We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
July 22,2020

Mumbai, Jul 22: Actor Sonu Sood on Wednesday launched an app to offer support to workers in finding right job opportunities in various sectors across the country.

Sood, who catapulted to the national spotlight for his work in helping migrants reach their homes amid the Covid-19 pandemic, has come out with a free of cost online platform called 'Pravasi Rojgar', which will provide all the necessary information and right linkages to find jobs.

The 47-year-old actor said while arranging travel for the migrants, their conversations would often revolve around how they were looking for the right work opportunity amid the pandemic.

"Lot of thinking, planning and preparation have gone into designing this initiative over the last few months, in order to ensure that it is holistic and builds on the work already being done in the country.

"Extensive consultations have been held with top organisations that're involved at the grassroots level in skilling and placing the youth below the poverty line, NGOs, philanthropic organisations, government functionaries, strategy consultants, technology start ups and above all the returned migrants whom I have helped," Sood said in a statement.

The initiative will be supported by community outreach in the villages to find the right employment opportunities for migrant workers in different parts of the country.

According to the release, the online platform has over 500 reputed companies related to construction, apparel, healthcare, engineering, BPOs, security, automobile, e-commerce and logistics sectors, offering job opportunities.

'Pravasi Rojgar' will also be offering specific job training programmes like spoken English.

A 24x7 helpline have been set up in New Delhi, Mumbai, Bengaluru, Hyderabad, Coimbatore, Ahmedabad and Thiruvananthapuram. 

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News Network
January 9,2020

New Delhi, Jan 9: A Delhi court Thursday directed the makers of the Deepika Padukone starer feature film 'Chhapaak' to give credit to acid attack survivor Laxmi Agarwal’s lawyer in the movie.

Additional Civil Judge Pankaj Sharma said it was necessary that advocate Aparna Bhat's contribution is acknowledged.

"This Court is of the considered view that facts are indicative that the plea of the plaintiff for interim injunction is well-founded and it is necessary that her contribution be acknowledged by providing on the slide on the actual footage and the images, the line 'Aparna Bhat continues to fight the cases of sexual and physical violence against women' during the screening of the film.

"The said line on screen maybe with a rider that the same is with the court order," the judge said.

Advocate Bhat filed the application saying that despite representing Agarwal in courts for several years and helping in the movie-making, she was not given credit in the movie.

She said the filmmakers took her help in the entire process of writing and shooting the movie, but did not give the credit.

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News Network
June 9,2020

Mumbai, Jun 9: Actor Sonu Sood, who has been arranging transport for migrant workers stranded in Mumbai and has faced criticism from the Shiv Sena for "enacting a political script written by BJP", was stopped outside the Bandra Terminus in Mumbai by police from meeting labourers.

A Mumbai Police official said the actor was stopped by the Railway Protection Force (RPF) when he reached the station on Monday night to meet some labourers, and added that they have not received any complaint so far in this connection.

The migrant labourers were supposed to take the Shramik Special train from Bandra Terminus to Uttar Pradesh.

Mumbai's Nirmal Nagar police station's senior inspector Shashikant Bhandare told news agency PTI that "The actor was stopped by the RPF, not by us. He wanted to meet labourers who were going to their native place. We have not received any complaint regarding this till now."

Shiv Sena MP Sanjay Raut on Sunday wondered whether the BJP propped up Sonu Sood to "offer help" to migrant workers from north India stranded in Maharashtra amidst the lockdown, with the political motive to show the Uddhav Thackeray government in poor light.

In his weekly column 'Rokhthok' in Shiv Sena mouthpiece 'Saamana', Sanjay Raut questioned the sudden rise of "Mahatma" Sood on the social scene of Maharashtra during the lockdown.

Mr Raut also referred to an alleged "sting operation" against Sonu Sood ahead of the 2019 general elections, saying he had agreed to promote the BJP-led government at various platforms through his official social media accounts.

However, later that day Chief Minister and Shiv Sena president Uddhav Thackeray lauded Sonu Sood's initiative to arrange buses for stranded migrant workers.

The actor met Uddhav Thackeray at the latter's residence 'Matoshree' in suburban Bandra on Sunday night.

On Monday, Defence Minister Rajnath Singh backed Sonu Sood for his work for stranded migrant workers, and questioned the Maharashtra government's criticism of the actor.

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