Was unaware of Mathura violence, busy with film shoot: Hema Malini

New Delhi, Jul 11: The COVID-19 triggered restrictions on cinema exhibition industry have not only disheartened movie goers, but axed several thousand jobs and costed the industry an estimated ₹ 5,000 crore in revenue.

The sector has been one of the hardest hit due to COVID-19 pandemic and the subsequent restrictions implemented to curb its spread.

Presently, cinemas and multiplexes continue to remain in the list of prohibited activities under the Centre's Unlock 2.0 Guidelines.

In an interview to media persons, movie exhibition major Inox Leisure's Chief Executive Alok Tandon said, "The industry on an average collects about ₹ 1,000 crore a month of 'Box Office' and on an average generates about ₹ 500 crore a month of ancillary revenues."

"Keeping in mind that the lockdown has been effective for more than 100 days now, which is about 3.5 months, the cinema exhibition industry would have accumulated losses worth ₹ 5,000 crore so far."

According to Tandon, associated businesses such as pre and post-production, make-up artistes, graphics, film set fabrication, film crew, events, marketing, F&B services have all been impacted due to the restrictions.

"With the production and exhibition of movies coming to a halt, the industry was bound to witness some job losses," he said without divulging any estimates.

As per industry data, the multiplex industry in India employs more than 200,000 people directly and accounts for nearly 60 % of revenues of the film business.

On the way forward, Tandon elaborated that the industry expects to regain business momentum and sentiment post resumption of operations.

"We believe it will be a matter of a couple of blockbusters, and we will be back to our usual operational numbers," he said.

"We are rightfully relying on the unshakeable passion of the Indian movie lovers, who are yearning to step out and spend time enjoying the giant screen experience."

Furthermore, he cited that industry has sent representation to the Centre for immediate re-commencement of operations and a support package.

"We have requested for financial support in the form of salary subsidies during the lockdown period, interest-free loans for three years, exemptions from various taxes and duties, like 'GST, Show tax, LBETs and Property taxes' for a period of one year from the date of operations, waiver on electricity minimum demand charges for one year and auto renewal of licenses and permits for the next one year," he said.

"We have been talking to our mall developer partners and are working together with them to see through this phase."

However, even after re-commencement, the industry anticipates at least 3-6 months before things return anywhere close to normal.

"The cinema ecosystem is such that we will need all the aspects of the business to swing into action and fire together for us to see a resurgence, and we are highly optimistic about the same," he said.

In terms of global experience, Tandon pointed out that cinemas have started operating in more than 25 major countries, and some of those markets are witnessing a healthy response.

"India is a massive movie market and we are confident that the passionate and responsible movie lovers will turn up in huge numbers to enjoy their favourite form of entertainment and also follow the prevention guidelines at the same time, ensuring a safe and steady revival of the cinema exhibition sector," Tandon said.

The film exhibition industry in India is mainly comprised of single screen and multiplexes.

At present there are around 9,527 cinemas across the country, including 6,327 single and 3,200 multiplex screens.

New Delhi, Mar 19: Days after being diagnosed with COVID-19, 'Oblivion' actor Olga Kurylenko said that she is better as her fever has now gone.

The 40-year-old actor took to Instagram to share the health update with a picture of herself wearing a face mask.

"Hello everyone! I'm feeling better today. My fever is gone! I hear people can't figure out where I currently am. I'm in London!," she wrote in the caption.

The 'Quantum of Solace' actor also shared details about coronavirus with her Instafam.

"How do I know it's coronavirus and not just a flu? I did a test for coronavirus which came back positive. What are the medicines that doctors prescribed as treatment? NONE!" she wrote.

"I was told to take paracetamol in case my fever was too high and if I was in too much pain. However, I do take vitamins and supplements. Please note that these vitamins do NOT cure coronavirus but only help the immune system be stronger in order to fight!" Kurylenko added.

She also shared a detailed list of medicines that she is taking to deal with the condition.

The 'Oblivion' actor joined the growing list of entertainment figures who have contracted the highly contagious virus on Monday.

Other Hollywood personalities who were earlier diagnosed with COVID-19 are superstar couple Tom Hanks and Rita Wilson. The celebrity couple has been discharged from the hospital and are under quarantine at their home.

Other celebrities that are currently battling with the coronavirus are music producer Andrew Watt, 'Game of Thrones' actor Kristofer Hivju, and actor Idris Elba.

Los Angeles, Mar 24: In a bizarre video shot from her rose petal filled bathtub, pop star Madonna has called the coronavirus pandemic "a great equaliser".

The music icon said the virus doesn't discriminate between rich and poor.

That's the thing about COVID-1. It doesn't care about how rich you are, how famous you are, how funny you are, how smart you are, where you live, how old you are, what amazing stories you can tell.

It's the great equaliser and what's terrible about it is what's great about it. What's terrible about it is that it's made us all equal in many ways, and what's wonderful about is, is that it's made us all equal in many ways, Madonna said in the video while having a milky bath in tub full of roses.

The 61-year-old singer, who had to cancel two of her concerts in Paris due to coronavirus outbreak, also referenced her 1995 song Human Nature in the video saying we are all going down together .

According to the Johns Hopkins coronavirus tracker, the death toll from the virus globally has risen to 14,641 with 336,000 cases reported in 173 countries and territories.