We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 12,2020

Mumbai, Jul 12: The Brihanmumbai Municipal Corporation (BMC) has sealed actor Rekha’s bungalow in suburban Bandra after a security guard there tested positive for coronavirus, a civic official said on Sunday.

The guard at the 65-year-old actor’s bungalow ‘Sea Springs’ tested positive on Tuesday, the official said.

The BMC has put a board outside the premises declaring the are as a containment zone. The security guard has been hospitalised at the BMC’s COVID-19 care facility in Bandra Kurla Complex, he said.

As the bungalow is a standalone one, only a portion of it has been sealed, he said.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
July 1,2020

Los Angeles, Jul 1: Bollywood stars Alia Bhatt, Hrithik Roshan and costume designer Neeta Lulla are among the 819 artistes and executives who have received invitations to join the Academy of Motion Picture Arts and Sciences (AMPAS).

Bhatt's last movie, the Zoya Akhtar-directed Gully Boy was India's official entry for best international feature category at the 2019 Oscars. However, the film had failed to make it to the final five.

Other prominent Indian names to receive invitations are casting director Nandini Shrikent, documentary filmmakers Nishtha Jain, Shirley Abraham, Amit Madheshiya, visual effects supervisors Vishal Anand and Sandeep Kamal.

In a statement, the Academy said the new invitees include 36 per cent of people of colour and 45 per cent women. Artistes from 68 countries have been invited as members.

Those who accept the invitation will have voting rights at the 93rd Academy Awards, scheduled to be held on April 25, 2021.

"The Academy is delighted to welcome these distinguished fellow travellers in the motion picture arts and sciences. We have always embraced extraordinary talent that reflects the rich variety of our global film community, and never more so than now," Academy President David Rubin said.

The Academy has been actively working to introduce more diversity in its voting to avoid a controversy like 2016 when the Oscars were dubbed "white" for failing to recognise talents of colour.

The 2020 batch boasts of major Hollywood names like Cynthia Erivo, John David Washington, Constance Wu, Zazie Beetz, Florence Pugh, Zendaya, Awkwafina, Yalitza Aparicio, Mackenzie Davis, Ana de Armas, Adele Haenel, Thomasin McKenzie, Olivia Wilde and others.

The stars of multiple Oscar-winning South Korean movie Parasite -- Jang Hye-Jin, Jo Yeo-Jeong, Park So-Dam and Lee Jung-Eun -- are among the invitees.

Directors Lulu Wang, Ari Aster, Terence Davies, Matthew Vaughn, Robert Eggers, Matt Reeves, Alma Har’el are on the list as well.

The Academy has announced a new five-year plan that includes implementing inclusion standards for nominees.

"We take great pride in the strides we have made in exceeding our initial inclusion goals set back in 2016, but acknowledge the road ahead is a long one.  We are committed to staying the course.

"We look forward to continuing to foster an Academy that reflects the world around us in our membership, our programs, our new Museum, and in our awards," Academy CEO Dawn Hudson said.

In 2019, the organisation had invited 842 new members which included Indian names such as filmmakers Zoya Akhtar, Anurag Kashyap and veteran actor Anupam Kher.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.
News Network
June 2,2020

New Delhi, Jun 2: Actor Anushka Sharma on Tuesday exhorted people to maintain hygiene and advised to stop open defecation in a bid to avoid coronavirus spread.

As the country is grappling with the coronavirus crisis, the 'PK' actor has joined the initiative with the Swachh Bharat Mission, which aims to tell the people that the contagion can be curbed through strict sanitation process.

"When women all over the country had decided that they would educate everyone on the lesson of close the door, shun the disease, no one had thought that their initiative would turn into such a huge wave!," the actor was seen saying in a video posted in the official Twitter handle of Swachh Bharat I #IndiaFightsCorona.

"Today, in the time of coronavirus pandemic, we all have to again remember and remind others about the lesson of cleanliness," she added.

"If we take care of cleanliness around us, by not defecating in the open, we will keep ourselves healthy and India clean. We will become strong to fight against any kind of disease," the 32-year-old star said.

The 'Sultan' actor noted that by stopping defecating in open and closing the toilet door at all times can be a solid measure to drive the disease out of the country.

Comments

Add new comment

  • Coastaldigest.com reserves the right to delete or block any comments.
  • Coastaldigset.com is not responsible for its readers’ comments.
  • Comments that are abusive, incendiary or irrelevant are strictly prohibited.
  • Please use a genuine email ID and provide your name to avoid reject.