We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
April 23,2020

New Delhi, Apr 23: As the holy month of Ramzan is about to begin, several Muslim public figures on Thursday appealed to the community to offer tarawih and hold iftar inside their homes and follow the lockdown regulations imposed to tackle the coronavirus threat.

Television actor Iqbal Khan in a video message appealed to the people to not step out of their houses during Ramzan.

"This time around, whatever you do during Ramzan, you have to do it inside your houses. Do not visit mosques; offer tarawih (late evening prayers offered during Ramzan) at your homes. Your stepping outside will not only put you in a problem but may put your family members in trouble also," said Khan.

"And that will be wrong, do not go outside. If anyone says you have to go outside then they are wrong. Stay home and stay safe and help others stay safe too," he added.

Another TV actor and Tik Tok star Jannat Zubair asked people to avoid any kind of social gatherings so as to ensure the safety of everyone.

"I know we are in a difficult situation but there is no need to panic. We will overcome this and things will be fine. The holy month of Ramzan is going to start, please stay home, offer prayers at your homes and avoid family/friends gatherings for now. It is just a matter of time, things will be fine soon. Stay home and stay safe," she said.
Ramzan is likely to begin from April 24.

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News Network
June 19,2020

New Delhi, Jun 19: With the demise of Bollywood actor Sushant Singh Rajput stirring a debate on nepotism in the film industry, singer Sonu Nigam on Thursday spoke out on the "mafia" of the Indian music industry.

Nigam shared a 7-minute-long Vlog (video blog) on his YouTube channel where he is seen talking about roadblocks in the career of the newcomers created by big music labels and in turn urged them to be kind.

"I want to request everyone and especially our music companies to be kind because today an actor - Sushant Sigh Rajput - has passed away, tomorrow you can hear the same about a singer or a composer or a lyrics writer because unfortunately there is a bigger mafia in the music industry than the film industry," the 46-year-old musician said.

He then talks about how the young and struggling musicians are distressed because of the monopoly of "only two music companies" in the industry that rule and decide everything.

"I came into the industry years ago and at a younger age so I didn't fall in the trap but this new generation is going through a lot," he said.

"They are distressed because the composer would want to work with them, the producer and director would want to work with them but the music company would say 'no this is not our artist.' This is not right that the power is in just two hands - two music companies only - they will decide who will sing who will not sing," he added.

He then stressed on the fact that he is completely out of the music industry but the situation is very grim for the newcomers.

"I am out of it and neither do I have any wish to sing since the last 15 years, I am very happy in my own world but I have seen the frustration in the eyes, in the voice and in the words of new singers, new composers, new lyric writers," he said.

"They cry and if they attempt suicide you too will have to answer the questions. Be a little kinder please, to the newcomers because they are Gandharva (skilled singers), please be a little easy on them," he added.

Nigam then shared a personal experience and without naming anyone described how a powerful actor from the Bollywood industry had control over the music world too.

"It might happen with me that the song I am singing and the same actor who is being questioned these days would say 'don't make him sing' as he has deals with Arijit Singh. So, how can you use your power like that?" he said.

"You call me, ask me to sing, and then get my song dubbed. This is funny especially because I have been working since 1991 in Bombay, I have been working since 1989 in the music industry and if you do this with me then what will you do with the young generation," he added.

The 'Aal Izz Well' singer ended the Vlog urging the big music labels to be "a little more chill" and humane towards the younger lot and warned that the distress might cause the newcomers to attempt suicide.

"Guys you need to chill a little, be a little humane. Please don't torture the younger ones, please step into their shoes, they need you, they need your help, they need your kindness," he said.

"Even directors and producers are not happy because they are not being allowed to make the music that they wish to. This is not right. Creativity should not be only in two hands. Be kind so that more people do not suicide," he added.

The alleged suicide of Sushant Singh Rajput has led to a lot of controversies in the entertainment industry. The investigations in the matter are still underway.

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Agencies
July 8,2020

Washington D.C, Jul 8: Adding another feather to her cap, actor Priyanka Chopra on Wednesday announced that she has been chosen as the ambassador of the Toronto International Film Festival (TIFF) 2020.

Priyanka has joined the list of 50 celebrated filmmakers and actors who are invited as the ambassadors of the TIFF.

The 37-year-old star put out a post on Instagram and shared a montage featuring snippets of her empowering addresses at the TIFF. Along with the video, Priyanka noted that the TIFF has been a second home for her.

She wrote, "Throughout my career TIFF has been a second home for me, with many of my films, as both an actor and producer, making their world debut at the festival."

Talking about the film festival that focuses on special stories and storytellers, the 'Dostana' star added, "TIFF has always been at the forefront of supporting and championing global content that showcases diversity and inclusion, a charge led by my friend @cameronpbailey and his talented team, who work with passion to shine a spotlight on these special stories and storytellers."

"Even more than that, one of the most exceptional parts of the festival are the fans of cinema who congregate to celebrate the magic of the movies, and who have always embraced me with so much warmth and love," Priyanka added.

She shared that she feels proud to serve as the ambassador to the festival and noted," I am very proud to serve as an ambassador this year, and I look forward to continuing a relationship that I value tremendously."

The esteemed film festival will be opting for digital screenings and virtual red carpets in the wake of the coronavirus pandemic. The festival is scheduled to kick off from September 10 to September 19, 2020. 

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