We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
March 6,2020

Los Angeles, Mar 6: Filmmaker-writer Taika Waititi is set to direct two animated series based on Roald Dahl's "Charlie and the Chocolate Factory" for Netflix.

Waititi, who won an Academy Award in February for his adapted screenplay, "Jojo Rabbit", will also serve as the writer and producer on the animated series.

According to Deadline, the first series will be based on the world of "Charlie and the Chocolate Factory", while the second will be an original take on the Oompa-Loompa characters from the book.

The Oompa-Loompas are little humans who were preyed upon in Loompaland before Wonka invited them to work at his chocolate factory. They are paid in cocoa beans and love practical jokes and singing songs.

Netflix said the animation series would "retain the quintessential spirit and tone of the original story while building out the world and characters far beyond the pages of the Dahl book for the very first time."

The series will follow in the footsteps of Gene Wilder's 1971 portrayal of Willy Wonka and Johnny Depp's 2005 interpretation.

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News Network
July 26,2020

A gang has been spreading rumours about me in the Hindi film industry that is preventing him from getting work, says Academy award-winning music director A R Rahman.

Collaborations between him and the Hindi film industry have reduced as a result, he adds

The maestro had composed music for Sushant Singh Rajput's Dil Bechara said that the reason he is not doing a lot of work is that a gang has been spreading rumours about him which resulted in him getting fewer projects.

Rahman's comments come amidst a raging insider versus outsider debate in Bollywood following actor Sushant Singh Rajput's untimely demise last month.

During an interview with Radio Mirchi, the Oscar-winning music director was asked the reason for doing less Hindi films.

Rahman said there has been "misunderstanding" between him and filmmakers as some people have been spreading "false rumours" about him in the industry.

"See, I don’t say no to good movies, but I think there is a gang, which, due to misunderstandings, is spreading some false rumours. So when Mukesh Chhabra came to me, I gave him four songs in two days. He said, 'Sir, how many people said don’t go, don’t go (to him). They told me stories after stories'," he said.

"I heard that, and I said, 'yeah okay, now I understand why I am doing less (work) and why the good movies are not coming to me.' I am doing dark movies, because there is a whole gang working against me, without them knowing that they are doing harm," the composer added.

Rahman has composed the music for Rajput's last movie "Dil Bechara", which premiered on Disney+ Hotstar on Friday. The film, directed by Mukesh Chhabra, also features Sanjana Sanghi and Saif Ali Khan.

The composer further said that he is aware of people's expectations from him but the "gang" is getting in his way.

"People are expecting me to do stuff, but there is another gang of people preventing that from happening. It is fine because I believe in destiny. I believe that everything comes from God.

"So, I am taking my own movies and doing my other stuff. But all of you are welcome to come to me. You make beautiful movies, and you are welcome to come to me," Rahman added.

Dubbed ‘Mozart of Madras’, A R Rahman has composed soundtracks for movies like Swades, Dil Se, Guru, Rockstar and more recently Sushant Singh Rajput’s Dil Bechara. 

The composer won two Academy Awards in 2009 for his songs in the popular Hollywood movie, Slumdog Millionaire. The composer also received a Golden Globes Award for his work in this movie.

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News Network
June 8,2020

Jun 8: The Shiv Sena has sought to take a different stand on Bollywood actor Sonu Sood’s help in ferrying migrants back home in the midst of the nationwide lockdown induced by the coronavirus pandemic. On Sunday evening, the actor met Maharashtra Chief Minister Uddhav Thackeray at his residence ‘Matoshree’. The CM’s son and Maharashtra minister Aaditya Thackeray and MLA Aslam Shaikh were also present during the meeting.

Sonu Sood’s visit to the Shiv Sena supremo’s residence came after Sanjay Raut, one of the most vocal leaders of the party, criticised the actor and sought to draw a BJP link to his help to migrants in order to show the ruling dispensation in poor light.

“Sood is an actor whose profession is to deliver dialogues scripted by someone else and make a living out of it. There are many people like Sood who would promote any political party if paid well,” Raut wrote in Shiv Sena mouthpiece Saamna.

Referring to the actor’s help to migrants, Raut wondered if the sudden generosity of “Mahatma” Sood in Mumbai was at BJP’s behest and said that he would “soon meet Prime Minister Narendra Modi and become the celebrity manager of Mumbai.”

As Raut’s remarks fuelled a controversy in political circles, Aaditya Thackeray tweeted in praise of Sood in an apparent attempt to distance the party and its leadership from the leader’s remarks.

“This evening Sonu Sood met up with Maharashtra CM Uddhav Thackeray ji along with Minister Aslam Shaikh ji and me. Better Together, Stronger Together to assist as many people through as many people. Good to have met a good soul to work for the people together.”

“The CM was glad to meet Sonu Sood and discussed the work everyone is doing for the people during covid relief. Misunderstandings don’t exist but what does is a commitment to help people,” Aaditya tweeted.

Sonu Sood too sought to downplay Raut’s remarks and expressed gratitude to all political parties for having supported him. “They (Shiv Sena) are also supporting it and it’s not about any particular party. We have to support all the people who are suffering. Every party from Kashmir to Kanya Kumari has supported me,” the actor told reporters after his meeting with the Chief Minister.

Sonu Sood has earned immense praise for providing help to stranded migrant workers during the Covid-19 lockdown. He has launched a helpline for migrants and has helped hundreds of migrants return to their native places in Bihar, Uttar Pradesh, Jharkhand and Karnataka.

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