Twitter"s subscription model for "TweetDeck" could start at $19.99

March 24, 2017

Mar 24: Twitter is exploring a paid subscription model for TweetDeck for professionals, including journalists, marketers, etc. In this model, they will be offered an ad-free experience along with more data insights and analysis around their tweets. Details about the new paid plan were first tweeted out by Andrew Tavani on his Twitter account (@andrewtavani).

twiiter-reu-1Tavani has put out detailed screenshots, which give a glimpse of what this premium plan of TweetDeck looks like. Twitter has also confirmed it is conducting a survey with some of these users to figure out how this is received.

According to Tavani"s tweets, Twitter is looking at the idea of a monthly subscription fee in the survey, which is around $19.99. The list of features includes, the ability to manage multiple Twitter accounts across team members, an ad-free experience, and analysis for understanding topics and conversations on Twitter. It will work on both desktop and mobile.

A Twitter spokesperson issued this statement, “Twitter is conducting a survey to assess the interest in a new, more enhanced version of Tweetdeck. We regularly conduct user research to gather feedback about people"s Twitter experience and to better inform our product investment decisions, and we"re exploring several ways to make Tweetdeck even more valuable for professionals.”

It is clearly aimed at news professionals, given how Twitter is still a popular medium for discussing news events, and even for breaking news. Features also include: exclusive news alerts and summaries, content management tools such as bookmarks, to-do-lists and "save for later". Twitter will also offer these professionals the ability to create custom audience lists based on interest, region, etc.

For Twitter, which is struggling with revenue and user base, this could be a new source of revenue model. While Facebook has steadily gained favour as the preferred platform for publishers, Twitter still has a host of issues, which it has been trying to fix.

The "survey" by Twitter says this paid feature will let customers get “advanced audience insights & analytics,” along with alerts and trends. The paid model of TweetDeck will have a customisable dashboard, where all of this data will be represented.

For Twitter, the paid model could be a way of giving its premium customers some sense of the kind of content and conversations being shared on the platform. Whether this paid model will prove to be indispensable to its customers, remains to be seen.

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Agencies
July 11,2020

Citing the current dismal aviation scenario, Air India is terminating the services of trainee cabin crew and cabin crew by withdrawing the offer of employment of those who were under training.

As per sources, the new crew and trainee pilots might reduce contracts from five years to one year. Sources said Air India is terminating 1,200 crew and employees who are more than 55-yr-old including 190 trainee pilots.

In a letter reviewed by IANS, Air India has informed an applicant who had been selected as cabin crew in August 2019 subject to successful completion of training.

"On behalf of Air India we would like to thank you for the interest shown by you in joining our organization. However, in view of the current aviation scenario, it would not be possible for Air India to impart any further training to you for engaging your services," the company said.

"In view of the above reasons, which are beyond the control of the company, it has been decided to discontinue your training arrangements and dispense with the offer of engagement with immediate effect. The bank guarantee furnished by you at the time of joining is returned herewith," Air India told the cabin crew.

"Once again on behalf of Air India we thank you for your cooperation and trust that you will appreciate the circumstances under which we are constrained to discontinue the training arrangements," the carrier said.

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Agencies
June 26,2020

Facebook will introduce a new notification screen on its platform that will warn users if the article they are about to share is over 90 days old, the company announced on Thursday.

“We’re starting to globally roll out a notification screen that will let people know when news articles they are about to share are more than 90 days old,” Facebook wrote in a blog post.

The social media platform had previously introduced a context button in 2018 that provides information about the sources of articles in the News Feed. Building upon that, the new feature will inform users about the timeliness of the article.

“To ensure people have the context they need to make informed decisions about what to share on Facebook, the notification screen will appear when people click the share button on articles older than 90 days, but will allow people to continue sharing if they decide an article is still relevant,” Facebook said.

The social media giant stated that timeliness is important in understanding the context of an article and curbing the spread of misinformation on the platform.

“News publishers, in particular, have expressed concerns about older stories being shared on social media as current news, which can misconstrue the state of current events. Some news publishers have already taken steps to address this on their own websites by prominently labelling older articles to prevent outdated news from being used in misleading ways,” Facebook added.

Apart from this, the platform will also be testing a similar notification screen for information related to the global Covid-19 pandemic. The notification screen will provide information about the source of the link shared in a post if the link is related to information on Covid-19. It will also direct people to its previously introduced Covid-19 information centre for “authoritative” health information, it said.

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Agencies
July 13,2020

New Delhi, Jul 13: The Telecom Regulatory Authority of India (TRAI) has blocked Bharti Airtel's Platinum and Vodafone Idea's RedX premium plans that offer faster data speeds and priority services to customers as both the plans were violating net neutrality norms.

The telecom watchdog has asked Bharti Airtel to explain within seven days how such a similar plan being launched does not violate the rules of net neutrality.

Vodafone Idea's RedX plan has been in the market since November 2019. They made some modifications in May 2020 and the Bharti Airtel was soon going to launch a similar plan.

According to TRAI, the higher speed for premium customers discriminate against others and violates net neutrality.

Responding to TRAI's move, Airtel spokesperson said: "We are passionate about delivering the best network and service experience to all our customers. This is why we have a relentless obsession to eliminate faults and have been consistently recognised by international agencies as the best network in terms of speed, latency and video experience."

"At the same time, we want to keep raising the bar for our post-paid customers in terms of service and responsiveness. This is an ongoing effort at our end," the spokesperson said.

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