Virat Kohli is the most valuable celebrity brand

Agencies
December 21, 2017

Mumbai, Dec 21: Indian cricket captain Virat Kohli has dethroned Bollywood superstar Shah Rukh Khan to become the most valuable celebrity brand in the country, with a brand value of USD 144 million registering a growth of 56 percent from last year, according to a report.

This increase is primarily driven by his growing endorsement fees, on-field performances and rise in popularity index, according to the Duff & Phelps report Rise of the Millennials: India's Most Valuable Celebrity Brands.

"For the first time since we began publishing our rankings, Shah Rukh Khan has slipped from the top ranking and been replaced by Virat Kohli. Kohli is now the first choice of brands to engage and attract consumers, fueled by his extraordinary on-field performances and off-field charisma," Duff & Phelps managing director and region leader - India, Japan and Southeast Asia Varun Gupta said.

Shah Rukh Khan slipped to the second rank, with a brand value of USD 106 million, down by nearly 20 percent as compared to 2016, while actress Deepika Padukone, valued at USD 93 million, retained her third rank.

Kohli endorses 20 brands as of October 2017, while Khan and Padukone endorse 21 and 23 brands, respectively.

Actor Akshay Kumar added seven new product brands to his portfolio and his brand value surged nearly 97 percent to reach USD 47 million in 2017.

Ace shuttler PV Sindhu is the first female sports personality to feature in the top 15 celebrities, occupying the 15th slot with a brand valuation of USD 15 million.

Former Indian cricket captain Mahendra Singh Dhoni is the only other sportsperson to feature in the top 15 list, taking the 13th position with a brand value of USD 21 million.

The total value of the top 15 celebrity brands is estimated to be USD 712 million, and sports celebrities contributed around 25 percent of the total celebrity brand value in 2017.

"While Bollywood celebrities continue to dominate the top 15, sportspersons are providing tough competition as Kohli, Dhoni and Sindhu, collectively valued at USD 180 million, account for nearly a quarter of the overall celebrity brand value of the top 15," Duff & Phelps director Aviral Jain pointed out.

Celebrities are believed to feature in close to 50 percent of all advertisements aired in India, the report said, adding that the number of products endorsed by the top 15 celebrities has seen a 14 percent growth over last year.

In 2016, the top 15 celebrities endorsed 205 products, which rose to 234 in 2017.

Female celebrity brand values contributed 25 percent of the total brand value of the top 15 celebrities, with Alia Bhatt leading the pack, adding two personal care brands, an e-commerce brand, and a food and beverage brand to her portfolio.

It also observed that millennials currently endorse 64 percent of the total brands endorsed by the top 15 celebrities and constitute 63 percent of the total brand value.

The top sectors using celebrity brand endorsers include personal care, food and beverages, automobiles, smartphones and clothing.

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News Network
March 11,2020

Washington, Mar 11: Pop star Selena Gomez made some revelations about her personal life in a recent interview.

While explaining the lyrics of her song "Rare" on the 'Genius' YouTube channel, the 27-year-old said that there are times when she feels that she will ever be able to find a suitable partner for herself, reported Fox News.

"Some days when I wake up and I am annoyed and I am like, 'I am going to be alone forever.' But after that 15 minutes go away, I say to myself, 'I know that there is someone for everybody," the singer told in the seven-and-a-half minute long video.

However, she remains optimistic as she is still young and "this isn't the end all be all".

Elaborating upon the chorus of her song, Gomez opened up and said, "self-esteem and confidence is a constant struggle".

"It's getting better with time and age, but it will always be something that I'm working on," she added while explaining the lyrics further.

"So what I think is so important about this chorus is that it's acknowledging, 'Hey, I don't have it all. I'm not saying I'm perfect, but I do know that I'm special,' and I think that is a humble approach of saying, 'Why don't you see that I am different?'" the singer added as reported by Fox News.

Touching upon her experiences from past relationships, she commented: "In certain relationships, I've heard and I've experienced and whatnot, I think men and women do it -- especially teenagers and young people in love -- is there's this satisfaction out of hurting someone because you know that they care. Purposefully putting someone down because they want to keep them at a level. I've had someone actually say that to me before".

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Agencies
July 30,2020

Chennai, Jul 30: Filmmaker S.S. Rajamouli on Wednesday said he and his family members have tested positive for coronavirus and are currently quarantined at home.

The director, best known for his epic fantasy hit Baahubali series, said they got tested after they developed mild fever recently which subsided by itself.

“My family members and I developed a slight fever few days ago. It subsided by itself but we got tested nevertheless. The result has shown a mild COVID positive today. We have home quarantined as prescribed by the doctors (sic)” he said.

In a subsequent tweet, Rajamouli said he and his kin are asymptomatic and “feeling better”. They are, however, following all the precautions and instructions.

“Just waiting to develop antibodies so that we can donate our plasma,” he added.

Before the coronavirus-induced nationwide lockdown was announced in March, the filmmaker was working on his upcoming period action drama Rise Roar Revolt.

The Telugu film, featuring actors Ram Charan and NTR Jr in the lead, is a fictional tale based on the lives of two freedom fighters in early 20th century.

Andhra Pradesh witnessed its worst single day spike of coronavirus on Wednesday, 10,000 plus cases, as the other southern states, including Tamil Nadu and Karnataka also reported high daily numbers, although they saw a dip in the infections.

The cumulative tally of southern states — AP, Tamil Nadu, Karnataka, Telangana, Kerala and the Union Territory of Puducherry was 24,855 on Wednesday.

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News Network
May 24,2020

Los Angeles, May 24: Hollywood star Salma Hayek says her daughter Valentina Pinault is a talented 12 year old who wants to be a director and star as a lead in a film one day.

The Oscar-nominated actor shares Valentina with husband, French billionaire Francois-Henri Pinault.

Hayek said she has confidence in her daughter's abilities and believes she has a long way to go.

"She has so many talents. She draws, she wants to shoot movies - both as a director and as the lead - and she writes great pieces. Sometimes when I read her work, I have an urge to produce these stories.

"But she tells me that she will do it by herself when she's older. I don't know what's coming next for her but it seems that she has a lot of ways to go," the actor told HELLO! magazine.

Hayek, 53, added she is concerned about Valentina who has always lived a sheltered life.

"Valentina has always done what she wanted, I've never made her do anything and this means she hasn't yet learned how to oppose pressure, how to overcome obstacles.

"I know by experience that only the overcoming of some difficulties can lead you in the right direction," she said.

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