Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
January 30,2020

Mumbai, Jan 30: A day after a woman filed a complaint against Ganesh Acharya alleging that he had forced her to watch pornography, actor Tanushree Dutta said Bollywood should boycott the choreographer.

A 33-year-old woman, an assistant choreographer, has written to the National Commission for Women (NCW) alleging that Acharya used to make her watch porn videos whenever she visited his office in suburban Andheri.

She also alleged that Acharya and two women assaulted her during a function of the Indian Film and Television Choreographers Association (IFTCA) held in suburban Andheri on Sunday. A complaint has been filed in this regard with Amboli police.

"It's time Bollywood and the other Indian film industries boycott choreographer Ganesh Acharya completely. Hiding behind the male superstars who work with this despicable man, he has been abusing his power and position to harass, bully and take advantage of vulnerable young newcomers to the industry," Dutta said in a statement here.

Dutta had alleged that her co-star Nana Patekar harassed and misbehaved with her while shooting for a song for their 2008 film "Horn Ok Pleasss", and Acharya, who was the choreographer, introduced new steps which were "intimate".

Recalling the trauma she faced, Tanushree said even though Acharya was party to all the harassment she faced on the 'Horn ok Pleasss" set, he went on to spoil her name and reputation.

"Nobody had any regard for me and how much I had suffered psychologically and financially because of the turmoil I went though due to these people. I left the industry because I was so scared and hurt over the atrocious treatment meted out to me on 'Horn ok Pleasss' set.

"I had worked very sincerely to get to where I got in life and so went in shock for many years, over the whole episode on that set almost 12 years ago, that led to an attack on my car. They didn't just break my car, they broke my spirit that day," Dutta said, in reference to the attack on her car in 2008.

She expressed her displeasure over how "leading men" and "heroes" of Bollywood continued working with Acharya, whose most recent work includes "Simmba", "Zero", "Sanju" among others.

"Even after all the information of fraud, non payment of dues, sexual harassment of dancers, bullying and intimidation and even physical abuse of dancers is coming out about Ganesh Acharya in the media, if the actors, directors and producers still work with him, it would mean that they themselves are engaging in such acts also.

"It's a warning to the film industry to stay the hell away from Ganesh Acharya otherwise your own reputation will be joined to his character. I'm sure many more girls and boys will come out about his misbehaviour and shady business, opening floodgates in the future," she added.

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News Network
July 21,2020

Mumbai, Jul 21: Police have recorded statements ofthree psychiatrists and a psychotherapist as part of their probe into the death of Bollywood actor Sushant Singh Rajput last month, a senior official said on Monday.

Their "statements were recorded over the last three- four days" by the Bandra police who are probing the case, said Deputy Commissioner of Police (Zone IX) Abhishek Trimukhe.

The late actor was consulting these mental health professionals and hence their statements were recorded as part of the ongoing probe, police said.

Rajput was undergoing treatment for depression since November 2019, they said.

Rajput, 34, was found hanging in his suburban Bandra apartment on June 14 in what the police claimed was a case of suicide. In the initial investigation, the Mumbai police had found that the actor was under medication for depression.

So far, the police have recorded statements of over 36 people, including director Sanjay Leela Bhansali, Bollywood casting director Mukesh Chhabra, actress Sanjana Sanghi and Rajput's friend Sandip Singh, among others.

Rajput's friend, actor Rhea Chakraborty, has also given her statement to the police.

Filmmaker Aditya Chopra recorded his statement in connection with the case at the Versova Police Station on Saturday.

Rajput starred in films such as 'Shuddh Desi Romance', 'Raabta', 'Kedarnath' and 'Sonchiriya'. But his most prominent role came as cricketer Mahendra Singh Dhoni in the biopic, 'MS Dhoni: The Untold Story'.

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Agencies
July 28,2020

Mumbai, Jul 28: Delhi Bharatiya Janata Party (BJP) MP Manoj Tiwari has urged Maharashtra Chief Minister Uddhav Thackeray to look into the case of actor Sushant Singh Rajput's death and direct the state police to register an FIR in this connection.

Wishing Thackeray on Monday on his birthday, Tiwari, who has acted in Bhojpuri films, pointed out that over 40 days have passed since the death of Rajput, but an FIR is yet to be registered.

"Many happy returns of the Day @CMOMaharashtra Shri Uddhav Ji, on this day I request with folded hands to give justice to Sushant who died 43 days ago, but no FIR has been registered so far. I hope you will help. Please do justice to millions of SSR fans," he tweeted.

Bollywood actor Rajput was found dead at his Mumbai residence on June 14, which the police said was a case of suicide. His death had triggered an outcry from several quarters alleging that the late actor, who hailed from Bihar, was a victim of nepotism in the film industry.

The lawmaker from Northeast Delhi's Lok Sabha seat, who visited the deceased actor's family in Patna last month had then said: "Sushant's father and sister requested me to take up the issue and get him justice. It was really a sentimental moment for me".

Previously, Tiwari had demanded a CBI investigation into the matter

According to the police, statements of 40 people including film critic Rajeev Masand, director-producer Sanjay Leela Bhansali, and filmmaker Aditya Chopra and actor Rhea Chakraborty have been recorded in the investigation so far.

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