Mangaluru, July 31: Kanara Chamber of Commerce and Industry (KCCI) has unveiled a campaign both on digital media and outdoor billboards on bringing awareness on the right usage of masks, social distancing and hand washing in the fight against COVID19. The campaign has received very good response and attention on social media and with the citizens of Mangaluru.
While the numbers of Covid-19 infected people were increasing and a vaccine would take some more time it was observed that norms of social distancing and other precautionary practices were thrown to the wind. Many people in Dakshina Kannada were found using masks inappropriately. Wearing a mask in a scientific way by covering both the nose and mouth is imperative to control droplets that spread the virus. We need to rise above our inconvenience to fight the virus.
Considering this the KCCI found an immediate need to bring awareness and constant reminder to people on the right usage of masks, social distancing, washing hands and other dos and don’ts to stay ahead of the virus and beat the pandemic.
A digital campaign and an outdoor advertisement campaign were planned by the chamber to remind and encourage people to follow best practices when interacting with others.
The theme of the Campaign was decided to be “Let’s Fight Back Together” Origin Designext a Creative Agency in Mangalore was roped in to do the creative for the campaign and a team from KCCI worked with the Agency to shape up the campaign with their inputs. In the meantime Indian Red Cross Society Dakshina Kannada and Rotary Mangaluru expressed their interest to support the Campaign.
Mangaluru based outdoor agencies like Jyothi Advertisers, Kalkura Advertisers and Gee Dee Advertisers agreed to provide outdoor space gratis to this community service campaign. Presented both in English and Kannada, the campaign has been creating waves on social media and on the street, a sign that it is being very well received by the populace of Mangalore city.
The creative of Half Covered or Half exposed where a model is shown with a mask that exposes the nose and KA-19 v/s COVID-19 (KA-19 being the Vehicle Registration Code for the District) have been particularly making a buzz in the community. All together 14 hoardings are currently on display with various Covid-19 awareness messages. Many business houses have shown interest to participate in this public awareness campaign.
The Chamber hopes this campaign would go a long way in the fight of the city against COVID-19 and play its role in putting the pandemic behind us. “Businesses and our economy has suffered enough, we need to work together to fight this virus, we need to rise above minor inconvenience and win this war,” says Isaac Vas the President to KCCI.
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Comments
If muslim had super power with nuclear weapon, figther jet etc. and instead of wearing kurth & payjam they wear black suit with tie like american and then drop BOMB on poor yogesh house and kill all your child, wife, mother after that yogesh try to fight back with old rated rifle" THEM MUISLIM WITH BLACK SUIT & TIE CALL YOGESH YOU ARE TRRROEIST"
Dear YOGEST will you accept This?
you should clean your mind before the soul leaves from your body.
the biggest terrorist in the entire universe is AMERICA dont act like them.
Mr. sangeeth....abba what r u saying my friend really???? first check how many criminals are there in BJP party and corrupted politicians one poster boy example is in front of you Mr. yeddy he is CM candidate of karnataka.... and you people are supporting him..... U people are andh bakht who cant see anything accept modi modi and hindutva..... this chors will not feed you and ur family only you have to..... so think of it before you say something
Mr. Yogesh.... what about your relatives sadhvi pragya, karnal purohit, aseemanand are this people desh bhakts...... who havent hoisted the national flag for more than 52 years....wah bhai wah tum karo to nationalist aur hum kare to anti national........ vinaash kaal
Simple thing is in India if a muslim protests or kills then he is branded as terrorist but if non-muslims do the same they are naxals. I just want to know how many Army personnel and citizens have Naxals massacred.
Stop blabbering. Most of your people are traitors and antinationals. If we, bjp not there, then you would have turned our Bharatha into hell
Mr. Khan, You cant say All muslims are not traitors.. 99 percent of terrorists are muslims... You can check anywhere. I am challenging you mr. khan
Present scenario changed alot. If you are working for society then you cant be in any political parties.. All parties are corrupted
Dear SDPI, PFI workers.., Please note this. Dont be slaves of political parties
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