Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
January 24,2020

Jaipur, Jan 24: Actor Sonali Bendre has said that she came into the movies to make money but fell in love with the profession where she discovered herself and found her family and friends. The 45-year-old actor said she owed a lot to Bollywood which is the most wonderful place to be, both mentally as well as creatively.

"I came into movies to make money and I fell in love with the profession. It was the most wonderful place to be, mentally and creatively," she said.

"I found myself there, found my friends and family over there. I owe a lot to Bollywood. It was one of the most wonderful things that happened to me," Sonali said here on Thursday.

The actor said her entry into movies by purely because she happened to be at the right place and at the right time.

Sonali added when acting offers came her way she knew that in no other field could she have made as much money, and as quickly, as she did in movies.

"Basically, I got into this because it was great money," she said.

The actor was speaking at the Jaipur Literature Festival and also talked about books and how her book club named ‘Sonali's Book Club' came into being.

Sonali, who has been convalescing after undergoing treatment for cancer in the US, said that books gave her strength and kept her afloat while she was going through one of the toughest phases of her life.

The actor was diagnosed with high grade cancer in July 2018 and underwent treatment for it in New York.

"Books were my friends other than my sisters while I was growing up. I'm nowhere remotely connected to movies. I have a very middle class Maharashtrian upbringing. When I got into movies, it was like being on another planet. Again in this world where it was easy to feel the peer pressure and do certain things or not do certain things, or look a certain way, books kept me grounded," she said.

"'A Gentleman in Moscow' (a 2016 novel by Amor Towles) was uplifting and I got so much strength from that book during my treatment in New York," Sonali said.

The actor, who often shares posts about books and authors on social media, said one should stop feeling guilty about not completing a book.

"Sometimes you start judging yourself by not completing a book, but I have reached a stage where I understand that I'm a book-lover, but that doesn't mean I will like all the books. It's okay if you don't like a book," she said.

Sonali also said that nobody wanted to know about the intellectual capacity of Bollywood stars as it was not "entertainment enough or gossipy enough".

Earlier before her session, Sonali launched author Ashwin Sanghi's latest book ‘The Vault of Vishnu', the sixth book in the Bharat series, at the 13th edition of the festival.

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Advisor
 - 
Sunday, 26 Jan 2020

Please read the religious books once in your life time specially the QURAN which tells lot about this life and its journey and to recognize the true ONE GOD who has no partners and the creator of all that Exists . God asks us to use our intellect and find logical answers for many of our life's query which is a guidance to HUMANITY.  READ with a OPEN HEART without bias... Good LUCK

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News Network
June 19,2020

New Delhi, Jun 19: After the recent sudden demise of Sushant Singh Rajput, actor Kangana Ranaut who went public slamming nepotism in the Hindi film industry, has now revealed that she faced similar struggles like that of Sushant.

In a new statement, the "Queen" actor alleged that she was asked to apologise to Hrithik Roshan's family in order to survive. Both Kangana and Hrithik had been in the public spotlight in the year 2016 over their alleged former relationship and legal battle.

The 'Queen' actor said: "Once Javed Akhtar had called me to his house and told me that Rakesh Roshan and his family are very big people. If you don't apologise to them, you will have nowhere to go. They will put you in jail, and eventually, the only path would be that of destruction...you will commit suicide. These were his words. Why did he think if I don't apologise to you will have nowhere to go. They will put you in jail, and eventually, the only path would be that of destruction...you will commit suicide. These were his words. Why did he think if I don't apologise to Hrithik Roshan, I would have to commit suicide? He shouted and yelled at me. I was shaking in his house,"

She further continued, "Were there people calling Sushant? Were there people putting such thoughts into his mind? I have no idea, but obviously, he was in a similar situation. In his interviews, he had said that nepotism cannot co-exist with talent because they don't allow the right talent to come up. I can relate to it, and hence I am raising questions. I want to know who played the catalyst in this situation?"

Kangana adds, "I know Sushant had a big fallout with Aditya Chopra also. When I refused Sultan, he had threatened he would never work with me. Ever since our industry ganged up on me. I remember so many times feeling really lonely and feeling what will happen to me..."

The 'Manikarnika' star also revealed that all this not only happened to her professionally but personally as well it hampered her relationships. "They are very insecure about things. Despite what they did to me, there was a guy who wanted to get married to me. But he distanced himself, they made sure he ran away. With no surety about my career, my love-life completely has gone awry, with six court-cases against me, they're still trying to put me in jail."

Kangana also talked about herself: "I'm a different person; I'm very expressive. I went out there, and I just vented it out. Sushant was not a person like that at all. He just bottled it up. Media too has played a considerable part in this--the kind of monster image that was given to him. Everybody who knew him closely agrees that he was a soft and emotional person. I think that after a point it really got to him. I can understand it because even I have been portrayed as a witch and as a stalker."

Sharing that the bullying and outbursts had a psychological impact on her life situations, Kangana says, "I remember initially when people used to come to my home, I felt so embarrassed to even offer them water. Forget having a relationship or going on a date post the disaster of a relationship I had. I can only imagine that even during Manikarnika what they did to me."

Talking about the 'Kai Po Che' star, she added, "But perhaps he was just not able to vent. In fact, all these constant jibes on these petty show that he should be killed and which rated him as the least efficient... his films have done more business than your Gully Boy. People like Salman Khan said who Sushant Singh Rajput? It was after M.S. Dhoni: The Untold Story, everybody knew who Sushant was. We need to stop these."

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Agencies
June 6,2020

Hollywood star Angelina Jolie feels discrimination and impunity cannot be justified in any way, and says she hopes people in the US can come together to "address the deep structural wrongs in our society".

The Oscar-winning star, who turned 45 on Thursday, also donated $200,000 to the NAACP Legal Defense Fund, reports people.com.

"Rights don't belong to any one group to give to another. Discrimination and impunity cannot be tolerated, explained away or justified. I hope we can come together as Americans to address the deep structural wrongs in our society," Jolie said.

"I stand with the NAACP Legal Defense Fund in their fight for racial equality, social justice, and their call for urgent legislative reform," she added.

Meanwhile, the actress celebrated her birthday amid lockdown with her six children -- Maddox, 18, Pax, 16, Zahara, 15, Shiloh, 14, and 11-year-old twins Knox and Vivienne.

The actress and activist has been active since the COVID-19 pandemic spread around the world and has donated to different organisations.

Jolie previously donated $1 million to No Kid Hungry, the organisation working to feed children during the COVID-19 pandemic.

"I knew that there were problems in America, that there was poverty, but I could not believe when I realised how many school children in America were dependent on a meal to not go hungry. I was so disgusted that we have gotten to this point as a country and that we would let the most vulnerable be in such a state. I can't imagine what it feels like for those parents," she said while opening up about her reason to get associated with the organisation.

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