to use the same "Tailored Audiences" features to target ads to audiences provided by third-party partners.

"When an advertiser uploaded their marketing list, we may have matched people on Twitter to their list based on the email or phone number the Twitter account holder provided for safety and security purposes. This was an error and we apologize," said Twitter.

The company, however, claimed no personal data was ever shared externally with its partners or any other third parties.

"We have addressed the issue that allowed this to occur and are no longer using phone numbers or email addresses collected for safety or security purposes for advertising," Twitter added.

It's the latest in a series of security lapses at Twitter in the past year.

Last year, the micro-blogging platform asked its 336 million users to change their passwords across its services after it discovered a bug that stored passwords in plain text in an internal system.

Hackers in August this year broke into Twitter CEO Jack Dorsey's account and posted a flurry of rogue tweets, including racial slurs.

The micro-blogging platform said that it secured Dorsey's account which became victim of 'SIM swapping' or 'SIM jacking' where a mobile number is transferred to a new SIM card.

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Agencies
March 8,2020

New Delhi, Mar 8: In order to spread awareness, a special COVID-19 mobile phone caller tune was launched by all telecom operators with basic infection prevention messages played when a caller dials-out, Ministry of Health and Family Welfare said on Saturday.

"In order to spread awareness about COVID-19, a special COVID-19 mobile phone caller tune was launched by all telecom operators. Over 117.2 crore subscribers of BSNL, MTNL Reliance Jio, Airtel and Vodafone-Idea are being progressively reached out to through SMSs and Call Backs," Ministry of Health and Family Welfare said in a press statement.

"As many as 52 laboratories are now operational across the country for testing the COVID-19 virus. An additional 57 laboratories have been provided with Viral Transport Media and swabs for sample collection," the statement added.

India has 39 confirmed cases of deadly coronavirus so far. The disease has caused deaths of 3200 people globally. 

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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Agencies
March 18,2020

Thiruvananthapuram, Mar 18: To raise awareness about protective measures against coronavirus, Kerala Police released a dance video on the State Police Media Centre's Facebook page promoting the washing of hands, here on Tuesday.

In the video, the police officers were seen dancing to the tunes of Kalakkatha from the Malayalam action-drama thriller Ayyappanum Koshiyum while demonstrating the right technique for washing hands.

The video gained over 27,000 likes and over 2,400 comments and more than 33,000 netizens shared the video.

The video has received a positive response with users congratulating Kerala Police for the initiative.

"Congrats Kerala police media for this kind of initiative," one user commented on Facebook. Another user thanked the police in the comments section saying, "Super super thanks to KL (Kerala) police."

The number of people who have tested positive for the coronavirus in Kerala is 25.

The total number of confirmed COVID-19 cases in India has reached 147, including 122 Indians and 25 foreign nationals, said the Ministry of Health and Family Welfare earlier today.

Globally, the virus has infected more than 184,000 people and killed more than 7500, as per the data available on the World Health Organisation website.

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