Twitter"s subscription model for "TweetDeck" could start at $19.99

March 24, 2017

Mar 24: Twitter is exploring a paid subscription model for TweetDeck for professionals, including journalists, marketers, etc. In this model, they will be offered an ad-free experience along with more data insights and analysis around their tweets. Details about the new paid plan were first tweeted out by Andrew Tavani on his Twitter account (@andrewtavani).

twiiter-reu-1Tavani has put out detailed screenshots, which give a glimpse of what this premium plan of TweetDeck looks like. Twitter has also confirmed it is conducting a survey with some of these users to figure out how this is received.

According to Tavani"s tweets, Twitter is looking at the idea of a monthly subscription fee in the survey, which is around $19.99. The list of features includes, the ability to manage multiple Twitter accounts across team members, an ad-free experience, and analysis for understanding topics and conversations on Twitter. It will work on both desktop and mobile.

A Twitter spokesperson issued this statement, “Twitter is conducting a survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people"s Twitter experience and to better inform our product investment decisions, and we"re exploring several ways to make Tweetdeck even more valuable for professionals.”

It is clearly aimed at news professionals, given how Twitter is still a popular medium for discussing news events, and even for breaking news. Features also include: exclusive news alerts and summaries, content management tools such as bookmarks, to-do-lists and "save for later". Twitter will also offer these professionals the ability to create custom audience lists based on interest, region, etc.

For Twitter, which is struggling with revenue and user base, this could be a new source of revenue model. While Facebook has steadily gained favour as the preferred platform for publishers, Twitter still has a host of issues, which it has been trying to fix.

The "survey" by Twitter says this paid feature will let customers get “advanced audience insights & analytics,” along with alerts and trends. The paid model of TweetDeck will have a customisable dashboard, where all of this data will be represented.

For Twitter, the paid model could be a way of giving its premium customers some sense of the kind of content and conversations being shared on the platform. Whether this paid model will prove to be indispensable to its customers, remains to be seen.

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Agencies
March 3,2020

Facebook on Monday launched a new consumer marketing campaign in India titled 'More Together'. India is the first country in the Asia Pacific region where such a campaign is being rolled out.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

It is also the first time that Facebook is rolling out a 'high decibel campaign of this stature in India', the company said in a statement.

"India is at the heart of Facebook and one of our focus areas this year is to tell the exciting story of a service that is deeply embedded in the fabric of India," said Ajit Mohan, Vice President and Managing Director, Facebook India.

The campaign would have multiple campaigns over the next few weeks in eight languages and the one will be set in the context of Holi.

Facebook in 2019 introduced a new company logo to further distinguish the company from the Facebook app.

The company recently announced the appointment of Avinash Pant as the Marketing Director for India operations, to drive the consumer marketing efforts across the family of apps.

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Agencies
January 26,2020

New Delhi, Jan 26: Google on Sunday marked India's 71st Republic Day by dedicating a doodle illustrating the country's rich cultural heritage that permeates and unites the diverse nation.

From its world-famous landmarks like the Taj Mahal and India Gate, to the wide array of fauna such as its national bird (the Indian peafowl), to classical arts, textiles, and dances, the doodle, designed by Singapore-based artist Meroo Seth, brings together the rich cultural heritage of the country.

Republic Day marks the completion of India's transition towards becoming an independent republic after its constitution came into effect. The governing document had taken nearly three years of careful deliberation to finalise, and its eventual enactment was joyfully celebrated across the country.

While the Constitution was adopted by the Indian Constituent Assembly on 26 November 1949, it came into effect on January 26 -- a day when Declaration of Indian Independence (Purna Swaraj) was proclaimed by the Indian National Congress back in 1929, as opposed to the Dominion status offered by the British Regime.

Festivities embody the essence of diversity found in one of the world's most populous nations, celebrated over a three-day period with cultural events displaying national pride.

Last year's doodle on Republic Day, designed by artist Reshidev RK, had featured Rashtrapati Bhavan in the background along with a display of the country's iconic monuments and heritage.

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Agencies
June 16,2020

Paris, Jun 16: Increasing numbers of readers are paying for online news around the world even if the level of trust in the media, in general, remains very low, according to a report published Tuesday.

Around 20 percent of Americans questioned said they subscribed to an online news provider (up to four points over the previous year) and 42 percent of Norwegians (up eight points), along with 13 percent of the Dutch (up to three points), compared with 10 percent in France and Germany.

But between a third and a half of all news subscriptions go to just a few major media organisations, such as the New York Times, according to the annual Digital News Report by the Reuters Institute.

Some readers, however, are also beginning to take out more than one subscription, paying for a local or specialist title in addition to a national news source, the study's authors said.

But a large proportion of internet users say nothing could convince them to pay for online news, around 40 percent in the United States and 50 percent in Britain.

YouGov conducted the online surveys of 40 countries for the Reuters Institute in January, with 2,000 respondents in each.

Further surveys were carried out in six countries in April to analyse the initial effects of COVID-19.

The health crisis brought a revival of interest in television news -- with the audience rising five percent on average -- establishing itself as the main source of information along with online media.

Conversely, newspaper circulation was hard-hit by coronavirus lockdown measures.

The survey found trust in the news had fallen to its lowest level since the first report in 2012, with just 38 percent saying they trusted most news most of the time.

However, confidence in the news media varied considerably by country, ranging from 56 percent in Finland and Portugal to 23 percent in France and 21 percent in South Korea.

In Hong Kong, which has been hit by months of sometimes violent street protests against an extradition law, trust in the news fell 16 points to 30 percent over the year.

Chile, which has had regular demonstrations against inequality, saw trust in the media fall 15 percent while in Britain, where society has been polarised by issues such as Brexit, it was down 12 points.

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