We are throwing world's biggest mouse party to celebrate 90 years of Mickey: Disney executive

Agencies
November 17, 2018

New Delhi, Nov 17: Walt Disney once said, "I hope we never lose sight of one thing- that it was all started by a mouse" and as Mickey, the beloved cartoon character, turns 90, the company is throwing "the world's biggest mouse party".

Mickey Mouse first appeared in 1928 cartoon film "Steamboat Willie" and since then, he has been an inseparable part of many lives.

"We are pulling out all the stops. We are celebrating not just around the company but around the world. We have the world's biggest mouse party going on at all our theme parks around the world, which will stretch over twelve months," Dana Jones, director of enterprise franchise management at the Walt Disney Company, told PTI.

Fans can also get their own Instagram moment with the ongoing "Mickey: The True Original Exhibition" in New York. The immersive experience is inspired by Mickey's iconic status and his impact in popular culture.

"This is an experiential exhibition, which is a very Instagram-able event and blends fine art with the things that we can see, touch and feel. We hope that it will travel to other places as well," Jones said.

India also features in the company's grand plans for Mickey's birthday celebrations.

"India is one of the important markets for us. We have a great short cartoon that Mickey did a couple of years ago in which he was in India speaking in Hindi. Mickey showed the world that India has a special place in his heart.

"There's not a country in the world where Mickey is not known and not loved. And we're focusing as much as possible on India... We are really trying to highlight the relationship Mickey has with India," Jones added.

Mickey is the largest character franchise in India with over 30 million products sold in 2017. To build a connect with the younger generation, Disney launched 'Stay Fit with Mickey & Minnie" programme in 3000 schools in metro cities such as Delhi, Bengaluru and Mumbai.

"We are always looking for new content opportunities for Mickey. The great thing about Mickey is that he lives in a cartoon version of our world so the opportunities to have adventures with him and his friends are endless," Jones said.

With such storied life, it seems that everything that is to be explored has already been explored in Mickey's life but Jones said the company has always tried to keep the cartoon character relevant.

"We are constantly making sure that Mickey is where people are consuming content. So, a lot has been focused on Mickey's digital presence. Over the last few years, we have made sure that Mickey has an Instagram handle and a Facebook handle. It's such a timeless character," she said.

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News Network
March 12,2020

Los Angeles, Mar 12: Hollywood superstar Tom Hanks has revealed that he and wife Rita Wilson have tested positive for the novel coronavirus.

The actor couple, currently in Australia to shoot for the pre-production of Baz Luhrmann's untitled Elvis Presley film, decided to get tested after they felt "a bit tired".

"Hey folks Rita and I are down here in Australia. We felt a bit tired, like we had colds, and some body aches. Rita had some chills that came and went. Slight fevers too. To play things right, as is needed in the world right now, we were tested for the coronavirus, and were found to be positive," Hanks said in a tweet.

The Academy-award-winning actor said the medical team had already taken over.

"The medical officials have protocols that must be followed. We Hanks will be tested, observed and isolated for as long as public health and safety requires," Hanks said.

"Not much more to it than one-day at a time approach, no? We will keep the world posted and updated. Take care of yourselves!" Hanks tweeted.

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News Network
May 10,2020

May 10: Azaan is an integral part of the faith, not the gadget, says veteran writer-lyricist Javed Akhtar, asking that the Islamic call to prayer on loudspeakers should be stopped as it causes "discomfort" to others.

In a tweet on Saturday, Akhtar wondered why the practice was 'halaal' (allowed) when it was, for nearly half a century in the country, considered 'haraam' or forbidden.

"In India for almost 50 years Azaan on the loud speak was Haraam. Then it became Halaal and so halaal that there is no end to it, but there should be an end to it. Azaan is fine but loud speaker does cause of discomfort for others. I hope that atleast this time they will do it themselves (sic)," Akhtar tweeted.

When a user asked his opinion on loudspeakers being used in temples, the 75-year-old writer said everyday use of speakers is a cause of concern.

"Whether it's a temple or a mosque, if you're using loudspeakers during a festival, it's fine. But it shouldn't be used everyday in either temples or mosques.

"For more than thousand years Azaan was given without the loud speaker. Azaan is the integral part of your faith, not this gadget," he replied.

Earlier in March, Akhtar had supported the demand to shut mosques amid the coronavirus outbreak in the country, saying even Kaaba and Medina have been closed due to the pandemic.

He had also appealed to the Muslim community to offer prayers from home in the holy month of Ramzan, which began on April 24.

"I request all the Muslim brothers that now that Ramzan is coming, please say your prayers but make sure that this doesn't cause problems to anyone else. The prayers that you do in the mosque, you can do that at home. According to you, the house, the ground, this all has been made by Him. Then you can do your prayers anywhere," he had said.

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News Network
February 27,2020

Mumbai, Feb 27: Bollywood superstar Shah Rukh Khan on Wednesday said it's with constant education that a country, a family can move forward as there is never an end to learning.

In December last year, when the actor visited the Indian Film Festival of Melbourne, the La Trobe University announced the 'Shah Rukh Khan La Trobe University PhD Scholarship'. At the event to announce therecipient of the scholarship here on Wednesday, Shah Rukh said it was his honour to lend his name or be attached to the scholarship.

"I am a big believer in education. I truly believe that the way forward for any country, any family, city, state is by educating itself more and more.

"There is never an end to education. I've come to realise the more I know, I figure out, the less I understand. It's very important to keep educating ourselves for the rest of our lives.

"I've always believed education in India and elsewhere in the world, is the most important step forward for any nation," he said.

The scholarship aims to provides an opportunity for an aspiring female researcher from India to undertake research.

The 54-year-old superstar said what also will help taking the world move ahead is educating women.

"Related to the fact, is of course, education of women, empowering women, to look after themselves to look after their families...

"If you are able to empower them with education, the world goes even further forward," the actor added.

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